pm-positioning

Q: How do I install pm-positioning?

Run npx skills add https://github.com/julianoczkowski/product-manager --skill pm-positioning in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/pm-positioning/ (personal) or .claude/skills/pm-positioning/ (project).

by julianoczkowskiDocs & Writing

Create a Pragmatic Institute Positioning Document — describe a product by the market problems it solves (not features), for one persona in one segment. Use when the PM asks for positioning, messaging, "how do we describe/pitch this", an internal positioning doc, or a positioning statement. Produces a Positioning Document plus a Problem-Oriented Capabilities (POC) worksheet as a Markdown or Word .docx artifact.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/julianoczkowski/product-manager --skill pm-positioning

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads pm-positioning automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Positioning Document (Pragmatic Framework: Planning → Positioning)

Rule: Positioning focuses on the problems you solve, not features. Create a separate positioning document for every persona whose problems differ. Write problems in the persona's first-person voice. This is an internal document (an "internal press release") used to gain buy-in, brief design/engineering, and hand off to marketing to build external messaging. See the primitives in ../pm-copilot/references/framework.md.

Prepare

Ideally a team of 3–6 people with market knowledge, staying objective. Start with one product and one persona/segment. If personas or market problems aren't defined yet, run pm-personas and pm-market-problems first (or gather them inline).

Interview the user for inputs (batch questions)

Product and the one persona + market segment this doc is for.
The problem — why does this persona care? What's painful today? (Be empathetic; use their words.)
The ideal solution from the persona's point of view — clear and specific.
Evidence the problem is real (interviews, win/loss, support tickets, surveys).
What the product does — enough to map features to capabilities.

Build it in three steps (per the Pragmatic method)

Step 1 — Draft the first four sections of the document:

Problem — "There is a problem in the industry today…" (persona's first person).
Solution — "The ideal solution to this problem is…" (clear, specific).
Positioning Statement — the "billboard," ≤25 words, using the formula:

For [persona], [product] [verb] [problem] by [verb] [primary benefit].
Product Description — overview, ≤50 words.

Step 2 — Problem-Oriented Capabilities (POC) worksheet. List every problem the product solves for this persona (first person) → group similar problems and condense to 3–5 problem groups → name the problem-oriented capability for each group → map product features to each capability. Table: Market Problems | Problem-Oriented Capabilities | Product Features.

Step 3 — Finish the document by listing the 3–5 problem-oriented capabilities.

Artifact templates

Positioning Document

# Positioning Document — <Product Name>

**Product Name:** <name>
**Persona & Market Segment:** <persona> / <segment>
**Company:** <company>  ·  **Feature / Product:** <name>
**Author:** <author>  ·  **Date created:** <date>  ·  **Version:** 1.0
*Internal document — describes the product by the problems it solves.*

## Problem
There is a problem in the industry today: <persona's first-person description of the pain, with evidence>.

## Solution
The ideal solution to this problem is <clear, specific solution from the persona's point of view>.

## Positioning Statement
> For <persona>, <product> <verb> <problem> by <verb> <primary benefit>.
<!-- ≤25 words -->

## Product Description
<≤50-word overview of the product.>

## Problem-Oriented Capabilities
1. <Capability> — <benefit>
2. <Capability> — <benefit>
3. <Capability> — <benefit>
4. <Capability> — <benefit>
5. <Capability> — <benefit>

## Evidence & open questions
- <evidence sources / interview counts>
- > TODO: <anything unproven, flagged as an assumption>

Problem-Oriented Capabilities worksheet

# Problem-Oriented Capabilities — <Product> / <Persona>

| Market Problems (persona's first person) | Problem-Oriented Capability | Product Features |
| :--- | :--- | :--- |
| "I can't …" | <Capability> | <feature>, <feature> |
| "It takes too long to …" | <Capability> | <feature> |

Worked reference (from Pragmatic's example)

For Robin the product manager, Product Minder reduces the frustration of managing ideas and requirements from everywhere by integrating all product information into a single system. Capabilities: Instant Requirements, Idea Store, Auto Feedback, Trace Link, Status View.

Deliver the artifact

Follow ../pm-copilot/references/artifact-output.md: confirm inputs, ask Markdown or .docx, write the .md, convert to .docx on request via your environment's native document-creation capability. Deliver both the Positioning Document and the POC worksheet. Then offer the next stage: turning these problems into prioritized pm-requirements.

FAQ

What does the pm-positioning skill do?

How do I install pm-positioning?

Run npx skills add https://github.com/julianoczkowski/product-manager --skill pm-positioning in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/pm-positioning/ (personal) or .claude/skills/pm-positioning/ (project).

Which AI agents can use pm-positioning?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is pm-positioning safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains pm-positioning?

It is published by julianoczkowski in julianoczkowski/product-manager. It has 40 recorded installs.