marketing-strategy-pmm

Q: How do I install marketing-strategy-pmm?

Run npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill marketing-strategy-pmm in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/marketing-strategy-pmm/ (personal) or .claude/skills/marketing-strategy-pmm/ (project).

by manojbajaj95Marketing & SEO

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill marketing-strategy-pmm

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads marketing-strategy-pmm automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Marketing Strategy & Product Marketing

Expert Product Marketing playbook for Series A+ startups with hybrid PLG/Sales-Led motion.

Role Coverage

PMM: Positioning, messaging, competitive intel, launches
Head of Marketing: Strategy, budget, pipeline targets
Head of Growth: Experimentation, activation, retention
CMO: Revenue growth, pipeline coverage, team productivity

1. ICP & Segmentation

ICP Firmographics (Series A sweet spot): 50–5,000 employees, SaaS/Tech/Professional Services, $5M–$500M revenue.

Buyer Personas:

Economic Buyer (VP/Director): Cares about ROI, cost reduction. Messaging: business outcomes + case studies.
Technical Buyer (Engineer): Cares about integration, security. Messaging: architecture, uptime, SOC 2.
Champion (Manager): Cares about ease of use. Messaging: UX, quick wins.

ICP Scoring (HubSpot property): A (perfect fit) → D (poor fit). Focus acquisition on A/B, disqualify D.

ICP Validation: 5+ customers match, below-median sales cycle, above-median LTV, <5% churn, NPS 9–10.

2. Positioning (April Dunford Method)

Competitive alternatives — What would customers do without you? (direct competitors, spreadsheets, DIY, status quo)
Unique attributes — What do you have that alternatives don't?
Value mapping — Attribute → Value → Outcome (e.g., AI automation → eliminates manual entry → save 10 hrs/week)
Best-fit customers — Who values this most? Use win/loss data.
Market category — Head-to-head, niche ("CRM for agencies"), or new category.
Trend layer — What macro trend makes now the right time to buy?

Value proposition template: [Product] helps [Target] [Achieve Goal] by [Unique Approach]

Messaging hierarchy: One-liner → 3–5 key benefits → feature/outcome pairs → proof points (logos, stats, case studies).

3. Competitive Intelligence

Tiers: Direct competitors | Indirect/adjacent | Status quo (spreadsheets, DIY, do nothing).

Intel sources: Product trials, website monitoring, customer interviews, Gong/Chorus call recordings, G2 reviews, competitor job postings, industry reports.

Battlecard template (one per competitor):

Competitor | Strengths | Weaknesses | Our advantages
When we win | When we lose
Talk tracks for top 3 objections
Proof points (case studies, review comparisons, win rate)

Update monthly. Distribute via Notion/Confluence to Sales, CS, Product.

Win/Loss process: Interview within 2 weeks of close. 10 questions. Track in HubSpot: reason, competitor, price factor, product gap. Share monthly insights report with product and sales.

4. GTM Strategy

GTM motion (Series A recommendation: Hybrid):

PLG: Free trial → paid team → Enterprise upgrade. ACV <$10k. Self-serve.
Sales-led: Demo → POC → close. ACV $25k+. High touch.
Hybrid: Bottom-up PLG + top-down Enterprise outbound.

90-Day Launch Plan:

Days -90 to -60: ICP, positioning, battlecards, success metrics
Days -60 to -30: Website, sales deck, email sequences, sales training, paid campaigns
Days 1-30: Press, email blast, social, outbound sales blitz, daily monitoring
Days 31-90: Win/loss analysis, channel optimization, scale winners

International entry order (Series A): US (50% budget) → UK (20%) → DACH (15%) → France (10%) → Canada (5%).

Localization checklist per market: translated website, local currency/taxes, GDPR compliance, local sales rep or agency, local case studies.

5. Product Launch Tiers

Tier	Scope	Prep	Budget	Channels
1 (Major)	New product or platform	8 weeks	$50–100k	Press + webinar + email + paid + outbound
2 (Standard)	Significant feature	3–4 weeks	$10–25k	Blog + email + sales enablement
3 (Minor)	Small feature/fix	1 week	<$5k	In-app + changelog

Launch metrics: Daily — page visitors, demo requests, MQLs, pipeline $. Weekly — SQLs, win rate, adoption rate, NPS.

6. Sales Enablement

Enablement cadence:

Monthly: competitive update call (60 min) — product updates, battlecards, win/loss, best practices
Quarterly: half-day workshop — positioning refresh, role-play, customer panel
New hire: 4-week ramp — company → ICP/messaging → competitive intel → demo certification

PMM handoffs: Demand Gen (2-week lead time for major campaigns) | Sales (48-hr SLA on competitive questions) | Product (weekly sync, quarterly roadmap input) | CS (1-week for launch enablement).

7. PMM KPIs

KPI	Target
Feature adoption (90 days)	>40%
Win rate (competitive)	>30%
Sales velocity	-20% YoY
Deal size (ACV)	+25% YoY
Launch ROMI	3:1 (pipeline : spend)
MQL→SQL conversion	Track monthly trend

QBR slide structure: Executive summary → KPI dashboard (target vs. actual) → what worked / what didn't → next quarter priorities + budget ask.

FAQ

What does the marketing-strategy-pmm skill do?

How do I install marketing-strategy-pmm?

Run npx skills add https://github.com/manojbajaj95/claude-gtm-plugin --skill marketing-strategy-pmm in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/marketing-strategy-pmm/ (personal) or .claude/skills/marketing-strategy-pmm/ (project).

Which AI agents can use marketing-strategy-pmm?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is marketing-strategy-pmm safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains marketing-strategy-pmm?

It is published by manojbajaj95 in manojbajaj95/claude-gtm-plugin. It has 120 recorded installs.