MCPInstall

temu-competitor-search

Temu 竞品与卷王价查询工具。当用户需要在 Temu 平台查找竞品、获取最低价格(卷王价)、分析竞争格局时使用此 skill。输入产品关键词,输出竞品列表、最低价、核心卖点摘要,为核价计算提供卷王价数据。

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/zhuhongyin/global-ecom-skills --skill temu-competitor-search
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads temu-competitor-search automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Temu 竞品与卷王价查询

核心定位

这是 Temu 选品的竞品分析工具。查找 Temu 上的同类产品,获取"卷王价"(最低竞品价),分析竞争格局和差异化机会。

核心概念

卷王价:Temu 平台上同类产品的最低售价,是核价计算的关键输入参数。

数据来源

Temu 网站:

  • 美国: https://www.temu.com
  • 英国: https://www.temu.com/uk
  • 欧盟: https://www.temu.com/eu

输入参数

{
  "keyword": "standing desk converter",
  "category": "Home & Kitchen",
  "site": "us",
  "limit": 20,
  "sort_by": "price_asc",
  "min_rating": 3.5
}
参数类型必需默认值说明
keywordstring是-搜索关键词
categorystring否全类目商品类目
sitestring否us站点(us/uk/eu)
limitint否20返回商品数量
sort_bystring否price_asc排序方式
min_ratingfloat否无最低评分筛选

排序选项

值说明
price_asc价格从低到高(找卷王价)
price_desc价格从高到低
sales_desc销量从高到低
rating_desc评分从高到低
newest最新上架

输出格式

{
  "metadata": {
    "keyword": "standing desk converter",
    "site": "temu.com (US)",
    "search_time": "2026-02-26T10:30:00Z",
    "total_results": 156,
    "returned_results": 20
  },
  "summary": {
    "lowest_price": 29.99,
    "lowest_price_currency": "USD",
    "highest_price": 189.99,
    "average_price": 67.50,
    "median_price": 55.00,
    "price_range": "$29.99 - $189.99",
    "competition_level": "high",
    "opportunity_score": 6.5
  },
  "king_price": {
    "price": 29.99,
    "currency": "USD",
    "product_id": "temu_123456",
    "title": "Height Adjustable Standing Desk Converter...",
    "image_url": "https://img.temu.com/xxx.jpg",
    "rating": 3.8,
    "review_count": 456,
    "sold_count": "1k+",
    "shipping": "Free shipping",
    "seller": "Factory Direct",
    "notes": "基础款,无品牌,价格最低"
  },
  "competitors": [
    {
      "rank": 1,
      "product_id": "temu_123456",
      "title": "Height Adjustable Standing Desk Converter...",
      "url": "https://www.temu.com/product-123456.html",
      "image_url": "https://img.temu.com/xxx.jpg",
      "price": 29.99,
      "original_price": 59.99,
      "discount": "50% off",
      "rating": 3.8,
      "review_count": 456,
      "sold_count": "1k+",
      "shipping": "Free shipping",
      "seller": {
        "name": "Factory Direct",
        "rating": 4.2,
        "followers": "5k+"
      },
      "specifications": {
        "material": "Steel + MDF",
        "color": "Black",
        "size": "80cm x 40cm"
      },
      "selling_points": [
        "Height adjustable",
        "Easy assembly",
        "Space saving"
      ],
      "differentiation": {
        "is_bundle": false,
        "is_premium": false,
        "is_lightweight": true,
        "quality_level": "budget"
      }
    }
  ],
  "market_insights": {
    "price_distribution": [
      {"range": "$20-40", "count": 45, "percentage": "29%"},
      {"range": "$40-60", "count": 67, "percentage": "43%"},
      {"range": "$60-100", "count": 32, "percentage": "21%"},
      {"range": "$100+", "count": 12, "percentage": "7%"}
    ],
    "common_features": [
      "Height adjustable",
      "Easy assembly",
      "Free shipping"
    ],
    "premium_features": [
      "Electric motor",
      "Memory presets",
      "Cable management"
    ],
    "gap_opportunities": [
      {
        "type": "bundle",
        "description": "桌板+桌腿+支架套装",
        "potential_price": "$49.99",
        "estimated_margin": "35%"
      },
      {
        "type": "premium",
        "description": "实木材质,高端设计感",
        "potential_price": "$89.99",
        "estimated_margin": "45%"
      }
    ]
  },
  "recommendation": {
    "market_status": "红海竞争激烈",
    "suggested_strategy": "bundle",
    "suggested_price_range": "$45-65",
    "notes": "建议做套装组合,避免直接价格竞争"
  }
}

