ph-newsletter-pitch
Get featured in Product Hunt newsletters. Use this skill to understand newsletter criteria, craft effective pitches, and maximize visibility through PH editorial coverage.
- Installs
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/yoanbernabeu/producthunt-skills --skill ph-newsletter-pitch- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads ph-newsletter-pitch automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Product Hunt Newsletter Pitch
This skill helps you get featured in Product Hunt's newsletters, extending your launch visibility beyond launch day.
When to Use This Skill
- Before launch: Planning for newsletter inclusion
- During launch: Pitching to editorial
- After launch: Follow-up pitches
- Anytime: Understanding newsletter strategy
Product Hunt Newsletters
Newsletter Types
The Leaderboard (Daily)
- Sent Monday-Friday
- Top 10 launches of the day
- Quick snapshot format
- Highest reach
The Roundup (Sunday)
- Week's top products
- Community discussions
- Long-form content
- Curated selection
The Frontier (Tuesday)
- AI-focused insights
- Top AI launches
- Founder features
- Specialized audience
Developer Tools Edition
- Developer-focused products
- Technical audience
- Specific criteria
Newsletter Reach
- Sent to millions of subscribers
- High open rates (tech audience)
- Drives significant traffic
- Extends launch visibility
Getting Featured
Automatic Inclusion
Daily Newsletter (The Leaderboard):
- Top 10 products automatically included
- Based on ranking at end of day
- No pitch needed
Editorial Selection
Weekly & Specialty Newsletters:
- Editorially curated
- Based on interest/uniqueness
- Can be pitched
- Quality over ranking
What Editors Look For
Key Criteria (from PH Editorial)
1. Uniqueness
- Doesn't need to be revolutionary
- Must do something different
- Not "another [category] tool"
- Clear differentiation
2. Visual Quality
- Strong gallery images
- Clear screenshots
- Compelling thumbnail
- Professional presentation
3. Clear Value Proposition
- Easy to understand
- Obvious benefit
- Specific use case
- Not vague/generic
4. Interesting Story
- Why it was built
- Who it's for
- What problem it solves
- Maker passion
Red Flags (Won't Get Featured)
- Generic products
- Poor visual quality
- Unclear purpose
- Low-quality listing
- Obvious cash grabs
- Clones without innovation
Crafting Your Pitch
When to Pitch
Proactive Pitch:
- Day of launch (morning)
- Before newsletter deadline (7 AM PT)
Reactive Pitch:
- After launch, for future editions
- For specialty newsletters
Pitch Email Template
To: editorial@producthunt.co
Subject: [Product Name] — [Unique angle] | Live on PH today
Hi PH Editorial Team,
[Product Name] just went live on Product Hunt:
[Link]
WHAT IT IS:
[One sentence description]
WHAT MAKES IT UNIQUE:
[Key differentiator — what's new/different]
WHO IT'S FOR:
[Specific target audience]
WHY NOW:
[Timeliness or relevance]
GALLERY HIGHLIGHTS:
• Image 1: [What it shows]
• Video: [Brief description]
Happy to provide any additional info!
Best,
[Your Name]
[Your Title]
[Product URL]
Pitch Best Practices
Do:
- Keep it brief (skimmable)
- Lead with uniqueness
- Include direct PH link
- Highlight visual assets
- Be professional
Don't:
- Write a novel
- Beg for inclusion
- Exaggerate claims
- Send multiple follow-ups
- Be pushy
Optimizing for Newsletter
Before Launch
Gallery Preparation:
- First image must be compelling
- Clear product shots
- Readable at small sizes
- Video if possible
Listing Quality:
- Strong tagline
- Clear description
- Complete profile
- No typos
Day of Launch
Timing:
- Launch at 12:01 AM PT
- Newsletter compiles ~7 AM PT
- Early morning performance matters
Engagement:
- Active comments
- Quality discussions
- Maker presence
Newsletter Categories
Which Newsletter to Target
General Tech Products:
- The Leaderboard (daily)
- The Roundup (weekly)
AI Products:
- The Frontier (Tuesdays)
- AI-specific coverage
Developer Tools:
- Developer Tools edition
- Technical audience focus
Design Tools:
- May have design-focused coverage
- Visual products highlighted
Timing Considerations
Deadline Awareness
| Newsletter | Compiles | Sends |
|---|---|---|
| Leaderboard | ~7 AM PT | Morning |
| Roundup | Saturday | Sunday |
| Frontier | Monday | Tuesday |
Optimal Pitch Timing
- Same day: Before 7 AM PT
- Weekly: Thursday-Saturday for Sunday
- Specialty: Varies by edition
Beyond Initial Feature
Getting Featured Again
Future opportunities:
- Product updates
- Major milestones
- New features
- Community stories
Stay connected:
- Follow PH editorial on social
- Engage with newsletter content
- Build relationship over time
Roundup Consideration
If not featured on launch day:
- Can still make weekly roundup
- Based on overall week performance
- Editorial discretion
Newsletter Pitch Checklist
Before Launch
- Gallery images optimized
- Unique angle identified
- Pitch drafted
- Contact ready
Launch Day
- Launched at 12:01 AM PT
- Pitch sent early morning
- Monitoring ranking
- Active engagement
Post-Launch
- Track if featured
- Note what was highlighted
- Save for future reference
- Plan for specialty editions
Measuring Newsletter Impact
Traffic Indicators
Signs of Newsletter Traffic:
- Spike morning after launch
- Traffic source: email
- PH referrer in analytics
Tracking
- Set up UTM tracking where possible
- Monitor traffic patterns
- Compare featured vs non-featured
Output Format
NEWSLETTER PITCH PLAN: [Product Name]
TARGET NEWSLETTERS:
Primary: [Newsletter name]
Secondary: [Newsletter name]
UNIQUE ANGLE:
[What makes this pitch-worthy]
PITCH:
---
[Complete pitch email]
---
TIMING:
Launch: [Time PT]
Pitch send: [Time PT]
Newsletter deadline: [Time PT]
GALLERY HIGHLIGHTS:
- Image 1: [Description]
- Video: [Description]
CHECKLIST:
- [ ] Pitch drafted
- [ ] Contact confirmed
- [ ] Unique angle clear
- [ ] Gallery optimized
SPECIALTY EDITIONS:
[Which specialized newsletters might be relevant]
FAQ
What does the ph-newsletter-pitch skill do?
Get featured in Product Hunt newsletters. Use this skill to understand newsletter criteria, craft effective pitches, and maximize visibility through PH editorial coverage.
How do I install ph-newsletter-pitch?
Run npx skills add https://github.com/yoanbernabeu/producthunt-skills --skill ph-newsletter-pitch in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ph-newsletter-pitch/ (personal) or .claude/skills/ph-newsletter-pitch/ (project).
Which AI agents can use ph-newsletter-pitch?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is ph-newsletter-pitch safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains ph-newsletter-pitch?
It is published by yoanbernabeu in yoanbernabeu/producthunt-skills. It has 70 recorded installs.
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