ph-launch-strategy

Q: How do I install ph-launch-strategy?

Run npx skills add https://github.com/yoanbernabeu/producthunt-skills --skill ph-launch-strategy in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ph-launch-strategy/ (personal) or .claude/skills/ph-launch-strategy/ (project).

by yoanbernabeuMarketing & SEO

Strategic planning for Product Hunt launches. Use this skill when you need to define launch objectives, create a preparation timeline, or develop an overall launch strategy. Helps with goal-setting, timeline creation, and strategic decision-making.

Installs: 81
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Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/yoanbernabeu/producthunt-skills --skill ph-launch-strategy

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads ph-launch-strategy automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Product Hunt Launch Strategy

This skill helps you create a comprehensive launch strategy for Product Hunt, from defining objectives to creating a detailed preparation timeline.

When to Use This Skill

Starting to plan a Product Hunt launch
Defining launch objectives and success metrics
Creating a preparation timeline (4-6 weeks recommended)
Deciding between visibility, acquisition, or social proof goals
Planning resource allocation for the launch

Launch Objectives Framework

Primary Objective Types

Visibility & Brand Awareness
- Goal: Maximum exposure to tech community
- Success metric: Views, impressions, social shares
- Best timing: Weekdays (Tuesday-Thursday)
- Required effort: High
Customer Acquisition
- Goal: Drive signups, trials, or purchases
- Success metric: Conversion rate, new users
- Best timing: Weekdays for B2B, any day for B2C
- Required effort: Very High
Social Proof (Badge)
- Goal: Win "Product of the Day" badge
- Success metric: Final ranking position
- Best timing: Weekends for easier competition
- Required effort: Medium
Qualified Feedback
- Goal: Get expert feedback on MVP
- Success metric: Comment quality, actionable insights
- Best timing: Any day
- Required effort: Medium

4-6 Week Preparation Timeline

Week 1-2: Foundation

Define primary and secondary objectives
Audit current Product Hunt profile
Start engaging with PH community (comments, upvotes)
Research competitors and similar launches
Create supporter list (friends, customers, community)

Week 3: Content Preparation

Week 4: Outreach Setup

Prepare email templates (pre-launch, launch day, follow-up)
Draft social media posts
Identify communities to share with
Consider hunter outreach (optional)
Set up analytics tracking

Week 5: Final Preparation

Schedule launch date (specific day chosen)
Finalize all assets
Test all links and CTAs
Prepare launch day discount/offer
Create response templates for comments
Brief team on launch day roles

Week 6: Pre-Launch

Final review of all materials
Schedule posts and emails
Notify close supporters of exact launch time
Prepare launch day monitoring setup
Get rest before launch day

Strategic Considerations

Product Readiness Checklist

Team Preparation

Assign launch day roles
Set up communication channel (Slack, Discord)
Create shift schedule for 24-hour coverage
Prepare escalation procedures

Output Format

When using this skill, provide:

Objective Statement: Clear primary goal with measurable success criteria
Timeline: Customized week-by-week preparation plan
Resource Assessment: Team availability and required assets
Risk Factors: Potential challenges and mitigation strategies
Success Metrics: Specific KPIs to track

Example Strategy Output

LAUNCH STRATEGY: [Product Name]

PRIMARY OBJECTIVE: Customer Acquisition
Target: 500 signups within 48 hours of launch
Secondary: Achieve Top 5 Product of the Day

LAUNCH DATE: Tuesday, [Date] at 12:01 AM PST
Rationale: Maximum weekday traffic, B2B audience active

PREPARATION TIMELINE:
Week 1 (Starting [Date]): Foundation & Community Building
Week 2: Content Creation Sprint
Week 3: Outreach Preparation
Week 4: Final Polish & Scheduling

KEY MILESTONES:
- [Date]: All assets finalized
- [Date]: Email sequences scheduled
- [Date]: Team briefing complete
- [Date]: LAUNCH

SUCCESS METRICS:
- Upvotes: Target 400+
- Comments: Target 50+
- Website visits: Target 2,000+
- Signups: Target 500+

FAQ

What does the ph-launch-strategy skill do?

How do I install ph-launch-strategy?

Run npx skills add https://github.com/yoanbernabeu/producthunt-skills --skill ph-launch-strategy in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ph-launch-strategy/ (personal) or .claude/skills/ph-launch-strategy/ (project).

Which AI agents can use ph-launch-strategy?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is ph-launch-strategy safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains ph-launch-strategy?

It is published by yoanbernabeu in yoanbernabeu/producthunt-skills. It has 81 recorded installs.