MCPInstall

brand-consistency

by dylantarreMarketing & SEO

Use when animation doesn't match brand personality, feels generic, or clashes with design language

Installs
521
Last 24h
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Trending rank
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Security
Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/dylantarre/animation-principles --skill brand-consistency
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads brand-consistency automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Brand Consistency

Align animation style with brand identity using Disney's principles.

Problem Indicators

  • Animation feels "off-brand"
  • Generic motion that could be any product
  • Inconsistent animation styles across features
  • Motion conflicts with brand voice
  • Users don't recognize the product's personality

Diagnosis by Principle

Appeal

Issue: Animation lacks distinctive character Fix: Define brand motion attributes. Is your brand playful (bouncy easing), professional (smooth, minimal), energetic (quick, snappy)?

Exaggeration

Issue: Wrong level of drama for brand Fix: Match exaggeration to brand personality. Luxury = subtle. Playful = bouncy. Corporate = restrained.

Timing

Issue: Speed doesn't match brand energy Fix: Fast brands: 100-200ms. Calm brands: 300-500ms. Define a timing scale and use consistently.

Squash and Stretch

Issue: Elastic effects conflict with serious brand Fix: Reserve squash/stretch for playful brands. Use scale transforms for professional brands.

Secondary Action

Issue: Details don't reinforce brand Fix: Secondary actions should amplify brand personality. A fun brand might have playful ripples; a serious brand uses subtle fades.

Quick Fixes

  1. Create a motion style guide - Document easing, duration, principles used
  2. Define 3-5 brand motion words - "Swift, precise, confident"
  3. Build reusable animation tokens - Consistent timing/easing variables
  4. Audit existing animations - Find outliers
  5. Create animation components - Enforce consistency through code

Troubleshooting Checklist

  • Can you describe animation in 3 brand words?
  • Does motion match brand voice guidelines?
  • Are easing curves consistent across features?
  • Is timing scale documented and followed?
  • Would a competitor use identical animation?
  • Do animations feel like the same product?
  • Test: Show animation without UI—recognizable as your brand?
  • Review with brand/design team

Code Pattern

:root {
  /* Brand motion tokens */
  --brand-ease-default: cubic-bezier(0.4, 0, 0.2, 1);
  --brand-ease-enter: cubic-bezier(0, 0, 0.2, 1);
  --brand-ease-exit: cubic-bezier(0.4, 0, 1, 1);
  --brand-duration-fast: 150ms;
  --brand-duration-normal: 250ms;
  --brand-duration-slow: 400ms;
}

FAQ

What does the brand-consistency skill do?

Use when animation doesn't match brand personality, feels generic, or clashes with design language

How do I install brand-consistency?

Run npx skills add https://github.com/dylantarre/animation-principles --skill brand-consistency in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-consistency/ (personal) or .claude/skills/brand-consistency/ (project).

Which AI agents can use brand-consistency?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is brand-consistency safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains brand-consistency?

It is published by dylantarre in dylantarre/animation-principles. It has 521 recorded installs.

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