MCPInstall

ph-post-launch-followup

Execute effective post-launch follow-up after your Product Hunt launch. Use this skill to thank supporters, collect reviews, gather feedback, and maintain momentum.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/yoanbernabeu/producthunt-skills --skill ph-post-launch-followup
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads ph-post-launch-followup automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Product Hunt Post-Launch Follow-Up

This skill helps you execute effective follow-up activities after your Product Hunt launch to maximize long-term value.

When to Use This Skill

  • The day after your launch
  • Thanking supporters and community
  • Collecting reviews on other platforms
  • Following up with new signups
  • Maintaining launch momentum

Post-Launch Timeline

Day 1 (Launch Day Ends)

Immediate Actions:

  • Post final thank you on PH comments
  • Share results on social media
  • Send thank you email to supporters
  • Document final metrics
  • Screenshot rankings and badges

Day 2-3

Follow-Up Actions:

  • Personal thanks to top commenters
  • Respond to any remaining comments
  • Email new signups (welcome sequence)
  • Reach out to interested prospects
  • Begin feedback collection

Week 1

Consolidation:

  • Request reviews on G2/Capterra
  • Share launch retrospective
  • Implement quick wins from feedback
  • Engage with ongoing discussions
  • Claim product hub

Week 2-4

Momentum Maintenance:

  • Publish launch case study
  • Follow up with unconverted signups
  • Build relationships with active users
  • Plan for potential relaunch

Thank You Communications

To Core Supporters

Subject: You made it happen 🙏

Hey [Name],

The launch is done, and I wanted to send a personal
thank you.

We finished [#X Product of the Day / with X upvotes],
and your support made a real difference.

[Personal note about their specific help]

Results:
• [X] people signed up
• [X] incredible comments
• [Key highlight or surprise]

This is just the beginning, and I'm grateful to have
you in my corner.

Let me know if there's ever anything I can do for you.

Best,
[Your Name]

P.S. [Personal note or next steps]

To Newsletter/Community

Subject: What happened after our Product Hunt launch

Hey [Name],

Quick update on our Product Hunt launch:

📊 THE NUMBERS
• Final ranking: #[X] of the Day
• [X] upvotes from the community
• [X] new users joined us

💬 THE FEEDBACK
The Product Hunt community gave us incredible feedback.
The most requested feature was [X], and we're already
working on it.

🎁 STILL AVAILABLE
If you missed it, the [offer] is still valid through
[date]. Use code [CODE].

🙏 THANK YOU
Thanks to everyone who supported the launch. This
community continues to amaze me.

What's next: [Brief roadmap]

[Your Name]

To New Signups from PH

Subject: Welcome! (You came from Product Hunt, right?)

Hey [Name],

Thanks for signing up during our Product Hunt launch!

I wanted to personally reach out because:
1. PH users are usually our best users
2. Your early feedback is incredibly valuable
3. I want to make sure you succeed with [Product]

Quick question: What's the #1 thing you're hoping
[Product] will help you with?

Hit reply — I read every response.

Also, your PH discount ([X]% off) is automatically
applied. 🎁

Let me know if you have any questions!

[Your Name]
Founder, [Product]

Collecting Reviews

Why Reviews Matter

Post-launch is perfect for reviews because:

  • Users are most engaged
  • Experience is fresh
  • Launch momentum is high
  • Supporters are willing to help

Review Request Template

Subject: Quick favor? (2 minutes)

Hey [Name],

Thanks again for supporting our Product Hunt launch!

I have a small favor to ask: would you mind leaving
a quick review on [G2/Capterra/etc.]?

It takes about 2 minutes and really helps us reach
more people like you.

→ Leave a review here: [Link]

Even a simple honest review would mean a lot.

No pressure at all — I appreciate your support either way.

Thanks,
[Your Name]

P.S. If you'd prefer to share feedback privately,
just reply to this email instead.

Platforms to Target

PlatformBest ForLink Format
G2B2B softwareg2.com/products/[name]/reviews
CapterraBusiness softwarecapterra.com/reviews/[id]
TrustRadiusEnterprisetrustradius.com/products/[name]/reviews
Product HuntTech productsproducthunt.com/posts/[name]/reviews
App StoreMobile appsapps.apple.com/app/[id]
Play StoreAndroid appsplay.google.com/store/apps/details?id=[id]

Feedback Collection

What to Ask

Product Feedback:

  • What made you sign up?
  • What's your first impression?
  • What's confusing or unclear?
  • What feature would you add?

Launch Feedback:

  • How did you find us on PH?
  • What convinced you to try us?
  • What almost stopped you?