关键输出字段

卷王价 (king_price)

这是核价计算的核心输入:

{
  "price": 29.99,
  "currency": "USD"
}

竞争程度评估

竞争级别竞品数量价格区间建议
low< 20分散蓝海机会,可进入
medium20-50中等需差异化策略
high50-100集中低价红海,需强差异化
very_high> 100极低避免或做高端

机会评分 (opportunity_score)

综合评分(1-10分),考虑因素:

  • 竞争密度
  • 价格空间
  • 差异化机会
  • 市场规模

差异化策略识别

根据竞品分析,自动识别适合的差异化策略:

1. 组合拳策略 (Bundle)

当检测到以下情况时推荐:

  • 单品竞争激烈
  • 存在配套产品需求
  • 组合后可提升客单价

示例:

单品:桌垫 $15
组合:桌垫+鼠标垫+键盘托 $35

2. 视觉溢价策略 (Premium)

当检测到以下情况时推荐:

  • 现有产品品质感差
  • 存在高端用户需求
  • 材质/设计可升级

示例:

现有:塑料材质,基础设计 $20
升级:实木材质,设计感 $50

3. 极致轻小策略 (Lightweight)

当检测到以下情况时推荐:

  • 大件产品运费高
  • 存在小件配件需求
  • 可拆分销售

示例:

大件:站立桌 $100
小件:桌腿配件 $25

使用方式

方式一:Web 搜索获取

搜索词: "site:temu.com standing desk converter"

方式二:WebFetch 获取

URL: https://www.temu.com/search_result.html?search_key=standing+desk+converter

方式三:用户手动输入

用户可手动提供 Temu 竞品信息,skill 进行结构化处理。

与其他 Skills 协作

  • 接收 amazon-movers-shakers 的产品关键词
  • 输出卷王价给 temu-pricing-calculator
  • 输出竞品分析给 ecom-product-orchestrator

注意事项

  1. 价格波动:Temu 价格变动频繁,建议多次采样取最低值

  2. 促销影响:大促期间价格可能异常低,需关注日常价格

  3. 品质差异:低价产品可能品质较差,差异化产品可适当溢价

  4. 数据准确性:Temu 页面结构可能变化,需定期更新解析逻辑

示例用法

示例 1:查找卷王价

用户:帮我查一下 "desk mat" 在 Temu 上的最低价

执行:
1. 搜索 Temu 上的 desk mat 产品
2. 按价格排序,找到最低价
3. 返回卷王价和产品详情

示例 2:竞争分析

用户:分析 "standing desk" 在 Temu 上的竞争情况

执行:
1. 搜索 Temu 上的 standing desk 产品
2. 分析价格分布、竞品数量
3. 识别差异化机会
4. 返回竞争分析报告

示例 3:批量查询

用户:帮我查这几个产品的 Temu 卷王价:
- desk converter
- monitor stand
- cable management box

执行:
1. 依次搜索每个关键词
2. 提取各自的卷王价
3. 返回批量结果

FAQ

What does the temu-competitor-search skill do?

Temu 竞品与卷王价查询工具。当用户需要在 Temu 平台查找竞品、获取最低价格(卷王价)、分析竞争格局时使用此 skill。输入产品关键词,输出竞品列表、最低价、核心卖点摘要,为核价计算提供卷王价数据。

How do I install temu-competitor-search?

Run npx skills add https://github.com/zhuhongyin/global-ecom-skills --skill temu-competitor-search in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/temu-competitor-search/ (personal) or .claude/skills/temu-competitor-search/ (project).

Which AI agents can use temu-competitor-search?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is temu-competitor-search safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains temu-competitor-search?

It is published by zhuhongyin in zhuhongyin/global-ecom-skills. It has 208 recorded installs.

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