competitor-social-research

Q: How do I install competitor-social-research?

Run npx skills add https://github.com/scrapecreators/social-media-research-skills --skill competitor-social-research in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/competitor-social-research/ (personal) or .claude/skills/competitor-social-research/ (project).

by scrapecreatorsProductivity & Automation

Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.

Installs: 1.3K
Last 24h: +26
Trending rank: #4831
Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/scrapecreators/social-media-research-skills --skill competitor-social-research

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads competitor-social-research automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Competitor Social Research

Overview

Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief.

When to Use

Use this skill when the user asks to:

compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms
find what content is working in a niche
benchmark posting frequency, formats, topics, and engagement
identify content gaps or opportunities
build a social strategy from competitor research

Workflow

Define competitors and platforms
- Use provided handles/URLs.
- If only company names are provided, search profiles first and confirm likely matches when ambiguity matters.
Fetch profile snapshots
- Followers/subscribers
- Bio/positioning
- Links
- Verification/public metadata
Fetch recent content
- Pull comparable recent windows per competitor.
- Track source URLs, dates, captions, formats, and metrics.
Find outliers per competitor
- Use each account's own median baseline.
- Do not compare raw views between a huge brand and a small brand without context.
Analyze content strategy
- Content pillars
- Formats
- Hook styles
- Posting cadence
- Offers/CTAs
- Use of founder/creator personality
- Community/comment patterns
Find gaps and opportunities Look for:
- topics competitors avoid
- formats that overperform but few competitors use
- unanswered audience questions
- weak hooks or repetitive content
- platform whitespace

Useful ScrapeCreators Endpoints

Use the relevant profile/feed/detail/transcript/comment endpoints from scrapecreators-api. Common routes include:

TikTok: /v1/tiktok/profile, /v3/tiktok/profile/videos
Instagram: /v1/instagram/profile, /v2/instagram/user/posts, /v1/instagram/user/reels
YouTube: /v1/youtube/channel, /v1/youtube/channel-videos, /v1/youtube/channel/shorts
LinkedIn: /v1/linkedin/company, /v1/linkedin/company/posts
Facebook: /v1/facebook/profile, /v1/facebook/profile/posts, /v1/facebook/profile/reels
X/Twitter: /v1/twitter/profile, /v1/twitter/user-tweets
Threads: /v1/threads/profile, /v1/threads/user/posts
Bluesky: /v1/bluesky/profile, /v1/bluesky/user/posts

Output Format

# Competitor Social Research Brief

## Executive Summary
- Biggest opportunity:
- Competitor to study closest:
- Content format to test first:

## Competitor Snapshot
| Competitor | Platforms | Audience size | Posting cadence | Best-performing format | Notes |
|---|---|---:|---|---|---|

## What Is Working
### Competitor A
- Content pillars:
- Outlier examples:
- Hooks/formats:

## Cross-Competitor Patterns
1. ...
2. ...

## Gaps and Opportunities
| Opportunity | Evidence | Suggested test |
|---|---|---|

## Recommended Content Tests
1. ...
2. ...
3. ...

## Sources
- [Post/profile/ad](url)

Common Pitfalls

Do not compare competitors only by follower count. Engagement and outlier lift matter more.
Do not mix platforms without platform context. A good LinkedIn post and good TikTok are different artifacts.
Do not assume a profile match from a company name if multiple brands share the name.
Do not present competitor strategy as fact when it is inferred from public content. Say "appears to" or "suggests".

FAQ

What does the competitor-social-research skill do?

How do I install competitor-social-research?

Run npx skills add https://github.com/scrapecreators/social-media-research-skills --skill competitor-social-research in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/competitor-social-research/ (personal) or .claude/skills/competitor-social-research/ (project).

Which AI agents can use competitor-social-research?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is competitor-social-research safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains competitor-social-research?

It is published by scrapecreators in scrapecreators/social-media-research-skills. It has 1,301 recorded installs.