Feedback Survey Template

Subject: 60-second feedback (and a thanks)

Hey [Name],

Quick favor: could you answer 3 questions about
your [Product] experience?

1. What's the #1 thing you like so far?
   [Text box]

2. What's one thing we could improve?
   [Text box]

3. How likely are you to recommend us? (1-10)
   [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

→ [Survey Link]

Takes 60 seconds. Your feedback shapes what we
build next.

Thanks!
[Your Name]

Claiming Your Product Hub

What Is It?

Product Hunt creates a "product hub" for launched products. Claiming it gives you:

  • Manage your product page
  • Followers from upvoters
  • Notification to followers for future launches

How to Claim

  1. Go to your product page
  2. Click "Claim this product"
  3. Verify ownership
  4. Update product info as needed

Benefits

  • All upvoters become followers
  • Send updates to followers
  • Relaunch notifications automatic
  • Build ongoing presence

Maintaining Momentum

Week 1-2 Actions

Content:

  • Blog post about the launch
  • Twitter thread with learnings
  • LinkedIn post with results
  • Indie Hackers retrospective

Engagement:

  • Reply to all PH comments
  • Thank individual supporters
  • Engage with related products
  • Participate in discussions

Product:

  • Prioritize quick wins
  • Implement easy feedback
  • Fix any reported bugs
  • Improve onboarding based on data

Ongoing Presence

Continue to:

  • Comment on new products
  • Help other makers
  • Share your learnings
  • Build relationships

Launch Retrospective

Internal Debrief Template

LAUNCH RETROSPECTIVE: [Product Name]
Date: [Date]

RESULTS:
• Ranking: #[X]
• Upvotes: [X]
• Comments: [X]
• Signups: [X]
• Revenue: $[X]

WHAT WORKED:
• [Successful tactic 1]
• [Successful tactic 2]
• [Successful tactic 3]

WHAT DIDN'T:
• [Unsuccessful tactic 1]
• [Unsuccessful tactic 2]

SURPRISES:
• [Unexpected learning 1]
• [Unexpected learning 2]

KEY FEEDBACK THEMES:
• [Theme 1]: [Frequency]
• [Theme 2]: [Frequency]
• [Theme 3]: [Frequency]

ACTION ITEMS:
• [Immediate action]
• [Short-term action]
• [Long-term action]

WOULD WE LAUNCH AGAIN?
[Assessment and reasoning]

RELAUNCH POTENTIAL:
[When and what would trigger relaunch]

Public Retrospective

Consider sharing:

  • Honest results (numbers)
  • What worked/didn't
  • Lessons learned
  • Advice for others

This builds credibility and community goodwill.

Follow-Up Checklist

Immediate (Day 1)

  • Final PH comment thanking community
  • Social media thank you posts
  • Email to core supporters
  • Final metrics documented
  • Badge/ranking screenshots

Short-Term (Week 1)

  • All PH comments answered
  • New signup welcome emails
  • Review requests sent
  • Product hub claimed
  • Quick wins implemented

Medium-Term (Week 2-4)

  • Launch retrospective published
  • Reviews collected
  • Feedback analyzed
  • Relationships built
  • Relaunch potential assessed

Output Format

POST-LAUNCH FOLLOW-UP PLAN: [Product Name]

LAUNCH RESULTS:
• Ranking: #[X]
• Upvotes: [X]
• Signups: [X]

DAY 1 TASKS:
- [ ] [Task 1]
- [ ] [Task 2]
- [ ] [Task 3]

WEEK 1 TASKS:
- [ ] [Task 1]
- [ ] [Task 2]
- [ ] [Task 3]

COMMUNICATIONS TO SEND:
1. Core supporters: [Template]
2. New signups: [Template]
3. Community: [Template]

REVIEWS TARGET:
• Platform 1: [X] reviews
• Platform 2: [X] reviews

CONTENT TO CREATE:
• [Content piece 1]
• [Content piece 2]

FEEDBACK TO IMPLEMENT:
• [Quick win 1]
• [Quick win 2]

FAQ

What does the ph-post-launch-followup skill do?

Execute effective post-launch follow-up after your Product Hunt launch. Use this skill to thank supporters, collect reviews, gather feedback, and maintain momentum.

How do I install ph-post-launch-followup?

Run npx skills add https://github.com/yoanbernabeu/producthunt-skills --skill ph-post-launch-followup in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ph-post-launch-followup/ (personal) or .claude/skills/ph-post-launch-followup/ (project).

Which AI agents can use ph-post-launch-followup?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is ph-post-launch-followup safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains ph-post-launch-followup?

It is published by yoanbernabeu in yoanbernabeu/producthunt-skills. It has 71 recorded installs.

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