social-listening-brief

Q: How do I install social-listening-brief?

Run npx skills add https://github.com/scrapecreators/social-media-research-skills --skill social-listening-brief in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/social-listening-brief/ (personal) or .claude/skills/social-listening-brief/ (project).

by scrapecreatorsMarketing & SEO

Use when the user wants a social listening report about what people are saying about a brand, person, product, topic, category, or niche across public social platforms. Produces cited themes, sentiment caveats, notable posts, and recommended actions.

Installs: 1.2K
Last 24h: +22
Trending rank: #5478
Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/scrapecreators/social-media-research-skills --skill social-listening-brief

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads social-listening-brief automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Social Listening Brief

Overview

Research what people are saying publicly across social platforms. This is useful for brand monitoring, category research, product feedback, reputation checks, and understanding recent conversations.

When to Use

Use this skill when the user asks:

what are people saying about X?
monitor this brand/topic/category
find complaints or praise about a product
summarize recent social discussion
compare sentiment across Reddit, TikTok, YouTube, LinkedIn, Instagram, or Threads

Useful Sources

Reddit search, subreddit search, posts, comments
TikTok search top/keyword/hashtag and comments
YouTube search, transcripts, comments
Instagram reels search and hashtag search
LinkedIn post search
Threads search
Google search when platform search is not enough

Workflow

Define topic, aliases, competitor names, and date window.
Search multiple relevant sources, not every source blindly.
Keep URLs, dates, platform, engagement metrics, and exact quotes.
Cluster conversations into themes.
Separate positive, negative, neutral, and mixed signals.
Highlight representative examples and action items.

Output Format

# Social Listening Brief: {topic}

## Executive Summary
- Main takeaway:
- Conversation volume: Low/Medium/High
- Sentiment: Positive/Neutral/Negative/Mixed
- Confidence: High/Medium/Low

## Top Themes
| Theme | Sentiment | Evidence | Representative quote/source |
|---|---|---|---|

## Notable Posts
- [source](url) — why it matters

## Risks / Opportunities
- ...

## Recommended Actions
1. ...

Common Pitfalls

Do not pretend this is exhaustive social monitoring. It is public-data research.
Do not average sentiment across very different communities without caveats.
Do not use engagement as a proxy for truth.

FAQ

What does the social-listening-brief skill do?

How do I install social-listening-brief?

Run npx skills add https://github.com/scrapecreators/social-media-research-skills --skill social-listening-brief in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/social-listening-brief/ (personal) or .claude/skills/social-listening-brief/ (project).

Which AI agents can use social-listening-brief?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is social-listening-brief safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains social-listening-brief?

It is published by scrapecreators in scrapecreators/social-media-research-skills. It has 1,243 recorded installs.