claude-gtm-plugin

Comprehensive market research and analysis skill. Use when sizing markets, conducting competitive analysis, generating professional market research reports, analyzing consumer behavior, or identifying market opportunities. Activates for: market research, market analysis, market report, TAM SAM SOM, market sizing, industry analysis, market landscape, competitive landscape, market trends, consumer research, Porter's Five Forces, PESTLE, SWOT, BCG Matrix, McKinsey-style report, consulting report, market opportunity, industry report, due diligence, M&A analysis, GTM market analysis, product-market fit validation.

Comprehensive social media management for all platforms (LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, YouTube). Covers content creation, content pillars, hook formulas, repurposing across platforms, platform-optimized graphics/visuals, content calendar, engagement strategy, analytics/ROI analysis, AI-powered content generation, and scheduling best practices. Use for: social media content, LinkedIn post, Twitter thread, Instagram reels, TikTok, content calendar, social scheduling, engagement strategy, social analytics, social media ROI, content repurposing, social graphics, thumbnails, captions, hashtags, viral content, content creator, social media manager, AI content generation, social media audit.

Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.

Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.

Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setup.

Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.

Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.