MCPInstall

crm-integration

CRM integration patterns for Close CRM, HubSpot, and Salesforce. Use when: Close CRM, HubSpot, Salesforce, CRM API, lead sync, deal sync, activity logging, CRM webhook, pipeline automation, contact enrichment.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill crm-integration
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads crm-integration automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

<objective> Integrate with CRM platforms for sales automation workflows:
  1. Close CRM - Daily driver for SMB sales (simplest API, best value)
  2. HubSpot - Marketing + Sales alignment with rich ecosystem
  3. Salesforce - Enterprise requirements and complex workflows
  4. Cross-CRM Sync - Bidirectional sync with conflict resolution

Key deliverables:

  • API client setup with proper authentication
  • CRUD operations for leads, contacts, deals, activities
  • Webhook handlers for real-time sync
  • Pipeline automation and reporting </objective>

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

<quick_start> Close CRM (API Key Auth):

import httpx

class CloseClient:
    BASE_URL = "https://api.close.com/api/v1"

    def __init__(self, api_key: str):
        self.client = httpx.Client(
            base_url=self.BASE_URL,
            auth=(api_key, ""),  # Basic auth, password empty
            timeout=30.0,
        )

    def create_lead(self, data: dict) -> dict:
        response = self.client.post("/lead/", json=data)
        response.raise_for_status()
        return response.json()

    def search_leads(self, query: str) -> list:
        response = self.client.post("/data/search/", json={
            "query": {"type": "query_string", "value": query},
            "results_limit": 100
        })
        return response.json()["data"]

# Usage
close = CloseClient(os.environ["CLOSE_API_KEY"])
leads = close.search_leads("company:Coperniq")

HubSpot (Python SDK):

from hubspot import HubSpot
from hubspot.crm.contacts import SimplePublicObjectInputForCreate

client = HubSpot(access_token=os.environ["HUBSPOT_ACCESS_TOKEN"])

# Create contact
contact = client.crm.contacts.basic_api.create(
    SimplePublicObjectInputForCreate(properties={
        "email": "user@example.com",
        "firstname": "Jane",
        "lastname": "Smith"
    })
)
print(f"Created: {contact.id}")

Salesforce (JWT Bearer):

import jwt
from datetime import datetime, timedelta

class SalesforceClient:
    def __init__(self, client_id: str, username: str, private_key: str):
        self.auth_url = "https://login.salesforce.com"
        self._authenticate(client_id, username, private_key)

    def _authenticate(self, client_id, username, private_key):
        payload = {
            "iss": client_id,
            "sub": username,
            "aud": self.auth_url,
            "exp": int((datetime.utcnow() + timedelta(minutes=3)).timestamp())
        }
        assertion = jwt.encode(payload, private_key, algorithm="RS256")

        response = httpx.post(f"{self.auth_url}/services/oauth2/token", data={
            "grant_type": "urn:ietf:params:oauth:grant-type:jwt-bearer",
            "assertion": assertion
        })
        self.access_token = response.json()["access_token"]
        self.instance_url = response.json()["instance_url"]

</quick_start>

<success_criteria> A CRM integration is successful when:

  • API authentication works without errors
  • CRUD operations complete for all entity types
  • Rate limits are respected (Close: 100 req/10s, HubSpot: varies by tier)
  • Webhooks fire and process correctly
  • Data syncs bidirectionally without duplicates </success_criteria>

<crm_comparison>

Platform Comparison

FeatureCloseHubSpotSalesforce
AuthAPI KeyOAuth 2.0 / Private AppJWT Bearer
Rate Limit100 req/10s100-200 req/10s by tier100k req/day
Best ForSMB sales, simplicityMarketing + SalesEnterprise
Starting Price$49/user/moFree (limited)$25/user/mo
API AccessAll plansStarter+ ($45+)All plans
WebhooksAll plansPro+ ($800+)All plans

Entity Mapping

ConceptCloseHubSpotSalesforce
CompanyleadcompanyAccount
PersoncontactcontactContact / Lead
DealopportunitydealOpportunity
ActivityactivityengagementTask / Event
Custom Fieldcustom.cf_xxxpropertiesField__c

Pipeline Stage Mapping

StageCloseHubSpotSalesforce
NewLeadappointmentscheduledProspecting
QualifiedContactedqualifiedtobuyQualification
DemoOpportunitypresentationscheduledNeeds Analysis
ProposalProposaldecisionmakerboughtinProposal/Price Quote
WonWonclosedwonClosed Won
LostLostclosedlostClosed Lost
</crm_comparison>

<close_patterns>

Close CRM (Daily Driver)

Query Language (for Smart Views)

