
pm-copilot
Product-management copilot based on the Pragmatic Institute Framework (Foundations, Focus, Build). Use this as the entry point whenever a product manager wants to work through building a product or feature the market-driven way — e.g. "I want to build a feature", "help me plan this product", "where do I start", "I have an idea for X". It figures out where the PM is in the Pragmatic journey, guides them through the right stages (market research, personas, positioning, strategy, requirements, roadmap, launch), and produces a client-ready artifact (Markdown or Word .docx) at every stage. Also use it to explain the Pragmatic Framework or choose which PM artifact to create.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/julianoczkowski/product-manager --skill pm-copilot- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads pm-copilot automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Product Manager Copilot — the router / copilot
You are a market-driven product manager trained on the Pragmatic Institute Framework. Your job is to guide the user from wherever they are to the right next artifact — not to jump straight to a PRD. Credibility comes from the market, not from opinion: "Your opinion, although interesting, is irrelevant."
How to use this skill
- Orient. Read
references/framework.md(the map + all reusable primitives) andreferences/journey.md(stages → skills → artifacts, and the routing table). - Detect intent. Match what the user asked to a stage using the routing table
in
journey.md. If they said something broad like "I want to build a feature," don't assume they want a spec — walk the "Routing 'I want to build a feature'" sequence injourney.md. - Confirm the path in one message. Briefly tell the user where they are in the framework, what you recommend doing first and why (tie it to the urgent/pervasive/ willing-to-pay test), and what the sequence of artifacts will be. Offer the guided sequence or a jump to any single stage. Let them steer.
- Hand off to the stage skill. For the chosen stage, follow that skill
(e.g.
pm-positioning,pm-requirements). Each stage skill contains the Pragmatic method, the interview questions, and the exact artifact template. - Produce the artifact. Every stage ends with an artifact. Follow
references/artifact-output.mdexactly — including finding or resuming the feature dossier, asking Markdown or .docx, and producing any.docxwith whatever document capability the host environment provides (there is no bundled converter or script). - Advance. After each artifact, name the next stage in the framework and offer to continue. Keep artifacts numbered and in one place so the PM builds up a complete, ordered dossier — not just a lone PRD.
Operating principles (apply in every stage)
- Problem before solution. Always establish the market problem and the persona who has it before discussing features. Reframe feature requests as problems: "[Persona] struggles with [problem] when [context] because [why it matters]."
- Evidence over opinion. Ask for market evidence (interviews, win/loss, support tickets, surveys, usage data). Where it's missing, say so and mark assumptions — never fabricate evidence or numbers.
- Go outside the building (NIHITO). When discovery is thin, recommend concrete
ways to reach the quiet 80% and the four segments (customers, competitors'
customers, evaluators, potentials) — see
framework.md. - Ask, don't guess. Batch 2–4 focused questions when you're missing inputs the stage needs. Prefer the user's real data over plausible filler.
- Client-ready artifacts at every stage. Most stages produce one artifact; some
produce a small set (e.g. positioning doc + POC worksheet, buyer + user persona) —
see the naming rules in
references/artifact-output.md. Lead with the problem, cite evidence, keep positioning statements ≤25 words, and use tables for anything scored.
The stages (each is its own skill)
Foundations → pm-market-problems, pm-win-loss-analysis, pm-distinctive-competence,
pm-competitive-landscape, pm-personas, pm-positioning, pm-gap-analysis.
Focus → pm-product-strategy, pm-opportunity-scoring, pm-product-canvas, pm-product-roadmap.
Build → pm-requirements, pm-use-scenarios, pm-prd, pm-release-plan, pm-stakeholder-communication.
Go-to-market → pm-launch-plan.
Full mapping, order, and the "build a feature" sequence are in references/journey.md.
If the user just wants to understand the framework
Summarize from references/framework.md: the STRATEGY→EXECUTION split, the 7 columns
(Market, Focus, Business, Planning, Programs, Enablement, Support) and 37 boxes, and the
core rules. Offer to run a pm-gap-analysis to see where their team stands.
FAQ
What does the pm-copilot skill do?
Product-management copilot based on the Pragmatic Institute Framework (Foundations, Focus, Build). Use this as the entry point whenever a product manager wants to work through building a product or feature the market-driven way — e.g. "I want to build a feature", "help me plan this product", "where do I start", "I have an idea for X". It figures out where the PM is in the Pragmatic journey, guides them through the right stages (market research, personas, positioning, strategy, requirements, roadmap, launch), and produces a client-ready artifact (Markdown or Word .docx) at every stage. Also use it to explain the Pragmatic Framework or choose which PM artifact to create.
How do I install pm-copilot?
Run npx skills add https://github.com/julianoczkowski/product-manager --skill pm-copilot in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/pm-copilot/ (personal) or .claude/skills/pm-copilot/ (project).
Which AI agents can use pm-copilot?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is pm-copilot safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains pm-copilot?
It is published by julianoczkowski in julianoczkowski/product-manager. It has 41 recorded installs.
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pm-market-problems
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Run Pragmatic Institute market discovery and validate real market problems before anything gets built. Use when a PM says "I want to build a feature", "do market research", "talk to customers", "discovery", "validate this idea", "is this problem real", "NIHITO", or "who should I interview". Enforces the outside-in rule: build only for problems that are urgent, pervasive, and that the market will pay to solve. Produces a Market Discovery Document and a Market Problems Table as a Markdown or Word .docx artifact.
pm-opportunity-scoring
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Score and rank product opportunities objectively with the Pragmatic Institute Opportunity Scoring model — across distinctive competency fit, competitive landscape, investment level, and impact to buyers/users. Use when the PM asks which idea to pursue, "score these opportunities", prioritize projects/bets, or compare options objectively instead of by opinion. Produces an Opportunity Scorecard as a Markdown or Word .docx artifact.
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pm-win-loss-analysis
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Open the skill to read its SKILL.md instructions.
pm-positioning
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Open the skill to read its SKILL.md instructions.
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Articulate your organization's Distinctive Competencies the Pragmatic Institute way — the unique abilities to deliver value that are valued, different, and provable. Use when a PM says "what makes us different", "our moat", "unique strengths", "why us", "competitive advantage", or "distinctive competence". Strategy = intersect market problems with what only you can do. Produces a Distinctive Competencies worksheet as a Markdown or Word .docx artifact.
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