
crm-integration
CRM integration patterns for Close CRM, HubSpot, and Salesforce. Use when: Close CRM, HubSpot, Salesforce, CRM API, lead sync, deal sync, activity logging, CRM webhook, pipeline automation, contact enrichment.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill crm-integration- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads crm-integration automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
- Close CRM - Daily driver for SMB sales (simplest API, best value)
- HubSpot - Marketing + Sales alignment with rich ecosystem
- Salesforce - Enterprise requirements and complex workflows
- Cross-CRM Sync - Bidirectional sync with conflict resolution
Key deliverables:
- API client setup with proper authentication
- CRUD operations for leads, contacts, deals, activities
- Webhook handlers for real-time sync
- Pipeline automation and reporting </objective>
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
<quick_start> Close CRM (API Key Auth):
import httpx
class CloseClient:
BASE_URL = "https://api.close.com/api/v1"
def __init__(self, api_key: str):
self.client = httpx.Client(
base_url=self.BASE_URL,
auth=(api_key, ""), # Basic auth, password empty
timeout=30.0,
)
def create_lead(self, data: dict) -> dict:
response = self.client.post("/lead/", json=data)
response.raise_for_status()
return response.json()
def search_leads(self, query: str) -> list:
response = self.client.post("/data/search/", json={
"query": {"type": "query_string", "value": query},
"results_limit": 100
})
return response.json()["data"]
# Usage
close = CloseClient(os.environ["CLOSE_API_KEY"])
leads = close.search_leads("company:Coperniq")
HubSpot (Python SDK):
from hubspot import HubSpot
from hubspot.crm.contacts import SimplePublicObjectInputForCreate
client = HubSpot(access_token=os.environ["HUBSPOT_ACCESS_TOKEN"])
# Create contact
contact = client.crm.contacts.basic_api.create(
SimplePublicObjectInputForCreate(properties={
"email": "user@example.com",
"firstname": "Jane",
"lastname": "Smith"
})
)
print(f"Created: {contact.id}")
Salesforce (JWT Bearer):
import jwt
from datetime import datetime, timedelta
class SalesforceClient:
def __init__(self, client_id: str, username: str, private_key: str):
self.auth_url = "https://login.salesforce.com"
self._authenticate(client_id, username, private_key)
def _authenticate(self, client_id, username, private_key):
payload = {
"iss": client_id,
"sub": username,
"aud": self.auth_url,
"exp": int((datetime.utcnow() + timedelta(minutes=3)).timestamp())
}
assertion = jwt.encode(payload, private_key, algorithm="RS256")
response = httpx.post(f"{self.auth_url}/services/oauth2/token", data={
"grant_type": "urn:ietf:params:oauth:grant-type:jwt-bearer",
"assertion": assertion
})
self.access_token = response.json()["access_token"]
self.instance_url = response.json()["instance_url"]
</quick_start>
<success_criteria> A CRM integration is successful when:
- API authentication works without errors
- CRUD operations complete for all entity types
- Rate limits are respected (Close: 100 req/10s, HubSpot: varies by tier)
- Webhooks fire and process correctly
- Data syncs bidirectionally without duplicates </success_criteria>
<crm_comparison>
Platform Comparison
| Feature | Close | HubSpot | Salesforce |
|---|---|---|---|
| Auth | API Key | OAuth 2.0 / Private App | JWT Bearer |
| Rate Limit | 100 req/10s | 100-200 req/10s by tier | 100k req/day |
| Best For | SMB sales, simplicity | Marketing + Sales | Enterprise |
| Starting Price | $49/user/mo | Free (limited) | $25/user/mo |
| API Access | All plans | Starter+ ($45+) | All plans |
| Webhooks | All plans | Pro+ ($800+) | All plans |
Entity Mapping
| Concept | Close | HubSpot | Salesforce |
|---|---|---|---|
| Company | lead | company | Account |
| Person | contact | contact | Contact / Lead |
| Deal | opportunity | deal | Opportunity |
| Activity | activity | engagement | Task / Event |
| Custom Field | custom.cf_xxx | properties | Field__c |
Pipeline Stage Mapping
| Stage | Close | HubSpot | Salesforce |
|---|---|---|---|
| New | Lead | appointmentscheduled | Prospecting |
| Qualified | Contacted | qualifiedtobuy | Qualification |
| Demo | Opportunity | presentationscheduled | Needs Analysis |
| Proposal | Proposal | decisionmakerboughtin | Proposal/Price Quote |
| Won | Won | closedwon | Closed Won |
| Lost | Lost | closedlost | Closed Lost |
| </crm_comparison> |
<close_patterns>
Close CRM (Daily Driver)
Query Language (for Smart Views)