# Leads with no activity in 30 days
'sort:date_updated asc date_updated < "30 days ago"'

# High-value opportunities
'opportunities.value >= 50000 opportunities.status_type:active'

# Custom field filtering
'custom.cf_industry = "MEP Contractor"'

# Multiple trade types (your ICP)
'custom.cf_trades:HVAC OR custom.cf_trades:Electrical'

Core Operations

# Create lead with contacts
lead = close.create_lead({
    "name": "ABC Mechanical",
    "url": "https://abcmech.com",
    "contacts": [{
        "name": "John Smith",
        "title": "Owner",
        "emails": [{"email": "john@abcmech.com", "type": "office"}],
        "phones": [{"phone": "555-1234", "type": "office"}]
    }],
    "custom.cf_tier": "Gold",
    "custom.cf_source": "sales-agent"
})

# Create opportunity
opp = close._request("POST", "/opportunity/", json={
    "lead_id": lead["id"],
    "value": 50000,
    "confidence": 50,
    "status_id": "stat_xxx"  # Pipeline stage
})

# Log activity
close._request("POST", "/activity/note/", json={
    "lead_id": lead["id"],
    "note": "Initial discovery call - interested in demo"
})

Rate Limit Headers (RFC-compliant)

X-RateLimit-Limit: 100
X-RateLimit-Remaining: 95
X-RateLimit-Reset: 1704067200

See reference/close-deep-dive.md for query language, Smart Views, sequences, and reporting. </close_patterns>

<hubspot_patterns>

HubSpot Integration

Python SDK Pattern

from hubspot import HubSpot
from hubspot.crm.deals import SimplePublicObjectInputForCreate
from hubspot.crm.contacts import PublicObjectSearchRequest

client = HubSpot(access_token=os.environ["HUBSPOT_ACCESS_TOKEN"])

# Create deal with association
deal = client.crm.deals.basic_api.create(
    SimplePublicObjectInputForCreate(properties={
        "dealname": "Enterprise Deal",
        "amount": "50000",
        "dealstage": "appointmentscheduled",
        "pipeline": "default"
    })
)

# Search contacts by email domain
search = PublicObjectSearchRequest(
    filter_groups=[{
        "filters": [{
            "propertyName": "email",
            "operator": "CONTAINS",
            "value": "@example.com"
        }]
    }],
    properties=["email", "firstname", "lastname"],
    limit=50
)
results = client.crm.contacts.search_api.do_search(search)

Association Types

FromToType ID
ContactCompany1
ContactDeal4
CompanyDeal6
DealContact3

See reference/hubspot-patterns.md for batch operations, custom properties, and workflows. </hubspot_patterns>

<salesforce_patterns>

Salesforce Integration

SOQL Query Patterns

-- Parent-child relationship (Contacts of Account)
SELECT Id, Name, (SELECT LastName, Email FROM Contacts)
FROM Account WHERE Industry = 'Technology'

-- Child-parent relationship
SELECT Id, FirstName, Account.Name, Account.Industry
FROM Contact WHERE Account.Industry = 'Technology'

-- Semi-join (Accounts with open Opportunities)
SELECT Id, Name FROM Account
WHERE Id IN (SELECT AccountId FROM Opportunity WHERE IsClosed = false)

REST API v59.0

def create_opportunity(self, data: dict) -> dict:
    """Required: Name, StageName, CloseDate."""
    response = self.client.post(
        f"{self.instance_url}/services/data/v59.0/sobjects/Opportunity/",
        headers={"Authorization": f"Bearer {self.access_token}"},
        json=data
    )
    return response.json()

# Composite API (batch up to 200 records)
def composite_create(self, records: list) -> dict:
    return self.client.post(
        f"{self.instance_url}/services/data/v59.0/composite/sobjects",
        json={"allOrNone": False, "records": records}
    )

See reference/salesforce-patterns.md for JWT setup, Platform Events, and bulk API. </salesforce_patterns>

<webhook_patterns>

Webhook Handlers

Close Webhook (FastAPI)

from fastapi import FastAPI, Request, HTTPException
import hmac, hashlib

app = FastAPI()

@app.post("/webhooks/close")
async def close_webhook(request: Request):
    body = await request.body()
    signature = request.headers.get("Close-Sig")

    expected = hmac.new(
        CLOSE_WEBHOOK_SECRET.encode(), body, hashlib.sha256
    ).hexdigest()

    if not hmac.compare_digest(signature, expected):
        raise HTTPException(401, "Invalid signature")

    data = await request.json()
    event_type = data["event"]["event_type"]

    handlers = {
        "lead.created": handle_lead_created,
        "opportunity.status_changed": handle_opp_stage_change,
    }

    if handler := handlers.get(event_type):
        await handler(data["event"]["data"])

    return {"status": "ok"}

Close Webhook Events

lead.created, lead.updated, lead.deleted, lead.status_changed
contact.created, contact.updated
opportunity.created, opportunity.status_changed
activity.note.created, activity.call.created, activity.email.created
unsubscribed_email.created

</webhook_patterns>

<sync_architecture>

Cross-CRM Sync

Architecture

┌─────────────┐     ┌──────────────┐     ┌─────────────┐
│   Close     │────▶│  Sync Layer  │◀────│  HubSpot    │
│  (Primary)  │◀────│  (Postgres)  │────▶│  (Marketing)│
└─────────────┘     └──────────────┘     └─────────────┘

