ph-competitor-analysis
Analyze competing Product Hunt launches and benchmark against top performers. Use this skill to research similar products, understand competitive landscape on your chosen launch day, and learn from successful launches in your category.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/yoanbernabeu/producthunt-skills --skill ph-competitor-analysis- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads ph-competitor-analysis automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Product Hunt Competitor Analysis
This skill helps you analyze the competitive landscape on Product Hunt, learn from successful launches, and position your product for maximum impact.
When to Use This Skill
- Researching similar products that launched on Product Hunt
- Evaluating competition for a specific launch day
- Learning from top performers in your category
- Benchmarking your assets against successful launches
- Understanding what makes products win POTD
Analysis Framework
1. Category Research
Identify products in your space that launched successfully:
Research Sources:
- Product Hunt search by category/topic
- Product Hunt "Topics" pages
- hunted.space for historical data
- ProductFlair for inspiration
Data to Collect:
| Product | Launch Date | Upvotes | Comments | Rank | Tagline |
|---|---|---|---|---|---|
| [Name] | [Date] | [#] | [#] | [#] | [Text] |
2. Launch Day Competition Analysis
For your target launch date, research:
Historical Pattern (Same Day of Week):
- Average upvotes for #1 position
- Typical number of featured products
- Quality level of competitors
Benchmark Thresholds (2024-2025 Data):
| Day | #1 Position | Top 5 | Featured |
|---|---|---|---|
| Monday | 500-700 | 300+ | 150+ |
| Tuesday | 600-900 | 400+ | 200+ |
| Wednesday | 700-1000 | 450+ | 200+ |
| Thursday | 600-900 | 400+ | 200+ |
| Friday | 400-600 | 250+ | 150+ |
| Saturday | 300-500 | 200+ | 100+ |
| Sunday | 300-500 | 200+ | 100+ |
3. Top Performer Deep Dive
For each successful competitor, analyze:
Content Elements:
- Tagline: What makes it compelling?
- Thumbnail: Static or GIF? Style?
- Gallery: How many images? Video included?
- Description: Length, structure, tone
- Maker Comment: Structure, authenticity, CTA
Engagement Patterns:
- First hour upvotes
- Comment velocity
- Maker response rate
- Community discussion quality
Unique Differentiators:
- What made this product stand out?
- Any special offers or promotions?
- Notable endorsements or hunters?
4. Competitive Positioning Matrix
Map your product against competitors:
HIGH NOVELTY
|
|
NICHE [Your Product?] MAINSTREAM
AUDIENCE -------|----------------|---- AUDIENCE
|
|
LOW NOVELTY
Positioning Questions:
- What's your unique angle vs. existing solutions?
- Why should PH users care about another [category] tool?
- What's your "10x better" story?
Competitor Analysis Template
Product: [Competitor Name]
Launch Date: [Date] Final Ranking: #[X] of the Day Upvotes: [#] | Comments: [#]
Tagline: "[Exact tagline]"
- Length: [X] characters
- Style: [Descriptive/Clever/Problem-focused]
- Effectiveness: [1-5 rating]
Thumbnail Analysis:
- Type: Static/GIF
- Style: Logo only / Product screenshot / Abstract
- Colors: [Primary colors used]
- Scroll-stopping factor: [1-5 rating]
Gallery Analysis:
- Number of images: [#]
- Video included: Yes/No
- Demo style: Screenshots/Mockups/Real usage
- Story flow: [How images progress]
Maker Comment Structure:
- Hook: [First line]
- Problem: [Pain point addressed]
- Solution: [How product solves it]
- CTA: [Call to action]
- Word count: [#]
- Tone: [Professional/Casual/Personal]
What Worked:
- [Key success factor 1]
- [Key success factor 2]
- [Key success factor 3]
What Could Improve:
- [Weakness 1]
- [Weakness 2]
Lessons for Our Launch:
- [Actionable insight 1]
- [Actionable insight 2]
Competitive Intelligence Checklist
Before Launch
- Analyzed 5+ similar products in category
- Documented top 3 POTD winners in niche
- Identified common tagline patterns
- Collected best-performing thumbnail styles
- Noted average engagement benchmarks
- Identified gaps/opportunities in positioning
Launch Day Awareness
- Checked who else is launching that day
- Assessed threat level of competitors
- Identified potential allies for cross-support
- Prepared differentiation talking points
Output Format
Provide competitive analysis as:
COMPETITIVE ANALYSIS: [Your Product Category]
TOP 3 COMPETITORS ANALYZED:
1. [Product A] - [Key insight]
2. [Product B] - [Key insight]
3. [Product C] - [Key insight]
BENCHMARK TARGETS:
- Upvotes needed for Top 5: [#]
- Comment target: [#]
- Expected competition level: [Low/Medium/High]
YOUR DIFFERENTIATION:
- Unique angle: [Statement]
- Why you'll stand out: [Reason]
LESSONS TO APPLY:
1. [Actionable lesson]
2. [Actionable lesson]
3. [Actionable lesson]
FAQ
What does the ph-competitor-analysis skill do?
Analyze competing Product Hunt launches and benchmark against top performers. Use this skill to research similar products, understand competitive landscape on your chosen launch day, and learn from successful launches in your category.
How do I install ph-competitor-analysis?
Run npx skills add https://github.com/yoanbernabeu/producthunt-skills --skill ph-competitor-analysis in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ph-competitor-analysis/ (personal) or .claude/skills/ph-competitor-analysis/ (project).
Which AI agents can use ph-competitor-analysis?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is ph-competitor-analysis safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains ph-competitor-analysis?
It is published by yoanbernabeu in yoanbernabeu/producthunt-skills. It has 90 recorded installs.
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