# Leads with no activity in 30 days
'sort:date_updated asc date_updated < "30 days ago"'
# High-value opportunities
'opportunities.value >= 50000 opportunities.status_type:active'
# Custom field filtering
'custom.cf_industry = "MEP Contractor"'
# Multiple trade types (your ICP)
'custom.cf_trades:HVAC OR custom.cf_trades:Electrical'
Core Operations
# Create lead with contacts
lead = close.create_lead({
"name": "ABC Mechanical",
"url": "https://abcmech.com",
"contacts": [{
"name": "John Smith",
"title": "Owner",
"emails": [{"email": "john@abcmech.com", "type": "office"}],
"phones": [{"phone": "555-1234", "type": "office"}]
}],
"custom.cf_tier": "Gold",
"custom.cf_source": "sales-agent"
})
# Create opportunity
opp = close._request("POST", "/opportunity/", json={
"lead_id": lead["id"],
"value": 50000,
"confidence": 50,
"status_id": "stat_xxx" # Pipeline stage
})
# Log activity
close._request("POST", "/activity/note/", json={
"lead_id": lead["id"],
"note": "Initial discovery call - interested in demo"
})
Rate Limit Headers (RFC-compliant)
X-RateLimit-Limit: 100
X-RateLimit-Remaining: 95
X-RateLimit-Reset: 1704067200
See
reference/close-deep-dive.mdfor query language, Smart Views, sequences, and reporting. </close_patterns>
<hubspot_patterns>
HubSpot Integration
Python SDK Pattern
from hubspot import HubSpot
from hubspot.crm.deals import SimplePublicObjectInputForCreate
from hubspot.crm.contacts import PublicObjectSearchRequest
client = HubSpot(access_token=os.environ["HUBSPOT_ACCESS_TOKEN"])
# Create deal with association
deal = client.crm.deals.basic_api.create(
SimplePublicObjectInputForCreate(properties={
"dealname": "Enterprise Deal",
"amount": "50000",
"dealstage": "appointmentscheduled",
"pipeline": "default"
})
)
# Search contacts by email domain
search = PublicObjectSearchRequest(
filter_groups=[{
"filters": [{
"propertyName": "email",
"operator": "CONTAINS",
"value": "@example.com"
}]
}],
properties=["email", "firstname", "lastname"],
limit=50
)
results = client.crm.contacts.search_api.do_search(search)
Association Types
| From | To | Type ID |
|---|---|---|
| Contact | Company | 1 |
| Contact | Deal | 4 |
| Company | Deal | 6 |
| Deal | Contact | 3 |
See
reference/hubspot-patterns.mdfor batch operations, custom properties, and workflows. </hubspot_patterns>
<salesforce_patterns>
Salesforce Integration
SOQL Query Patterns
-- Parent-child relationship (Contacts of Account)
SELECT Id, Name, (SELECT LastName, Email FROM Contacts)
FROM Account WHERE Industry = 'Technology'
-- Child-parent relationship
SELECT Id, FirstName, Account.Name, Account.Industry
FROM Contact WHERE Account.Industry = 'Technology'
-- Semi-join (Accounts with open Opportunities)
SELECT Id, Name FROM Account
WHERE Id IN (SELECT AccountId FROM Opportunity WHERE IsClosed = false)
REST API v59.0
def create_opportunity(self, data: dict) -> dict:
"""Required: Name, StageName, CloseDate."""
response = self.client.post(
f"{self.instance_url}/services/data/v59.0/sobjects/Opportunity/",
headers={"Authorization": f"Bearer {self.access_token}"},
json=data
)
return response.json()
# Composite API (batch up to 200 records)
def composite_create(self, records: list) -> dict:
return self.client.post(
f"{self.instance_url}/services/data/v59.0/composite/sobjects",
json={"allOrNone": False, "records": records}
)
See
reference/salesforce-patterns.mdfor JWT setup, Platform Events, and bulk API. </salesforce_patterns>
<webhook_patterns>
Webhook Handlers
Close Webhook (FastAPI)
from fastapi import FastAPI, Request, HTTPException
import hmac, hashlib
app = FastAPI()
@app.post("/webhooks/close")
async def close_webhook(request: Request):
body = await request.body()
signature = request.headers.get("Close-Sig")
expected = hmac.new(
CLOSE_WEBHOOK_SECRET.encode(), body, hashlib.sha256
).hexdigest()
if not hmac.compare_digest(signature, expected):
raise HTTPException(401, "Invalid signature")
data = await request.json()
event_type = data["event"]["event_type"]
handlers = {
"lead.created": handle_lead_created,
"opportunity.status_changed": handle_opp_stage_change,
}
if handler := handlers.get(event_type):
await handler(data["event"]["data"])
return {"status": "ok"}
Close Webhook Events
lead.created, lead.updated, lead.deleted, lead.status_changed
contact.created, contact.updated
opportunity.created, opportunity.status_changed
activity.note.created, activity.call.created, activity.email.created
unsubscribed_email.created
</webhook_patterns>
<sync_architecture>
Cross-CRM Sync
Architecture
