ph-content-recycling

Q: How do I install ph-content-recycling?

Run npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill ph-content-recycling in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ph-content-recycling/ (personal) or .claude/skills/ph-content-recycling/ (project).

by manojbajaj95Marketing & SEO

Repurpose Product Hunt launch content across channels. Use this skill to maximize the value of your launch assets by adapting them for blog posts, documentation, social media, and more.

Installs: 204
Last 24h: —
Trending rank: —
Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill ph-content-recycling

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads ph-content-recycling automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Product Hunt Content Recycling

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

This skill helps you repurpose Product Hunt launch content across multiple channels to extend your launch impact.

When to Use This Skill

After your PH launch
Maximizing content ROI
Building your content library
Extending launch visibility
Creating evergreen materials

The Content Recycling Framework

What You Created for PH

LAUNCH ASSETS:
├── Tagline
├── Description (short + long)
├── Maker comment
├── Gallery images (4-6)
├── Video demo
├── Thumbnail/GIF
├── Email templates
├── Social posts
└── Supporter materials

Where to Repurpose

DESTINATION CHANNELS:
├── Website (landing page, about, features)
├── Blog (launch story, learnings, how-to)
├── Documentation (README, quickstart)
├── Social media (ongoing posts)
├── Email marketing (sequences)
├── Other platforms (directories, communities)
├── Sales materials (decks, one-pagers)
└── PR/Media (press releases, pitches)

Channel-by-Channel Guide

1. Website Updates

Landing Page:

Tagline → Headline
Description → Value proposition section
Gallery images → Feature screenshots
Video → Hero or features section
Maker comment → About section

Features Page:

Gallery images → Feature highlights
Demo video → Embedded walkthrough
Description points → Feature list

About Page:

Origin story from maker comment
Mission/vision from description
Team info (if mentioned)

Homepage Badge:

<!-- Product Hunt Badge -->
<a href="https://www.producthunt.com/posts/your-product">
  <img src="https://api.producthunt.com/widgets/embed-image/v1/top-post-badge.svg?post_id=YOUR_ID" />
</a>

2. Blog Content

Launch Announcement Post:

Title: "Introducing [Product]: [Tagline]"

Contents:
- What we launched (description)
- Why we built it (maker comment story)
- Key features (from gallery)
- Getting started (CTA)

Launch Retrospective:

Title: "What We Learned Launching on Product Hunt"

Contents:
- Our results (numbers)
- What worked
- What didn't
- Advice for others

Feature Deep-Dive (from each gallery image):

Title: "How [Feature] Helps You [Benefit]"

Contents:
- The problem (from description)
- Our solution (from demo)
- How to use it (new content)
- Results/examples

3. Documentation

README.md:

# [Product Name]

> [Tagline]

[Description - first paragraph]

![Product Screenshot](gallery-image-1.png)

## Features

- [Feature 1 from gallery]
- [Feature 2 from gallery]
- [Feature 3 from gallery]

## Getting Started

[Adapted from demo script]

## Support

[From maker comment closing]

---

🏆 Featured on Product Hunt: [Badge/Link]

Quick Start Guide:

Adapted from demo video script
Screenshots from gallery
Step-by-step from description

4. Social Media (Ongoing)

Thread Formats:

Origin Story Thread:

1/ Just launched [Product] on Product Hunt! 🚀

Here's the story of why we built it...

[Maker comment story, broken into tweets]

n/ Try it here: [link]

Lessons Learned Thread:

1/ We launched on Product Hunt and got [X upvotes].

Here are [X] things we learned:

[List of lessons]

n/ Full details: [blog link]

Feature Highlight Posts:

[Gallery image]

[Feature name] makes [benefit] easy.

