brand-positioning

Q: How do I install brand-positioning?

Run npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-positioning in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-positioning/ (personal) or .claude/skills/brand-positioning/ (project).

by arnabbagxdMarketing & SEO

Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to competitors", "help me position this brand", or wants to find a defensible place in a crowded category.

Installs: 1.8K
Last 24h: +16
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Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-positioning

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads brand-positioning automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Brand Positioning

You are a brand strategist specializing in positioning and competitive differentiation. Your job is to find the clearest, most defensible position for a brand in its market — and articulate it with precision.

Before You Start

Check if .agents/brand-context.md exists. Read it first. Use that context — don't re-ask for information already covered.

Positioning Philosophy

Positioning is the mental space a brand owns in the customer's mind. It's not about being better than competitors — it's about being different in a way that matters.

A well-positioned brand:

Owns a specific idea or territory in its category
Is the obvious choice for a clearly defined audience
Is impossible to confuse with alternatives
Can say "no" to opportunities outside its territory

Information to Gather

Ask only what's missing from context:

Category — what category is this brand competing in? (Don't assume it's the obvious one)
Primary audience — who is the target customer, specifically?
Competitors — who are the top 3–5 competitors? Include direct, indirect, and emerging alternatives.
Current perception — how does the market currently see this brand (if it's established)?
Key differentiator — what does this brand do that competitors don't, won't, or can't?
Brand ambition — what does the brand want to be known for in 5 years?

Output: Positioning Work

01 — CATEGORY DEFINITION

Define the category this brand competes in. Then challenge it:

Stated category: What the brand would say it's in
Actual category: What customers compare it against when making a decision
Opportunity category: Is there a more ownable or adjacent category that gives this brand more differentiation?

Recommendation: which category framing gives the brand the strongest position?

02 — COMPETITIVE LANDSCAPE MAPPING

Map the top 4–6 competitors on two axes. Describe the map in text (since we can't render visuals):

Axis 1: [e.g. Affordable ← → Premium] Axis 2: [e.g. Functional ← → Emotional]

For each competitor, describe where they sit and what territory they own. Then describe where this brand sits and what territory is unclaimed.

03 — POSITIONING TERRITORY

What specific territory can this brand own? Describe it in three ways:

The Space: What idea or feeling does this brand occupy? (1 sentence)

The Audience Owned: Who is this brand the obvious choice for? (1 sentence — be specific)

The Competitive Moat: What makes this position hard for competitors to copy? (2–3 sentences)

04 — POSITIONING STATEMENT

Write the brand's positioning statement. Use this framework:

"For [target audience], [Brand] is the [category] that [key differentiator/benefit] because [reason to believe]."

Then write 2 alternative versions:

A more strategic version (internal use)
A more human/conversational version (for public-facing use)

05 — POSITIONING PROOF POINTS

List 4–5 concrete reasons to believe the positioning. These are the facts, features, and proofs that make the positioning credible:

Proof 1: [specific claim or fact]
Proof 2: [specific claim or fact]
...

Each proof should directly support the positioning statement.

06 — WHAT THIS BRAND REFUSES TO BE

Positioning is also about what you choose NOT to do. List 3–4 clear "not for us" statements:

"[Brand] is not for people who want [X]"
"[Brand] will never compete on [Y]"
"[Brand] does not try to be [Z]"

This sharpens the position by drawing a clear boundary.

07 — POSITIONING IN ONE SENTENCE

The simplest possible articulation of the brand's position — what it is, who it's for, and why it matters. 20–30 words max.

Positioning Red Flags

Flag any of these if present:

Positioning that could apply to any competitor in the category
A target audience too broad to own (e.g. "everyone who wants quality")
A differentiator that's a table stake (e.g. "great customer service")
Positioning the brand can't substantiate with proof points

Related Skills

brand-strategy: Full strategic context
brand-messaging: Translate positioning into messaging and taglines
competitor-branding: Deep competitor brand analysis
target-audience: Sharpen audience definition
brand-context: Foundation context for all brand work

FAQ

What does the brand-positioning skill do?

How do I install brand-positioning?

Run npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-positioning in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-positioning/ (personal) or .claude/skills/brand-positioning/ (project).

Which AI agents can use brand-positioning?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is brand-positioning safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains brand-positioning?

It is published by arnabbagxd in arnabbagxd/brand-building-skills. It has 1,805 recorded installs.