guia-matthieu

Transcribe audio and video files to text using OpenAI Whisper. Use when: converting podcasts to blog posts; creating video subtitles; extracting quotes from interviews; repurposing video content to text; building searchable audio archives

Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: Fundraising to create investor pitch decks; YC application to structure your narrative; Demo Day prep to craft your 2-minute pitch; Angel investors to communicate your opportunity; Partnership pitches to structure compelling asks

Write copy that gets a "yes" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: Writing landing pages, emails, or sales pages that need measurable conversion results; Starting a new copy project and need a systematic process to follow; Struggling with what to write and staring at a blank page; Wanting to prove ROI to clients with data-backed decisions; Improving existing copy through validation and testing

Extract structured data from websites. Use when: collecting competitor pricing; scraping product listings; extracting contact information; gathering research data; monitoring website changes

Apply Walter Murch's legendary film sound principles to marketing video, creating emotionally resonant audio that audiences feel without consciously noticing. Use when: Designing sound for brand films and documentaries; Creating emotional impact in video ads; Layering music, effects, and voice effectively; Building immersive soundscapes for content; Elevating production value through audio

Generate PDF/HTML reports from templates and data. Use when: creating client reports; generating weekly summaries; producing marketing performance reports; automating recurring reports

Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs

25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles; Creating email subject lines that get opens; Crafting social media hooks; A/B testing headline variations; Overcoming headline writer's block

Master the essential audio post-production techniques—normalization, compression, EQ, and noise reduction—using the correct processing order to achieve professional-quality audio. Use when: Editing podcast episodes or video soundtracks; Cleaning up recorded voiceovers; Improving audio quality for marketing content; Preparing audio files for distribution; Troubleshooting common audio issues

Apply 2026's top graphic design trends to any creative brief. Based on Kittl × Savee's 2026 Design Trends Report (10 trends + 2 honorable mentions), backed by Adobe, Figma, and Pinterest data. Use when: Designing a brand identity — pick the right aesthetic for your audience; Creating social media assets — use trending visual languages that perform; Briefing a designer or AI image tool — give precise style direction with vocabulary and references; Refreshing a visual identity — know what's rising vs saturating; Building mood boards — combine trends intentionally with data-backed rationale.

Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends

Create ridiculously good content using Ann Handley's "Everybody Writes" methodology—practical, reader-focused writing that serves your audience and achieves your goals. Use when: Write blog posts that engage and convert readers; Create email content that gets opened and clicked; Craft social media posts that stop the scroll; Develop website copy that speaks to your audience; Write thought leadership that builds credibility

Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked. Use when: Writing email subject lines that get opens; Creating welcome email sequences; Building nurture and sales sequences; Writing newsletters that engage; Re-engagement and win-back campaigns

Transform Claude into an expert in evidence-based educational presentation design. Use when designing presentations for teaching, training, or learning contexts where retention and comprehension matter. Applies Cognitive Load Theory, Mayer's 12 Principles of Multimedia Learning, Gagné's 9 Events of Instruction, C.R.A.P. design principles, and WCAG 2.1 AA accessibility standards. Triggers on requests to (1) create educational or training presentations, (2) design slides for teaching or workshops, (3) improve existing educational presentations, (4) convert content into visual presentations, (5) ensure accessible and inclusive presentations, or (6) apply learning science to presentation design.

Générez des prompts optimisés pour chaque modèle de génération vidéo IA (Veo 3, Runway Gen-3, Kling 2.6, Pika), en exploitant leurs forces spécifiques. Use when: Animer des frames de storyboard - Transformer des images fixes en vidéo; Choisir le bon modèle - Sélectionner Veo, Runway, Kling ou Pika selon le besoin; Optimiser la qualité de génération - Prompts structurés pour meilleurs résultats; Créer des transitions fluides - Scene extension, first/last frame; Utiliser le mo...

