e-commerce-retail
Use when designing animations for shopping apps, product catalogs, checkout flows, or retail experiences
- Installs
- 648
- Last 24h
- —
- Trending rank
- —
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/dylantarre/animation-principles --skill e-commerce-retail- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads e-commerce-retail automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
E-Commerce & Retail Animation Principles
Apply Disney's 12 principles to create shopping experiences that feel premium, trustworthy, and encourage conversion.
The 12 Principles Applied
1. Squash & Stretch
- Add to Cart: Button compresses on tap, product thumbnail squishes into cart icon
- Quantity Badges: Numbers stretch when incrementing quickly
- Sale Tags: Pulse with slight stretch to draw attention
2. Anticipation
- Buy Button: Subtle lift before purchase confirmation
- Image Zoom: Brief pause before expanding product image
- Checkout Steps: Progress indicator hints at next section
3. Staging
- Product Hero: Center product with dimmed background
- Price Display: Animate price prominently, discounts secondary
- CTA Hierarchy: Primary actions draw eye first
4. Straight Ahead & Pose to Pose
- Browse Flow: Smooth scroll for catalog browsing (straight ahead)
- Checkout: Defined steps with clear transitions (pose to pose)
- Search Results: Staggered reveal for product grid
5. Follow Through & Overlapping Action
- Product Cards: Image settles before price text
- Cart Drawer: Items slide in, total updates after
- Filters: Tags animate before results refresh
6. Slow In & Slow Out
- Modal Opens: Ease-out for product quick-view
- Image Carousel: Smooth deceleration between slides
- Checkout Transitions: 300-400ms with ease-in-out
7. Arc
- Add to Cart: Product thumbnail arcs toward cart icon
- Wishlist: Heart icon arcs to saved section
- Drag to Compare: Items follow natural curved path
8. Secondary Action
- Purchase Success: Confetti while confirmation loads
- Review Stars: Sparkle while rating saves
- Discount Applied: Price crosses out while new price appears
9. Timing
- Quick Add: 150-200ms for snappy cart additions
- Checkout Steps: 300-400ms for confident transitions
- Loading States: Skeleton screens for perceived speed
10. Exaggeration
- Flash Sales: Urgent countdown with bold pulses
- Low Stock: Warning badge with attention-grabbing shake
- Big Discounts: Strike-through with dramatic reveal
11. Solid Drawing
- Product Images: Maintain aspect ratios during zoom
- 3D Views: Consistent lighting and perspective
- Icons: Uniform weight across cart, search, menu
12. Appeal
- Micro-Delights: Subtle bounce on successful actions
- Brand Personality: Premium = smooth, Playful = bouncy
- Trust Signals: Gentle animations for security badges
Industry Timing Standards
| Action | Duration | Easing |
|---|---|---|
| Add to Cart | 200ms | ease-out |
| Quick View | 250ms | ease-in-out |
| Checkout Step | 350ms | ease-in-out |
| Cart Update | 150ms | ease-out |
| Image Zoom | 300ms | ease-out |
Key Principle
Never let animation slow the path to purchase. Every motion should feel efficient and build buying confidence.
FAQ
What does the e-commerce-retail skill do?
Use when designing animations for shopping apps, product catalogs, checkout flows, or retail experiences
How do I install e-commerce-retail?
Run npx skills add https://github.com/dylantarre/animation-principles --skill e-commerce-retail in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/e-commerce-retail/ (personal) or .claude/skills/e-commerce-retail/ (project).
Which AI agents can use e-commerce-retail?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is e-commerce-retail safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains e-commerce-retail?
It is published by dylantarre in dylantarre/animation-principles. It has 648 recorded installs.
More from dylantarre/animation-principles
video-motion-graphics
dylantarre/animation-principles
Use when creating After Effects compositions, Premiere Pro motion, video titles, explainer videos, or broadcast motion graphics.
mobile-touch
dylantarre/animation-principles
Use when designing iOS/Android gestures, haptic feedback, touch interactions, or native mobile animations.
framer-motion
dylantarre/animation-principles
Use when implementing Disney's 12 animation principles with Framer Motion in React applications
motion-designer
dylantarre/animation-principles
Use when designing visual motion systems, creating animation specifications, or when a designer needs guidance on crafting beautiful, meaningful movement.
micro-interactions
dylantarre/animation-principles
Use when designing small UI feedback moments like button states, toggles, form validation, loading indicators, or notification badges.
web-motion-design
dylantarre/animation-principles
Use when building CSS animations, JavaScript transitions, React/Vue motion, or any browser-based animation work.
Popular frontend & design skills
setup-matt-pocock-skills
mattpocock/skills
Configure this repo for the engineering skills: set up its issue tracker, triage label vocabulary, and domain doc layout. Run once before first use of the other engineering skills.
frontend-design
anthropics/skills
Guidance for distinctive, intentional visual design when building new UI or reshaping an existing one. Helps with aesthetic direction, typography, and making choices that don't read as templated defaults.
hyperframes-animation
heygen-com/hyperframes
All animation knowledge for HyperFrames — atomic motion rules, multi-phase scene blueprints, scene transitions, broader motion-design techniques, AND the seven runtime adapters (GSAP default, plus Lottie, Three.js, Anime.js, CSS keyframes, Web Animations API, TypeGPU). Use for any motion or animation task: pick 2-4 rules and compose, or load a blueprint, or look up runtime-specific API (e.g. GSAP eases / Lottie player / Three.js mixer). Also covers auditing an existing composition's choreography (animation map) and 24 named text-animation effects. HyperFrames-native: single paused timeline, seek-safe, deterministic.
prototype
mattpocock/skills
Build a throwaway prototype to answer a design question. Use when the user wants to sanity-check whether a state model or logic feels right, or explore what a UI should look like.
hyperframes-core
heygen-com/hyperframes
The HyperFrames composition contract — build one renderable project. Use for composition structure, the data- timing attributes, class="clip", tracks, sub-compositions, variables, framework-owned media playback, deterministic-render rules, and validation. Read before writing composition HTML.
vercel-react-best-practices
vercel-labs/agent-skills
React and Next.js performance optimization guidelines from Vercel Engineering. This skill should be used when writing, reviewing, or refactoring React/Next.js code to ensure optimal performance patterns. Triggers on tasks involving React components, Next.js pages, data fetching, bundle optimization, or performance improvements.