social-analytics
Analyze social media profiles and engagement. Use when: auditing competitor social presence; calculating engagement rates; identifying top-performing content; tracking profile growth; benchmarking social metrics
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/guia-matthieu/clawfu-skills --skill social-analytics- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads social-analytics automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Social Analytics
Analyze social media profiles and calculate engagement metrics - understand what content works for competitors and your own accounts.
When to Use This Skill
- Competitor analysis - Audit competitor social presence
- Engagement benchmarking - Calculate and compare engagement rates
- Content analysis - Identify top-performing post types
- Profile audit - Assess social media health
- Reporting - Generate social performance reports
What Claude Does vs What You Decide
| Claude Does | You Decide |
|---|---|
| Structures analysis frameworks | Metric definitions |
| Identifies patterns in data | Business interpretation |
| Creates visualization templates | Dashboard design |
| Suggests optimization areas | Action priorities |
| Calculates statistical measures | Decision thresholds |
Dependencies
pip install click pandas requests beautifulsoup4
# For authenticated API access:
pip install tweepy instaloader
Commands
Analyze Profile
python scripts/main.py analyze @competitor --platform twitter
python scripts/main.py analyze @brand --platform instagram
Calculate Engagement
python scripts/main.py engagement @profile --platform twitter --days 30
python scripts/main.py engagement @profile --platform linkedin --posts 50
Find Top Posts
python scripts/main.py top-posts @profile --platform twitter --count 10
python scripts/main.py top-posts @profile --metric likes
Export Data
python scripts/main.py export @profile --platform twitter --format csv
python scripts/main.py export @profile --platform instagram --output report.json
Compare Profiles
python scripts/main.py compare @brand1 @brand2 @brand3 --platform twitter
Examples
Example 1: Competitor Social Audit
# Analyze competitor profile
python scripts/main.py analyze @competitor_brand --platform twitter
# Output:
# Profile Analysis: @competitor_brand
# ─────────────────────────────────────
# Followers: 45,230
# Following: 1,234
# Total Posts: 2,456
# Avg Likes: 234
# Avg Retweets: 45
# Engagement: 2.3%
# Post Frequency: 3.2/day
# Top Hashtags: #marketing, #growth, #startup
Example 2: Benchmark Engagement Rates
# Compare engagement across competitors
python scripts/main.py compare @brand1 @brand2 @brand3 --platform twitter
# Output:
# Engagement Comparison
# ─────────────────────
# Profile Followers Eng.Rate Posts/Day
# @brand1 45,230 2.3% 3.2
# @brand2 32,100 3.1% 2.1
# @brand3 89,500 1.8% 4.5
# Winner: @brand2 (highest engagement despite fewer followers)
Example 3: Find Winning Content
# Identify top performing posts
python scripts/main.py top-posts @marketing_pro --platform twitter --count 10
# Output:
# Top 10 Posts by Engagement
# ──────────────────────────
# 1. "Here's what nobody tells you about..."
# Likes: 2,345 RTs: 456 Eng: 6.2%
# Type: Thread Time: Tuesday 9am
# 2. "The biggest mistake I see founders make..."
# Likes: 1,890 RTs: 312 Eng: 4.8%
# Type: Single Time: Wednesday 8am
Engagement Rate Benchmarks
Twitter/X
| Account Size | Good | Great | Excellent |
|---|---|---|---|
| <10K | 1-3% | 3-6% | >6% |
| 10K-100K | 0.5-1% | 1-3% | >3% |
| 100K+ | 0.2-0.5% | 0.5-1% | >1% |
| Account Size | Good | Great | Excellent |
|---|---|---|---|
| <10K | 3-6% | 6-10% | >10% |
| 10K-100K | 1-3% | 3-6% | >6% |
| 100K+ | 0.5-1% | 1-3% | >3% |
| Account Size | Good | Great | Excellent |
|---|---|---|---|
| Personal | 2-4% | 4-8% | >8% |
| Company | 0.5-1% | 1-2% | >2% |
Metrics Explained
| Metric | Formula | What It Measures |
|---|---|---|
| Engagement Rate | (likes + comments + shares) / followers | Overall content resonance |
| Amplification | shares / followers | Content virality |
| Conversation | comments / followers | Community engagement |
| Applause | likes / followers | Content appreciation |
Output Formats
| Format | Best For |
|---|---|
text | Quick terminal review |
csv | Spreadsheet analysis |
json | Programmatic use |
md | Reports and docs |
Skill Boundaries
What This Skill Does Well
- Structuring data analysis
- Identifying patterns and trends
- Creating visualization frameworks
- Calculating statistical measures
What This Skill Cannot Do
- Access your actual data
- Replace statistical expertise
- Make business decisions
- Guarantee prediction accuracy
Related Skills
- content-repurposer - Repurpose top-performing content
- hashtag-analyzer - Deep dive into hashtag performance
Skill Metadata
- Mode: centaur
category: social
subcategory: analytics
dependencies: [pandas, requests, beautifulsoup4]
difficulty: intermediate
time_saved: 4+ hours/week
FAQ
What does the social-analytics skill do?
Analyze social media profiles and engagement. Use when: auditing competitor social presence; calculating engagement rates; identifying top-performing content; tracking profile growth; benchmarking social metrics
How do I install social-analytics?
Run npx skills add https://github.com/guia-matthieu/clawfu-skills --skill social-analytics in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/social-analytics/ (personal) or .claude/skills/social-analytics/ (project).
Which AI agents can use social-analytics?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is social-analytics safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains social-analytics?
It is published by guia-matthieu in guia-matthieu/clawfu-skills. It has 292 recorded installs.
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