Process video files with ffmpeg automation. Use when: compressing videos for upload; extracting audio from video; resizing for social formats; clipping segments; merging multiple videos; generating thumbnails

Build high-converting sales funnels using Russell Brunson's proven framework Use when: Launching an online product and need a complete funnel strategy; Converting cold traffic into paying customers systematically; Increasing customer lifetime value through value ladder design; Writing sales pages, webinars, or email sequences with proven scripts; Reverse-engineering competitor funnels to model what works

Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners

Create winning RFP/RFI responses by analyzing requirements, structuring compliant proposals, and crafting compelling win themes

Batch process images for marketing. Use when: resizing images for social media; compressing images for web; removing backgrounds; adding watermarks; converting formats to WebP; optimizing for Core Web Vitals

Transformez une image 2D en modèle 3D animé prêt pour le web ou le jeu en moins de 30 minutes, en utilisant le workflow Dilum Sanjaya (Hunyuan3D + Mixamo). Use when: Créer un personnage 3D pour un site web - Mascotte, avatar, illustration interactive; Prototyper un asset de jeu - Character design, props, environnements; Produire du contenu marketing 3D - Produits rotatifs, personnages animés; Convertir des illustrations existantes - Logo, mascotte, character design → 3D; Tes...

Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles Use when: Writing sales copy that must generate immediate, trackable response; Creating direct mail pieces, sales letters, or landing pages for local businesses; Designing marketing funnels with clear offers at every stage; Breaking free from "brand advertising" that doesn't produce measurable ROI; Building follow-up sequences that convert leads into customers

Use when facing complex reasoning tasks - multi-step math, logic puzzles, decisions with tradeoffs, problems where direct answers fail, or when you need to show your work. Triggers on arithmetic errors, shallow analysis, or "I'm not sure" hedging.

Master the art of directing voice talent to deliver performances that match your brand vision, using Anne Ganguzza's storytelling approach and industry best practices. Use when: Hiring and briefing voiceover artists for a project; Giving direction during recording sessions; Writing scripts that are easy for talent to deliver; Matching voice characteristics to brand personality; Reviewing auditions and selecting the right talent

Master the essential copywriting frameworks used by top marketers. AIDA, PAS, PASTOR, BAB, FAB, and 4Ps—the building blocks of persuasive copy. Use when: Writing sales copy and need a proven structure; Structuring landing pages, emails, or ads; Overcoming writer's block by following a formula; Teaching copywriting fundamentals to your team; Reviewing copy to identify structural weaknesses

Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: Improve conversion rates by removing friction and applying behavioral nudges; Design pricing pages that guide customers toward optimal choices; Write copy that resonates with how people actually process information; Create urgency and scarcity that feels authentic, not manipul...

Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving existing underperforming pages; Creating templates for repeatable page types; Structuring lead gen, sales, or product pages; Reviewing pages for conversion optimization

Analyze social media profiles and engagement. Use when: auditing competitor social presence; calculating engagement rates; identifying top-performing content; tracking profile growth; benchmarking social metrics

Master David Ogilvy's timeless advertising principles from "Confessions of an Advertising Man" (1963). The Father of Advertising's rules for copy that sells. Use when: Writing advertising copy (print, digital, video); Crafting headlines that stop the scroll; Creating long-form sales copy; Reviewing and improving existing marketing copy; Building brand campaigns that sell AND build equity

Systematically validate your business hypotheses before building anything. Master Steve Blank's Customer Development methodology that became the foundation of Lean Startup and YC's approach. Use when: Starting a new venture to avoid building something nobody wants; Before writing a line of code to validate problem-solution fit; Pivoting decisions to systematically test new directions; Early-stage fundraising to prove market validation; Product roadmap planning to prioritiz...

