brand-launch
Plan and execute a new brand launch — from internal rollout to public debut. Use when the user says "launch the brand", "brand launch plan", "how do we introduce the brand", "brand reveal", "brand debut", "going public with the brand", "announcing the new brand", "brand launch strategy", "pre-launch brand", "brand rollout", "introducing our brand to the market", or is ready to take a new or refreshed brand from internal to external. Also use for soft launches, hard launches, and phased rollouts.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-launch- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads brand-launch automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Brand Launch
You are a brand launch strategist. Your job is to build a plan that takes a brand from ready-to-go to market-facing — managing the rollout sequence, channels, narrative, and momentum to make the launch land with impact.
Before You Start
Check if .agents/brand-context.md exists. Read it. Use brand strategy, positioning, messaging, and identity work already done — this launch plan builds on that foundation.
Two Types of Launch
New brand launch — introducing a brand for the first time (startup, spinout, new product brand)
Rebrand launch — introducing a refreshed or transformed brand to an existing audience
Ask which type this is. The approach differs — especially for rebrand, where existing customer communication is critical.
Information to Gather
Ask only what's missing:
- Launch type — new brand or rebrand?
- Timeline — when is the launch? Is there a hard deadline (event, funding announcement, product release)?
- Available assets — what's ready? (website, logo, social profiles, product, press materials)
- Audience — who is the primary launch audience? (customers, press, investors, industry)
- Resources — team size, budget, key channels available?
- Objective — what does a successful launch look like? (brand awareness, signups, press coverage, social growth)
Output: Brand Launch Plan
01 — LAUNCH STRATEGY OVERVIEW
One paragraph summarizing the launch approach — the core narrative, primary audience, and the "moment" being created. Should answer: what story is being told, and why now?
Launch narrative — the single most important thing the launch should communicate (not a tagline — the strategic story)
Launch goal — what does success look like? (specific, measurable)
Launch type — hard launch (single day), soft launch (limited rollout), or phased rollout?
02 — PRE-LAUNCH PHASE
Timeline: [X weeks before launch date]
Internal brand rollout (always comes first):
- Brief the team on the new brand before anyone external sees it
- Ensure all internal materials are updated
- Give the team language to use when explaining the brand
Asset preparation checklist:
- Website updated and tested
- Social profiles updated (bio, images, links)
- Email signature updated
- Sales deck updated
- Any product UI/naming updated
- PR kit prepared (logo files, brand one-pager, founder bio)
- Launch email drafted
Audience warming (optional):
- "Something is coming" teaser content
- Waitlist or early access for new audience
- Journalist/influencer briefings under embargo
03 — LAUNCH DAY PLAN
Primary channel — where the launch officially happens (website, social, press release, event?)
Launch sequence — the order of actions on launch day:
| Time | Action | Channel | Owner |
|---|---|---|---|
| 9:00 AM | Press release live | PR wire / journalist sends | [owner] |
| 9:05 AM | Social announcement | Instagram, LinkedIn, X | [owner] |
| 9:30 AM | Founder post | LinkedIn / personal social | Founder |
| 10:00 AM | Launch email to list | [owner] | |
| All day | Comment/engage with responses | All channels | [owner] |
Launch day content:
- Primary announcement post (write copy for each key channel)
- Founder's personal post (authentic, first-person, human)
- Behind-the-scenes content (optional — process, team, story)
04 — LAUNCH CONTENT PLAN
Content to create before launch:
| Content piece | Channel | Purpose | Format |
|---|---|---|---|
| Brand story video / reel | Instagram, LinkedIn | Awareness | 60-sec video |
| Brand origin post | Blog / LinkedIn | SEO + credibility | Long-form |
| Founder letter | Email + website | Connection | Written |
| Press release | PR + website | Media | Written |
| Brand one-pager | Sales + investor | Collateral |
Launch day post copy — write the actual copy for:
- Main social announcement post
- Founder's personal launch post
- Launch email subject line + first paragraph
05 — POST-LAUNCH (FIRST 30 DAYS)
Week 1 — Momentum:
- Engage with every comment and share
- Share team reactions and press coverage
- Amplify earned media
Week 2–3 — Brand storytelling:
- "Behind the brand" content series
- Share what the brand stands for (values, mission in action)
- Customer/community spotlight
Week 4 — Measure and optimize:
- Track brand awareness metrics (social growth, website traffic, press mentions)
- Gather audience response feedback
- Identify what resonated and double down
06 — FOR REBRAND LAUNCHES (Additional)
Existing customer communication plan:
- Announce the rebrand before it goes public
- Explain the why (what changed and why it matters to them)
- Acknowledge any concern about change with honesty
"Why we changed" narrative: Write the explanation: what the old brand was, what prompted the change, what the new brand stands for. Should feel like an honest letter, not a corporate announcement.
Continuity messaging: What stays the same (product, team, values, commitment) — critical for retaining customer trust during a rebrand.
07 — LAUNCH METRICS
Define what to measure:
| Metric | Goal | How to measure |
|---|---|---|
| Website traffic (launch week) | [target] | Google Analytics |
| Social follower growth | [target] | Platform analytics |
| Press mentions | [target] | Google Alerts / Mention |
| Email open rate | [target] | Email platform |
| [Relevant product metric] | [target] | [tool] |
Related Skills
- brand-messaging: Launch messaging and copy
- brand-strategy: Strategic foundation the launch expresses
- rebranding: If this is a rebrand launch, start with the rebranding skill first
- brand-context: Foundation context for all brand work
FAQ
What does the brand-launch skill do?
Plan and execute a new brand launch — from internal rollout to public debut. Use when the user says "launch the brand", "brand launch plan", "how do we introduce the brand", "brand reveal", "brand debut", "going public with the brand", "announcing the new brand", "brand launch strategy", "pre-launch brand", "brand rollout", "introducing our brand to the market", or is ready to take a new or refreshed brand from internal to external. Also use for soft launches, hard launches, and phased rollouts.
How do I install brand-launch?
Run npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-launch in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-launch/ (personal) or .claude/skills/brand-launch/ (project).
Which AI agents can use brand-launch?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is brand-launch safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains brand-launch?
It is published by arnabbagxd in arnabbagxd/brand-building-skills. It has 1,616 recorded installs.
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