urgency-action
Use when creating animations that prompt immediate user action, highlight time-sensitivity, or drive conversions.
- Installs
- 499
- Last 24h
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- Trending rank
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- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/dylantarre/animation-principles --skill urgency-action- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads urgency-action automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Urgency & Action Animation
Create animations that motivate immediate response and communicate time-sensitivity.
Emotional Goal
Urgency creates a compelling need to act now. Action-driving animations capture attention, create momentum, and remove hesitation through dynamic, forward-moving motion.
Disney Principles for Urgency
Squash & Stretch
Sharp, impactful deformations. Quick squash on landing (15-25%) creates impact. Fast stretch during motion shows speed and force.
Anticipation
Very short or none (0-50ms). Urgency means no time to prepare. Direct, immediate action. Skip wind-up for instant response.
Staging
Aggressive focus on call-to-action. High contrast, motion isolation. Everything else should recede. Spotlight the urgent element.
Straight Ahead Action
Creates unpredictable, attention-grabbing movement. Use for pulsing, shaking, or urgent indicator animations.
Follow Through & Overlapping Action
Minimal follow-through. Sharp stops communicate decisiveness. No lingering—immediate resolution drives action.
Slow In & Slow Out
Asymmetric: fast start, abrupt end. ease-out with high initial velocity. cubic-bezier(0.0, 0, 0.2, 1) for aggressive acceleration.
Arc
Direct, linear paths for speed. Urgency takes the shortest route. Curved paths feel leisurely—use straight lines.
Secondary Action
Attention-grabbing pulses, glows, or shakes. Badge counters that bounce. Subtle but persistent motion draws eyes.
Timing
Fast and punchy (100-200ms). Rapid animations create energy. Pulse intervals: 1-2 seconds to maintain attention without annoyance.
Exaggeration
Moderate to high (20-40%). Amplified motion captures attention. Oversized bounces on notifications, emphasized shakes on errors.
Solid Drawing
Strong, bold forms. High-contrast shapes that command attention. No subtlety—clarity is paramount.
Appeal
Bold colors (red, orange). Strong contrast. Asymmetric, dynamic compositions that feel active, not static.
Timing Recommendations
| Element | Duration | Easing |
|---|---|---|
| Attention pulse | 150-200ms | ease-out |
| CTA bounce | 200-300ms | ease-out-back |
| Countdown tick | 100ms | linear |
| Error shake | 300-400ms | ease-in-out |
CSS Easing
--urgency-snap: cubic-bezier(0.0, 0, 0.2, 1);
--urgency-punch: cubic-bezier(0.25, 0.46, 0.45, 0.94);
--urgency-bounce: cubic-bezier(0.34, 1.4, 0.64, 1);
Attention Patterns
@keyframes urgent-pulse {
0%, 100% { transform: scale(1); }
50% { transform: scale(1.05); }
}
@keyframes urgent-shake {
0%, 100% { transform: translateX(0); }
25% { transform: translateX(-4px); }
75% { transform: translateX(4px); }
}
When to Use
- Limited-time offers and sales
- Low stock warnings
- Countdown timers
- Form validation errors
- Notification badges
- Call-to-action buttons
- Checkout urgency
Ethics Note
Use urgency honestly. Fake scarcity damages trust. Reserve for genuinely time-sensitive situations.
FAQ
What does the urgency-action skill do?
Use when creating animations that prompt immediate user action, highlight time-sensitivity, or drive conversions.
How do I install urgency-action?
Run npx skills add https://github.com/dylantarre/animation-principles --skill urgency-action in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/urgency-action/ (personal) or .claude/skills/urgency-action/ (project).
Which AI agents can use urgency-action?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is urgency-action safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains urgency-action?
It is published by dylantarre in dylantarre/animation-principles. It has 499 recorded installs.
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