ad-library-teardown
Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.
- Installs
- 1.3K
- Last 24h
- +27
- Trending rank
- #4678
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/scrapecreators/social-media-research-skills --skill ad-library-teardown- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads ad-library-teardown automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Ad Library Teardown
Overview
Analyze public ads to understand a competitor's messaging, offers, creative strategy, and testing angles. The output should be a practical teardown marketers can use to write better ads or decide what to test.
When to Use
Use this skill when the user asks to:
- analyze a competitor's active ads
- search Meta/Facebook, Google, or LinkedIn ad libraries
- extract ad hooks, CTAs, claims, offers, and landing page angles
- compare ad messaging across competitors
- summarize video ad transcripts
- generate ad test ideas from competitor ads
Data Sources
| Ad library | Search/list endpoint | Detail endpoint | Transcript endpoint |
|---|---|---|---|
| Meta/Facebook | /v1/facebook/adLibrary/search/ads, /v1/facebook/adLibrary/company/ads, /v1/facebook/adLibrary/search/companies | /v1/facebook/adLibrary/ad | /v1/facebook/adLibrary/ad/transcript |
/v1/google/adLibrary/advertisers/search, /v1/google/company/ads | /v1/google/ad | n/a | |
/v1/linkedin/ads/search | /v1/linkedin/ad | n/a |
Workflow
-
Find the advertiser
- Use company search endpoints when the user provides only a brand name.
- Use domain/advertiser/page IDs when available.
-
Fetch active ads
- Prefer active ads unless the user asks for historical analysis.
- Capture platform, advertiser/page, ad ID, start date, creative type, text, headline, CTA, destination URL, and source URL.
-
Fetch details for representative ads
- Enrich the ads with detail endpoints.
- For video Meta ads, fetch transcripts when available.
-
Cluster messaging Group ads by:
- pain point
- persona
- offer
- proof/social proof
- feature/benefit
- objection handled
- comparison/alternative angle
- urgency/discount
-
Extract swipeable elements
- hooks
- headlines
- primary text patterns
- CTAs
- claims
- offers
- visual/creative concepts
-
Recommend tests Suggest tests based on repeated patterns and gaps, not random ideas.
Output Format
# Ad Library Teardown: {brand}
## Summary
- Ads analyzed: {count}
- Platforms: Meta / Google / LinkedIn
- Main positioning:
- Strongest repeated offer:
## Messaging Angles
| Angle | Evidence | Example ads | Notes |
|---|---|---|---|
## Hooks and Headlines Swipe File
- "..."
- "..."
## Offers and CTAs
| Offer | CTA | Platform | Example |
|---|---|---|---|
## Video Transcript Notes
- [Ad](url): summary, hook, best quote
## What They Appear to Be Testing
1. ...
2. ...
## Recommended Tests for Us
1. ...
2. ...
3. ...
## Sources
- [Ad](url)
Common Pitfalls
- Do not claim an ad is winning just because it is active. Say it is active or repeated; performance is not public unless the endpoint returns it.
- Do not ignore repeated ads. Repetition is often a useful signal.
- Do not invent spend, conversion rate, or targeting unless public data includes it.
- Do not skip video transcripts when the user asks for hooks or messaging from video ads.
FAQ
What does the ad-library-teardown skill do?
Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.
How do I install ad-library-teardown?
Run npx skills add https://github.com/scrapecreators/social-media-research-skills --skill ad-library-teardown in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ad-library-teardown/ (personal) or .claude/skills/ad-library-teardown/ (project).
Which AI agents can use ad-library-teardown?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is ad-library-teardown safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains ad-library-teardown?
It is published by scrapecreators in scrapecreators/social-media-research-skills. It has 1,307 recorded installs.
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