brand-marketing
Use when creating commercial animations, advertising motion, brand identity animation, logo reveals, or marketing video content.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/dylantarre/animation-principles --skill brand-marketing- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads brand-marketing automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Brand Marketing Animation
Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content.
Quick Reference
| Principle | Brand/Marketing Implementation |
|---|---|
| Squash & Stretch | Product bounce, logo elasticity |
| Anticipation | Build-up to reveal, suspense |
| Staging | Product hero shots, focal control |
| Straight Ahead / Pose to Pose | Story flow vs key moments |
| Follow Through / Overlapping | Logo elements settle, tagline delay |
| Slow In / Slow Out | Dramatic reveals, smooth motion |
| Arc | Sweeping camera, product arcs |
| Secondary Action | Environment responds to product |
| Timing | Match brand energy, music sync |
| Exaggeration | Brand personality amplification |
| Solid Drawing | Consistent brand identity in motion |
| Appeal | Memorable, emotionally resonant |
Principle Applications
Squash & Stretch: Products can bounce on landing for energy. Logo elements stretch during reveals. Text can have elastic emphasis. Match brand personality—luxury minimal, playful bouncy.
Anticipation: Build suspense before product reveal. Pause before tagline appears. Sound design wind-up precedes visual payoff. Create expectation, then deliver.
Staging: Product is always the hero. Lighting directs to focal point. Background supports, never competes. Clear visual hierarchy every frame.
Straight Ahead vs Pose to Pose: Story-driven commercials flow naturally (straight ahead energy). Key reveal moments are precisely posed. Blend both—flow to moments of impact.
Follow Through & Overlapping: Logo elements settle at different rates. Tagline appears after logo lands. Product features animate in sequence. Creates natural, alive feeling.
Slow In / Slow Out: Dramatic reveals use long ease-in. Impact moments snap. Premium brands use slower, more deliberate timing. Energetic brands use faster, snappier easing.
Arc: Camera movements sweep in arcs. Products tumble naturally. Logo elements flow, don't snap. Text can follow curved paths for dynamism.
Secondary Action: Environment responds to product presence. Particles, light rays, reflections. Music and motion sync. Every element reinforces the message.
Timing: Match brand energy profile. Luxury: slow, deliberate (500-800ms). Tech: precise, efficient (200-400ms). Playful: bouncy, energetic (300-500ms with overshoot). Sync to music beats.
Exaggeration: Amplify brand personality traits. Confident brands use bold, decisive motion. Friendly brands use rounded, bouncy motion. Exaggeration makes brand memorable.
Solid Drawing: Logo maintains integrity in motion. Brand colors consistent throughout. Typography respects brand guidelines. Motion style matches brand identity system.
Appeal: Animation should evoke target emotion. Trust, excitement, comfort, aspiration. Every motion choice serves brand message. Memorable moments people want to rewatch.
Brand Personality Motion
Luxury/Premium
- Slow, deliberate timing (500-800ms)
- Minimal motion, maximum impact
- Subtle easing, no bounce
- Clean, geometric paths
- Restrained color transitions
Tech/Innovation
- Precise, efficient timing (200-400ms)
- Sharp, decisive motion
- Geometric transitions
- Light trails, particle systems
- Data-driven motion graphics
Playful/Friendly
- Bouncy timing with overshoot (300-500ms)
- Squash and stretch throughout
- Curved, organic paths
- Bright color pops
- Character-driven elements
Professional/Corporate
- Balanced timing (300-500ms)
- Clean, purposeful motion
- Grid-aligned movements
- Fade and slide transitions
- Subtle, refined effects
Logo Animation Framework
| Phase | Duration | Purpose |
|---|---|---|
| Anticipation | 200-400ms | Build expectation |
| Reveal | 400-800ms | Main animation |
| Settle | 200-400ms | Follow-through |
| Hold | 1000-2000ms | Brand recognition |
Logo Reveal Patterns
- Build-up: Elements assemble into logo
- Reveal: Mask or transition exposes logo
- Transform: Abstract shape morphs to logo
- Kinetic: Logo elements in motion, then resolve
Music Sync Guidelines
- Major beats: key reveals, impacts
- Measures: section transitions
- BPM: drives overall energy
- Silence: powerful before reveal
- Sound design: reinforces motion
Platform Timing
| Platform | Max Length | Logo Hold |
|---|---|---|
| TV Commercial | 15/30/60s | 2-3s |
| Pre-roll | 6/15s | 1-2s |
| Social video | 15-60s | 1.5-2s |
| Stories | 15s | 1-1.5s |
| Bumper | 6s | 1s |
Deliverables Checklist
- Animation matches brand guidelines
- Logo animation approved
- Timing synced to audio
- Platform-specific versions
- Reduced motion alternative
- Color profile correct
- Safe area compliance
FAQ
What does the brand-marketing skill do?
Use when creating commercial animations, advertising motion, brand identity animation, logo reveals, or marketing video content.
How do I install brand-marketing?
Run npx skills add https://github.com/dylantarre/animation-principles --skill brand-marketing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-marketing/ (personal) or .claude/skills/brand-marketing/ (project).
Which AI agents can use brand-marketing?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is brand-marketing safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains brand-marketing?
It is published by dylantarre in dylantarre/animation-principles. It has 546 recorded installs.
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