pm-launch-plan
Build a Pragmatic go-to-market launch plan and readiness checklist. Use when the PM asks to plan a launch, GTM, go-to-market, launch readiness, launch checklist, release announcement, or "get sales and marketing ready". Coordinates the Programs and Enablement columns of the framework around a market window. Produces a Launch Plan as a Markdown or Word .docx artifact.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/julianoczkowski/product-manager --skill pm-launch-plan- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads pm-launch-plan automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Launch Plan (Pragmatic Framework: Programs → Launch, + Enablement)
Launch readiness is more than just product readiness. A launch is cross-functional: the product can be done while the market, the channel, and support are not. Plan, execute, and measure the launch as its own deliverable.
Reuse the positioning statement, personas, and launch trigger from earlier artifacts
in the feature dossier if they exist (positioning doc, personas, release charter —
see ../pm-copilot/references/artifact-output.md for how to find the dossier). See
../pm-copilot/references/framework.md for the Programs and Enablement boxes.
What a launch pulls together
- Programs: Awareness (raise profile in strategic segments), Nurturing (move prospects through the funnel), Advocacy (testimonials, case studies, references), Measurement.
- Enablement / Readiness: Sales Alignment (align selling to how the market buys), Content (per persona, per buying step), Sales Tools (per selling step), Channel Training (how to sell the product, not use it).
- Market Window: Marketing, Sales, and Operations work backward from the launch date while Development works to it. If the release is content-driven (no committed date — see the release charter), anchor the backward plan to the release's exit criteria instead, and re-forecast the launch date as they near completion.
Interview the user (batch questions)
- What's launching, at what scale/tier (major vs minor), and the target date/market window — or, for a content-driven release, the exit criteria that will trigger the launch?
- Launch goals & success metrics — awareness, pipeline, adoption, revenue?
- Target personas & positioning — who are we reaching, and what's the core message? (link the positioning doc)
- Channels & programs — how will we create awareness and nurture demand?
- Sales readiness — what content, tools, and training does the channel need?
- Cross-functional readiness — product, marketing, sales, support, ops, legal — who owns what, and what's the go/no-go bar?
Artifact template — Launch Plan
# Launch Plan — <Product> <Version>
**Launch trigger:** <date / market window — or content-driven: launches when <exit criteria> are met> **Tier:** <major | minor>
**Company:** <company> · **Feature / Product:** <feature / product name>
**Author:** <author> · **Date created:** <date> · **Version:** 1.0
## 1. Launch goals & success metrics
| Goal | Metric | Target |
| :--- | :--- | :--- |
| Awareness | <impressions / reach> | |
| Demand | <MQLs / pipeline> | |
| Adoption | <activations / usage> | |
| Revenue | <bookings / expansion> | |
## 2. Target personas & positioning
- **Buyer persona:** <name> — cares about <…>
- **User persona:** <name> — cares about <…>
- **Positioning statement:** For <persona>, <product> <verb> <problem> by <verb> <benefit>.
- **Key messages:** <problem-oriented message 1>, <message 2>, <message 3>.
## 3. Marketing programs (Programs column)
| Program | Objective | Owner | Timing (from market window) |
| :--- | :--- | :--- | :--- |
| Awareness | | | |
| Nurturing | | | |
| Advocacy | | | |
## 4. Sales enablement (Enablement column)
| Item | Purpose (buying step) | Owner | Status |
| :--- | :--- | :--- | :--- |
| Sales alignment / play | | | |
| Content (per persona/step) | | | |
| Sales tools | | | |
| Channel training | | | |
## 5. Launch readiness checklist
| Area | Owner | Status | Notes |
| :--- | :--- | :--- | :--- |
| Product / QA | | 🟢/🟡/🔴 | |
| Marketing / content | | | |
| Sales / enablement | | | |
| Support / docs | | | |
| Operations / billing | | | |
| Legal / compliance | | | |
**Status legend:** 🟢 Ready · 🟡 At risk · 🔴 Not ready.
## 6. Measurement plan
How and when each success metric is measured post-launch; report against corporate goals.
## 7. Risks & go/no-go criteria
- <risk> — <mitigation>
- **Go/no-go bar:** <the conditions that must be green to launch>
Deliver the artifact
Follow ../pm-copilot/references/artifact-output.md: confirm inputs, ask Markdown
or .docx, write the .md, convert to .docx on request via your environment's native document-creation capability. Then offer the next stage: keep the launch on track with
pm-stakeholder-communication status updates, and after launch loop back to
pm-market-problems and pm-win-loss-analysis to feed the next release.
FAQ
What does the pm-launch-plan skill do?
Build a Pragmatic go-to-market launch plan and readiness checklist. Use when the PM asks to plan a launch, GTM, go-to-market, launch readiness, launch checklist, release announcement, or "get sales and marketing ready". Coordinates the Programs and Enablement columns of the framework around a market window. Produces a Launch Plan as a Markdown or Word .docx artifact.
How do I install pm-launch-plan?
Run npx skills add https://github.com/julianoczkowski/product-manager --skill pm-launch-plan in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/pm-launch-plan/ (personal) or .claude/skills/pm-launch-plan/ (project).
Which AI agents can use pm-launch-plan?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is pm-launch-plan safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains pm-launch-plan?
It is published by julianoczkowski in julianoczkowski/product-manager. It has 39 recorded installs.
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