┌─────────────┐ ┌──────────────┐ ┌─────────────┐
│ Close │────▶│ Sync Layer │◀────│ HubSpot │
│ (Primary) │◀────│ (Postgres) │────▶│ (Marketing)│
└─────────────┘ └──────────────┘ └─────────────┘
Sync Record Schema
CREATE TABLE crm_sync_records (
id UUID PRIMARY KEY DEFAULT gen_random_uuid(),
entity_type VARCHAR(50) NOT NULL,
close_id VARCHAR(100) UNIQUE,
hubspot_id VARCHAR(100) UNIQUE,
salesforce_id VARCHAR(100) UNIQUE,
email VARCHAR(255),
company_name VARCHAR(255),
last_synced_at TIMESTAMPTZ,
sync_source VARCHAR(50),
sync_hash VARCHAR(64)
);
CREATE INDEX idx_sync_email ON crm_sync_records(email);
Conflict Resolution
from enum import Enum
class ConflictStrategy(Enum):
CLOSE_WINS = "close" # Close is source of truth
LAST_WRITE_WINS = "lww" # Most recent update wins
def resolve_conflict(close_record, hubspot_record, strategy):
if strategy == ConflictStrategy.CLOSE_WINS:
merged = close_record.copy()
for key, value in hubspot_record.items():
if key not in merged or not merged[key]:
merged[key] = value
return merged
See
reference/sync-patterns.mdfor deduplication, migration scripts, and bulk sync. </sync_architecture>
<file_locations>
Reference Files
CRM-Specific:
reference/close-deep-dive.md- Query language, Smart Views, sequences, reportingreference/hubspot-patterns.md- SDK patterns, batch operations, workflowsreference/salesforce-patterns.md- JWT auth, SOQL, Platform Events, bulk API
Operations:
reference/sync-patterns.md- Cross-CRM sync, deduplication, migrationreference/automation.md- Webhook setup, sequences, workflows
Templates:
templates/close-client.py- Full Close API clienttemplates/hubspot-client.py- HubSpot SDK wrappertemplates/sync-service.py- Cross-CRM sync service </file_locations>
User wants CRM integration: → Ask which CRM (Close recommended for simplicity) → Provide auth setup + basic CRUD
User wants Close CRM:
→ Provide API key setup, query language
→ Reference: reference/close-deep-dive.md
User wants HubSpot:
→ Provide SDK setup, search patterns
→ Reference: reference/hubspot-patterns.md
User wants Salesforce:
→ Provide JWT auth, SOQL patterns
→ Reference: reference/salesforce-patterns.md
User wants sync between CRMs:
→ Provide sync architecture, conflict resolution
→ Reference: reference/sync-patterns.md
User wants webhooks: → Provide handler pattern for specified CRM → Include signature verification </routing>
<env_setup>
Environment Variables
# Close CRM
export CLOSE_API_KEY="api_xxx"
export CLOSE_WEBHOOK_SECRET="whsec_xxx"
# HubSpot
export HUBSPOT_ACCESS_TOKEN="pat-xxx"
# Salesforce
export SF_CLIENT_ID="xxx"
export SF_USERNAME="user@company.com"
export SF_PRIVATE_KEY_PATH="./salesforce.key"
export SF_INSTANCE_URL="https://yourorg.my.salesforce.com"
# Dependencies: httpx pyjwt hubspot-api-client python-dotenv
</env_setup>
<example_session>
Example Session
User: "I need to push enriched leads from my sales-agent to Close CRM"
Claude:
- Here's the pattern for pushing enriched data to Close:
async def push_to_close(close_client, enriched_data: dict) -> str:
lead_data = {
"name": enriched_data["company_name"],
"url": enriched_data.get("website"),
"custom.cf_tier": enriched_data["tier"],
"custom.cf_source": "sales-agent",
"contacts": [{
"name": c["name"],
"title": c.get("title"),
"emails": [{"email": c["email"]}] if c.get("email") else []
} for c in enriched_data.get("contacts", [])]
}
result = close_client.create_lead(lead_data)
return result["id"]
-
Make sure you have these custom fields in Close:
cf_tier(choices: Gold, Silver, Bronze)cf_source(choices: sales-agent, inbound, referral)
-
Rate limit: 100 requests per 10 seconds. Add
asyncio.sleep(0.1)between requests for bulk imports. </example_session>
FAQ
What does the crm-integration skill do?
CRM integration patterns for Close CRM, HubSpot, and Salesforce. Use when: Close CRM, HubSpot, Salesforce, CRM API, lead sync, deal sync, activity logging, CRM webhook, pipeline automation, contact enrichment.
How do I install crm-integration?
Run npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill crm-integration in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/crm-integration/ (personal) or .claude/skills/crm-integration/ (project).
Which AI agents can use crm-integration?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is crm-integration safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains crm-integration?
It is published by manojbajaj95 in manojbajaj95/claude-gtm-plugin. It has 207 recorded installs.
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