marketing-campaign-management

Q: How do I install marketing-campaign-management?

Run npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/marketing-campaign-management/ (personal) or .claude/skills/marketing-campaign-management/ (project).

by manojbajaj95Marketing & SEO

Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.

Installs: 385
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Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads marketing-campaign-management automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Marketing Campaign Management

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.

Quick Reference

Situation	Use This Skill For
Campaign planning/execution	Campaign Workflow
Content strategy	Content & SEO
Applying psychology	Behavioral Principles
Generating ideas	140 Tactics
GTM strategy	Strategic Frameworks

Part 1: Campaign Execution

Campaign Workflow

Strategy — Define goals, audience, positioning
Planning — Content calendar, channels, timeline
Creation — Assets, copy, creative
Execution — Launch, distribute, promote
Measurement — Track, analyze, optimize

UTM Parameters

Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)

Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch

Content Calendar

Essential fields:

Title
Target keyword
Funnel stage (TOFU/MOFU/BOFU)
Format
Owner
Publish date
Distribution channels

Part 2: Marketing Psychology

Foundational Thinking Models

Model	Application
First Principles	Don't copy competitors, ask "why" repeatedly
Jobs to Be Done	Focus on outcomes, not features
Pareto Principle	80% results from 20% effort
Inversion	Ask "what would guarantee failure?"
Theory of Constraints	Find the bottleneck before optimizing

Buyer Psychology

Bias	Marketing Application
Confirmation Bias	Align with existing beliefs
Mere Exposure	Consistent presence builds preference
Social Proof	Show customer counts, testimonials
Scarcity	Limited-time offers (when genuine)
Anchoring	Show higher price first
Loss Aversion	Frame as what they'll lose
Endowment	Free trials create ownership

Persuasion Principles

Principle	Application
Reciprocity	Give value before asking
Commitment	Small steps lead to bigger ones
Authority	Expert endorsements, credentials
Liking	Relatable spokespeople
Unity	Shared identity, insider language

Pricing Psychology

Technique	Application
Charm Pricing	$99 vs $100
Rule of 100	% off under $100, $ off over
Good-Better-Best	Three tiers, middle is target
Mental Accounting	"$1/day" vs "$30/month"

Part 3: The 140 Tactics

Content & SEO

Programmatic SEO (build pages at scale)
Keyword clustering
Content repurposing
Glossary marketing
Knowledge base SEO
Parasite SEO (high-authority platforms)

Free Tools & Engineering

Side projects as marketing
Calculators and generators
Chrome extensions
Microsites
Importers (from competitors)
Public APIs

Paid Advertising

Facebook/Instagram Ads
Google Ads (brand, competitor, category)
LinkedIn Ads (B2B targeting)
Podcast advertising
YouTube ads
Retargeting

Social & Community

Community building
Reddit marketing
LinkedIn personal branding
X/Twitter presence
Short-form video (TikTok, Reels)
Engagement pods

Email Marketing

Welcome sequences
Onboarding emails
Reactivation/win-back
Founder emails
Newsletters

Partnerships

Affiliate programs
Integration marketing
Newsletter swaps
Expert networks
Reseller programs

Product-Led Growth

One-click registration
In-app upsells
Viral loops
Free migrations
Contract buyouts

Launches & Promotions

Product Hunt
Early access pricing
Black Friday
Lifetime deals
Giveaways

Part 4: Strategic Frameworks

SOSTAC

Situation — Where are we now?
Objectives — Where do we want to be?
Strategy — How do we get there?
Tactics — What specific actions?
Action — Who does what?
Control — Did we get there?

AIDA

Attention — Capture eye
Interest — Build curiosity
Desire — Create want
Action — Get conversion

RACE

Reach — Build awareness
Act — Drive engagement
Convert — Achieve goals
Engage — Retain customers

Part 5: Channel Strategies

Email Marketing

Sequence Structure:

Welcome (immediate): Set expectations, deliver value
Value (day 2-3): Best content or quick win
Engagement (day 5-7): Encourage reply
Offer (day 10): Clear CTA

Metrics:

Open rate: 43% avg
CTR: 2% avg
Conversion rate

Social Media

Platform	Best For	Content Type
LinkedIn	B2B	Thought leadership
Twitter/X	Tech, news	Threads, insights
Instagram	B2C, visual	Stories, Reels
YouTube	Tutorials	Educational

SEO

On-Page:

Title tags (50-60 chars)
Meta descriptions (150-160 chars)
H1-H6 hierarchy
Keyword in first 100 words
Internal linking

Technical:

Core Web Vitals
Mobile-friendly
Sitemap.xml
Robots.txt

Part 6: Brand & Messaging

Tone Guidelines

Be Human, Not AI:

Write like a helpful colleague
Avoid buzzwords (revolutionary, game-changing, seamless)
Skip filler words (basically, essentially, simply)
No excessive punctuation

Emoji Policy:

Maximum ONE emoji per piece
Use only when it adds clarity

Feature → Benefit Framework

What It Does:
[Feature description]

The Benefit:
[Outcome] — so you can [user benefit].

Why It Matters:
- [Feature detail], which means [benefit]

Part 7: Campaign Validation

Pre-Launch Checklist

Performance Metrics

Channel	Key Metrics
Email	Open rate, CTR, conversion
Social	Engagement, reach, clicks
Paid	ROAS, CPA, CTR
Content	Traffic, time on page, conversions
SEO	Rankings, organic traffic

Part 8: Stage-Based Recommendations

Pre-Launch

Waitlist referrals
Early access
Product Hunt prep
Community building

Early Stage

Content, SEO, community
Founder-led sales
Organic social

Growth Stage

Paid acquisition
Partnerships
Events

Scale Stage

Brand building
International expansion
Acquisitions

Part 9: Questions to Ask

When developing strategy:

What's your product and who's your target customer?
What's your current stage and main growth goal?
What's your marketing budget and team size?
What have you already tried that worked or didn't?
What are your competitors doing?

Common Mistakes

Chasing every channel — Double down where you have advantage
No differentiation — Same message as competitors
Ignoring psychology — Facts don't always convince
No testing — Assumptions without validation
Measuring wrong metrics — Leading vs. lagging indicators

Related Skills

growth-strategy: For growth frameworks
conversion-rate-optimization: For CRO
seo-and-aeo-strategy: For SEO scaling
competitor-analysis: For comparison pages
ab-test-setup: For marketing experiments

FAQ

What does the marketing-campaign-management skill do?

How do I install marketing-campaign-management?

Run npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill marketing-campaign-management in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/marketing-campaign-management/ (personal) or .claude/skills/marketing-campaign-management/ (project).

Which AI agents can use marketing-campaign-management?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is marketing-campaign-management safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains marketing-campaign-management?

It is published by manojbajaj95 in manojbajaj95/claude-gtm-plugin. It has 385 recorded installs.