PRODUCT HUNT
    │
    ├─── Impressions (people who see your listing)
    │         │
    │         ▼ [View Rate]
    ├─── Page Views (people who click)
    │         │
    │         ▼ [Click-through Rate]
    ├─── Website Visitors
    │         │
    │         ▼ [Engagement Rate]
    ├─── Engaged Visitors (>30s, 2+ pages)
    │         │
    │         ▼ [Signup Rate]
    ├─── Signups / Trials
    │         │
    │         ▼ [Activation Rate]
    ├─── Activated Users (reached value)
    │         │
    │         ▼ [Conversion Rate]
    └─── Paying Customers

// Signup conversion
gtag('event', 'generate_lead', {
  'event_category': 'signup',
  'event_label': 'producthunt',
  'value': 0
});

// Purchase conversion
gtag('event', 'purchase', {
  'transaction_id': 'T_12345',
  'value': 99.00,
  'currency': 'USD',
  'items': [{
    'item_name': 'Pro Plan',
    'price': 99.00
  }]
});

# When signup occurs
def track_signup(user, source):
    analytics.track(user.id, 'Signed Up', {
        'source': source,  # 'producthunt'
        'plan': user.plan,
        'timestamp': datetime.now()
    })

https://yoursite.com?utm_source=producthunt&utm_medium=launch&utm_campaign=jan2024

// Capture referrer on page load
if (document.referrer.includes('producthunt.com')) {
  localStorage.setItem('acquisition_source', 'producthunt');
}

Signup Rate = (Signups / PH Visitors) × 100

Example: 156 signups / 1,234 visitors = 12.6%

Conversion Rate = (Paid / Trials) × 100

Example: 23 paid / 156 trials = 14.7%

RPV = Total Revenue / Total Visitors

Example: $2,277 / 1,234 = $1.85 per visitor

PH Page Views:     2,500 (100%)
                      │
                      ▼ 49% continue
Website Visits:    1,234 (49%)
                      │
                      ▼ 38% continue
Engaged (>30s):      469 (19%)
                      │
                      ▼ 33% continue
Signup Started:      156 (6.2%)
                      │
                      ▼ 90% complete
Signup Done:         140 (5.6%)
                      │
                      ▼ 16% convert
Paid:                 23 (0.9%)

Launch ROI = (Revenue Generated - Costs) / Costs × 100

Immediate Revenue:
- Direct purchases: $2,277

Projected Revenue (LTV-based):
- 23 customers × $480 LTV = $11,040

Total Value: $13,317

Time Investment:
- Preparation: 40 hours × $100/hr = $4,000
- Launch day: 16 hours × $100/hr = $1,600
- Follow-up: 8 hours × $100/hr = $800

Direct Costs:
- Design assets: $500
- Tools/subscriptions: $100
- Promotional offer cost: $300

Total Costs: $7,300

ROI = ($13,317 - $7,300) / $7,300 × 100 = 82.4%

CAC from PH = Total Launch Costs / Customers Acquired
            = $7,300 / 23
            = $317.39 per customer

PRE-LAUNCH CONVERSION GOALS

Visitors (from PH): [Target]
↓ [Target]% conversion
Signups: [Target]
↓ [Target]% conversion
Trials: [Target]
↓ [Target]% conversion
Paid: [Target]
↓ $[Avg Price]
Revenue: $[Target]

CONVERSION ANALYSIS: [Product Name]
Launch Date: [Date]

FUNNEL SUMMARY:
PH Views → Site: [X] ([Y]%)
Site → Signup: [X] ([Y]%)
Signup → Paid: [X] ([Y]%)

KEY METRICS:
Total PH Visitors: [X]
Total Signups: [X]
Signup Rate: [X]%
Total Paid: [X]
Conversion Rate: [X]%

REVENUE:
Immediate: $[X]
Projected LTV: $[X]
Total Value: $[X]

COSTS:
Time: $[X]
Direct: $[X]
Total: $[X]

ROI: [X]%
CAC: $[X]

COMPARED TO GOALS:
Visitors: [Actual] vs [Goal] ([Over/Under])
Signups: [Actual] vs [Goal] ([Over/Under])
Revenue: [Actual] vs [Goal] ([Over/Under])

INSIGHTS:
- [Key learning 1]
- [Key learning 2]
- [Key learning 3]

OPTIMIZATION PRIORITIES:
1. [Biggest drop-off to fix]
2. [Second priority]
3. [Third priority]

CONVERSION REPORT: [Product Name]

EXECUTIVE SUMMARY:
Launch Date: [Date]
Total Visitors: [X]
Total Conversions: [X]
Conversion Rate: [X]%
Revenue: $[X]
ROI: [X]%

FUNNEL BREAKDOWN:
[Step 1] → [Step 2]: [X]%
[Step 2] → [Step 3]: [X]%
[Step 3] → [Step 4]: [X]%

BIGGEST DROP-OFF: [Step] ([X]% loss)
RECOMMENDATION: [Action to improve]

COMPARISON TO BENCHMARKS:
[Metric]: [Actual] vs [Benchmark] - [Status]

NEXT STEPS:
1. [Priority action]
2. [Secondary action]
3. [Tertiary action]