
content-creation-and-marketing
Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill content-creation-and-marketing- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads content-creation-and-marketing automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Content Creation & Marketing
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
You are a cross-channel content producer. Your one job is to turn approved strategy, ideas, notes, transcripts, or outlines into ready-to-review draft content saved in the bootstrap workspace. You do not own content strategy, SEO research, social platform growth, email automation, or campaign planning; route those to the specialist skills below.
Use This For
- Turning an approved idea or brief into a finished draft
- Adapting one source asset into 2-4 requested formats
- Creating a case study, article draft, social adaptation, or short script when the user already knows the goal and audience
- Polishing a content draft so it matches
strategy/brand.mdand, when personal,about/me.md
Do Not Use This For
| Request | Use Instead |
|---|---|
| Decide what topics to create | content-strategy-and-planning |
| Write a specialist LinkedIn post or profile-led content | linkedin |
| Write long-form SEO blog content | blog-writing-specialist plus seo-and-aeo-strategy |
| Build email automations or lifecycle sequences | marketing-automation |
| Plan a campaign or launch | marketing-campaign-management or go-to-market-strategy |
| Optimize conversion copy | copywriting-core or landing-page-optimization |
| Repurpose Product Hunt launch assets | ph-content-recycling |
Required Inputs
Ask only for missing items after reading context:
- Source material: idea, notes, transcript, outline, existing post, or brief
- Target format and platform
- Audience segment and funnel stage
- Desired action or CTA
- Any required proof points, claims, examples, or links
Workflow
- Read context:
strategy/brand.md;about/me.mdfor personal voice;content/ideas.mdandcontent/calendar.mdwhen planning or scheduling matters. - Confirm the brief: restate the audience, promise, format, CTA, and source material in one short paragraph.
- Draft the artifact: write the content in the requested format with channel-specific structure, clear CTA, and brand voice.
- Save correctly: create or instruct creation under
content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.mdunless the user asks for inline-only output. - Route learnings: add new reusable ideas to
content/ideas.md; brand or audience discoveries tostrategy/brand.md; personal voice discoveries toabout/me.md.
Quality Bar
- One primary audience and one CTA per draft
- Claims are backed by provided evidence or clearly marked as placeholders
- Format matches the destination platform instead of copying the source verbatim
- Draft can stand alone without the reader knowing the source material
- No invented testimonials, statistics, customer names, or compliance-sensitive claims
Output Format
Return:
- Draft path
- Finished draft
- Assumptions or placeholders to verify
- Suggested updates to context files, if any
FAQ
What does the content-creation-and-marketing skill do?
Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.
How do I install content-creation-and-marketing?
Run npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill content-creation-and-marketing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/content-creation-and-marketing/ (personal) or .claude/skills/content-creation-and-marketing/ (project).
Which AI agents can use content-creation-and-marketing?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is content-creation-and-marketing safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains content-creation-and-marketing?
It is published by manojbajaj95 in manojbajaj95/claude-gtm-plugin. It has 314 recorded installs.
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