Sync Record Schema

CREATE TABLE crm_sync_records (
    id UUID PRIMARY KEY DEFAULT gen_random_uuid(),
    entity_type VARCHAR(50) NOT NULL,
    close_id VARCHAR(100) UNIQUE,
    hubspot_id VARCHAR(100) UNIQUE,
    salesforce_id VARCHAR(100) UNIQUE,
    email VARCHAR(255),
    company_name VARCHAR(255),
    last_synced_at TIMESTAMPTZ,
    sync_source VARCHAR(50),
    sync_hash VARCHAR(64)
);

CREATE INDEX idx_sync_email ON crm_sync_records(email);

Conflict Resolution

from enum import Enum

class ConflictStrategy(Enum):
    CLOSE_WINS = "close"      # Close is source of truth
    LAST_WRITE_WINS = "lww"   # Most recent update wins

def resolve_conflict(close_record, hubspot_record, strategy):
    if strategy == ConflictStrategy.CLOSE_WINS:
        merged = close_record.copy()
        for key, value in hubspot_record.items():
            if key not in merged or not merged[key]:
                merged[key] = value
        return merged

See reference/sync-patterns.md for deduplication, migration scripts, and bulk sync. </sync_architecture>

<file_locations>

Reference Files

CRM-Specific:

  • reference/close-deep-dive.md - Query language, Smart Views, sequences, reporting
  • reference/hubspot-patterns.md - SDK patterns, batch operations, workflows
  • reference/salesforce-patterns.md - JWT auth, SOQL, Platform Events, bulk API

Operations:

  • reference/sync-patterns.md - Cross-CRM sync, deduplication, migration
  • reference/automation.md - Webhook setup, sequences, workflows

Templates:

  • templates/close-client.py - Full Close API client
  • templates/hubspot-client.py - HubSpot SDK wrapper
  • templates/sync-service.py - Cross-CRM sync service </file_locations>
<routing> ## Request Routing

User wants CRM integration: → Ask which CRM (Close recommended for simplicity) → Provide auth setup + basic CRUD

User wants Close CRM: → Provide API key setup, query language → Reference: reference/close-deep-dive.md

User wants HubSpot: → Provide SDK setup, search patterns → Reference: reference/hubspot-patterns.md

User wants Salesforce: → Provide JWT auth, SOQL patterns → Reference: reference/salesforce-patterns.md

User wants sync between CRMs: → Provide sync architecture, conflict resolution → Reference: reference/sync-patterns.md

User wants webhooks: → Provide handler pattern for specified CRM → Include signature verification </routing>

<env_setup>

Environment Variables

# Close CRM
export CLOSE_API_KEY="api_xxx"
export CLOSE_WEBHOOK_SECRET="whsec_xxx"

# HubSpot
export HUBSPOT_ACCESS_TOKEN="pat-xxx"

# Salesforce
export SF_CLIENT_ID="xxx"
export SF_USERNAME="user@company.com"
export SF_PRIVATE_KEY_PATH="./salesforce.key"
export SF_INSTANCE_URL="https://yourorg.my.salesforce.com"
# Dependencies: httpx pyjwt hubspot-api-client python-dotenv

</env_setup>

<example_session>

Example Session

User: "I need to push enriched leads from my sales-agent to Close CRM"

Claude:

  1. Here's the pattern for pushing enriched data to Close:
async def push_to_close(close_client, enriched_data: dict) -> str:
    lead_data = {
        "name": enriched_data["company_name"],
        "url": enriched_data.get("website"),
        "custom.cf_tier": enriched_data["tier"],
        "custom.cf_source": "sales-agent",
        "contacts": [{
            "name": c["name"],
            "title": c.get("title"),
            "emails": [{"email": c["email"]}] if c.get("email") else []
        } for c in enriched_data.get("contacts", [])]
    }

    result = close_client.create_lead(lead_data)
    return result["id"]
  1. Make sure you have these custom fields in Close:

    • cf_tier (choices: Gold, Silver, Bronze)
    • cf_source (choices: sales-agent, inbound, referral)
  2. Rate limit: 100 requests per 10 seconds. Add asyncio.sleep(0.1) between requests for bulk imports. </example_session>

FAQ

What does the crm-integration skill do?

CRM integration patterns for Close CRM, HubSpot, and Salesforce. Use when: Close CRM, HubSpot, Salesforce, CRM API, lead sync, deal sync, activity logging, CRM webhook, pipeline automation, contact enrichment.

How do I install crm-integration?

Run npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill crm-integration in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/crm-integration/ (personal) or .claude/skills/crm-integration/ (project).

Which AI agents can use crm-integration?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is crm-integration safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains crm-integration?

It is published by manojbajaj95 in manojbajaj95/claude-gtm-plugin. It has 207 recorded installs.

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