Monitor competitor websites for changes. Use when: tracking competitor pricing changes; monitoring new features; watching for content updates; alerting on website changes; competitive intelligence

Screen resumes efficiently against job requirements with structured scoring, red flag identification, and interview recommendations

Handle common employee questions and requests through structured FAQ systems, escalation paths, and self-service resources

Master April Dunford's 8-step sales narrative from "Sales Pitch" (2023). Transform your positioning into a compelling story that wins enterprise deals. Use when: Structuring B2B sales presentations and demos; Creating pitch decks for complex products; Training sales teams on narrative-driven selling; Converting positioning strategy into sales conversations; Winning against entrenched competitors

Master the consultative sales methodology trusted by enterprise sales teams worldwide. Use Neil Rackham's research-backed question sequence to uncover needs and close complex deals. Use when: Complex B2B sales with long sales cycles; High-value deals requiring multiple stakeholders; Solution selling where discovery is critical; Enterprise sales with sophisticated buyers; Consultative positioning to differentiate from competitors

Craft the story that makes investors say "I want in." Master the narrative structure that Reid Hoffman, Sequoia, and top founders use to raise capital. Use when: Preparing to fundraise to develop your story before the deck; Investor meetings to structure conversations that convert; Pitch practice to refine your narrative arc; Cold outreach to write compelling investor emails; Pivoting to reframe your story after a change

Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data. Use when: Find where to reach your audience beyond Google and Facebook ads; Discover podcasts, YouTube channels, and publications your audience follows; Identify influencers and accounts with real audience overlap; Plan PR and media outreach with data-backed target lists; Improve ad targeting on YouTube,...

Analyze and red-flag contracts systematically, identifying risks, unfavorable terms, and negotiation opportunities

Write high-converting direct response sales letters using the proven methodologies of Gary Halbert (The Boron Letters) and Dan Kennedy (The Ultimate Sales Letter)—master the art of persuasive long-form copy that turns readers into buyers. Use when: Write a long-form sales letter for a product or service; Create direct mail pieces that generate response; Write landing page copy in sales letter format; Craft email sequences with direct response principles; Develop VSL scripts...

Think like Intel's legendary CEO. Apply Andy Grove's management operating system to maximize your team's output through leverage, OKRs, and systematic decision-making. Use when: Scaling a team when individual contribution isn't enough; Performance management to measure and improve output; Meeting optimization to make meetings productive; Decision-making in management contexts; New manager transition from individual contributor

Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics. Use when: Understand why buyers buy (or don't buy) your solution; Create personas that drive action rather than gather dust; Align marketing and sales around real buyer insights; Develop messaging that resonates with actual decision-makers; Map content to the buyer's journey

Conduct deep account and contact research to personalize outreach and identify compelling angles for engagement

Check email deliverability and DNS configuration. Use when: diagnosing email delivery issues; setting up new email domains; auditing email authentication; checking SPF/DKIM/DMARC; troubleshooting spam folder issues

Find and analyze influencers for campaigns. Use when: researching potential influencer partners; analyzing influencer metrics; building influencer lists; evaluating engagement rates; planning influencer outreach

Anticipate and neutralize every reason customers say "no" before they say it. Combine Chris Voss's negotiation psychology with systematic sales methodology to turn objections into opportunities. Use when: Before sales calls to prepare responses to common pushback; After losing deals to document and learn from objections; Product positioning to address concerns in marketing copy; Pricing conversations to defend value against price resistance; Team training to create an obje...

Think beyond immediate consequences to understand the chain reactions of decisions. Master Howard Marks' investment framework for seeing what others miss. Use when: Strategic decisions where long-term consequences matter; Policy/rule changes that will trigger behavioral responses; Competitive moves to anticipate market reactions; Product decisions where user behavior may shift; Investment analysis to see past obvious conclusions

Extract text, tables, and images from PDFs. Use when: extracting data from reports; converting PDF tables to CSV; pulling images from presentations; processing research papers; batch converting PDFs to text

Apply Edward de Bono's parallel thinking framework (1985) to make better decisions by examining ideas from six distinct perspectives systematically. Use when: Making complex decisions that require multiple perspectives; Evaluating new products, offers, or strategies before launch; Breaking out of analysis paralysis with structured thinking; Running productive meetings where everyone thinks in the same direction; Balancing optimism with caution in strategic planning