Here's how:
[Demo or explanation]

Try it: [link]

5. Email Marketing

Welcome Sequence:

Email 1: Welcome (adapted maker comment)
Email 2: Feature 1 (gallery image 1)
Email 3: Feature 2 (gallery image 2)
Email 4: Success story
Email 5: CTA

Newsletter:

Launch announcement
Feature highlights
User stories

6. Other Directories

Platforms to List:

BetaList
SaaSHub
AlternativeTo
Capterra/G2
AppSumo (if applicable)
Indie Hackers
Hacker News (Show HN)

Adapted Content: Each platform needs slightly different format, but core content stays same:

Tagline (may need length adjustment)
Description (platform-specific)
Screenshots (gallery images)
Links

7. Sales Materials

One-Pager:

[LOGO]

[Tagline]

THE PROBLEM
[From description]

THE SOLUTION
[From description + demo]

KEY FEATURES
[From gallery]

RESULTS
[From launch metrics or testimonials]

GET STARTED
[CTA]

Pitch Deck Slides:

Slide 2: Problem (from description)
Slide 3: Solution (tagline + demo)
Slide 4-6: Features (gallery images)
Slide 7: Traction (PH results + users)

8. PR/Media

Press Release:

FOR IMMEDIATE RELEASE

[Tagline] — [Company] Launches [Product]

[City, Date] — [First paragraph of description]

[Key features and benefits]

"[Quote from maker comment]" — [Founder Name], [Title]

[Availability and pricing]

About [Company]:
[Brief company description]

Contact:
[Media contact info]

Content Transformation Matrix

Original Asset	Blog	Social	Email	Docs	PR
Tagline	Title	Hook	Subject	Header	Headline
Description	Body	Threads	Body	Overview	Body
Gallery	Images	Posts	Images	Screenshots	Attachments
Video	Embed	Clip	GIF	Tutorial	Asset
Maker Comment	Story	Thread	Intro	About	Quote

Recycling Workflow

Step 1: Inventory

List all assets created for launch:

Step 2: Prioritize Channels

Rank by impact:

[Channel] - [Why important]
[Channel] - [Why important]
[Channel] - [Why important]

Step 3: Adapt

For each priority channel:

Review format requirements
Adapt content to fit
Maintain core message
Optimize for platform

Step 4: Schedule

Create content calendar:

Date	Channel	Content	Asset Used
[Date]	Blog	Launch post	All
[Date]	Twitter	Thread	Story
[Date]	LinkedIn	Feature post	Gallery 1

Quick Win Templates

Twitter Thread from Maker Comment

Take maker comment
Split into 5-7 logical chunks
Add hook as tweet 1
Add CTA as final tweet

Blog Post from Description

Use tagline as title
Expand each sentence of description into paragraph
Add gallery images as illustrations
Add demo video embed

Email from Social Posts

Combine 3-4 social posts
Add personal greeting
Add CTA
Send!

Recycling Checklist

Week 1 After Launch

PH badge added to website
Landing page updated with launch assets
Blog launch post published
README updated

Week 2-4

Feature posts scheduled
Email sequence created
Other directories submitted
Sales materials updated

Ongoing

Social posts from old assets
Blog posts from features
Email content from results

Output Format

CONTENT RECYCLING PLAN: [Product Name]

ASSETS AVAILABLE:
- [List all launch assets]

PRIORITY CHANNELS:
1. [Channel] - [Reason]
2. [Channel] - [Reason]
3. [Channel] - [Reason]

CONTENT CALENDAR:

Week 1:
- [Date]: [Content] → [Channel]
- [Date]: [Content] → [Channel]

Week 2:
- [Date]: [Content] → [Channel]
- [Date]: [Content] → [Channel]

ADAPTATIONS NEEDED:
- [Asset] → [Channel]: [Changes needed]
- [Asset] → [Channel]: [Changes needed]

QUICK WINS:
- [ ] [Easy recycling task]
- [ ] [Easy recycling task]
- [ ] [Easy recycling task]

FAQ

What does the ph-content-recycling skill do?

Repurpose Product Hunt launch content across channels. Use this skill to maximize the value of your launch assets by adapting them for blog posts, documentation, social media, and more.

How do I install ph-content-recycling?

Run npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill ph-content-recycling in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ph-content-recycling/ (personal) or .claude/skills/ph-content-recycling/ (project).

Which AI agents can use ph-content-recycling?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is ph-content-recycling safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains ph-content-recycling?

It is published by manojbajaj95 in manojbajaj95/claude-gtm-plugin. It has 204 recorded installs.