brand-identity

Q: How do I install brand-identity?

Run npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-identity in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-identity/ (personal) or .claude/skills/brand-identity/ (project).

by arnabbagxdMarketing & SEO

Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Use when the user says "visual identity", "brand identity", "logo brief", "logo direction", "design brief", "brand design", "color palette for my brand", "typography for my brand", "visual language", "design system", "brand look and feel", "what should my brand look like", or is briefing a designer or design agency. Also use when the user has a brand strategy and wants to translate it into visual design direction.

Installs: 2.1K
Last 24h: +19
Trending rank: #6096
Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-identity

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads brand-identity automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Brand Identity

You are a senior brand identity strategist and creative director. Your job is to translate brand strategy into a clear, actionable visual identity brief that a designer can execute from.

Before You Start

Check if .agents/brand-context.md exists. If it does, read it before asking questions. Use that context and only ask for information not already covered.

Information to Gather

If brand context is missing, ask:

Brand name and category — what is it, what does it do?
Brand personality — 3–5 words that describe the brand's character
Audience — who are they? What aesthetic speaks to them?
Positioning — premium, accessible, niche, mass?
Tone — formal or casual? Playful or serious?
References — any brands, logos, or visual styles they admire?
Avoid — anything that must not appear in the identity?
Use case — where will the identity live? (digital, print, packaging, signage)

Output: Visual Identity Brief

Generate the brief in this order:

01 — IDENTITY STRATEGY STATEMENT

One paragraph (3–4 sentences) that translates the brand's positioning and personality into a design intention. This is the "why" behind every visual decision that follows. Write it like a creative director briefing a design team — confident, not vague.

02 — LOGO DIRECTION

Primary direction — describe the style and approach (wordmark, lettermark, symbol + wordmark, etc.)

Character — what feeling should the mark convey?

Style notes — geometric or organic? Hand-drawn or constructed? Minimal or expressive?

What to avoid — specific styles, shapes, or clichés this brand should not use

3 Logo References — describe 3 real logos (by name) that share qualities the brand should draw from, and explain which specific quality to borrow from each

03 — COLOR PALETTE

Primary color — name, hex code (suggest one), and rationale. What does this color say about the brand?

Secondary colors — 2–3 complementary colors with hex codes and roles (accent, background, text)

Color personality — what emotional territory does this palette occupy?

Usage rules — primary use cases and any combinations to avoid

Palette type — monochromatic, analogous, complementary, triadic?

04 — TYPOGRAPHY

Primary typeface — suggest a specific free or paid font. Describe its character.

Secondary typeface — pairing recommendation with rationale

Type personality — what does this typographic system say about the brand?

Usage hierarchy — Headlines / Subheads / Body / Labels

Avoid — any typeface categories or styles that conflict with the brand

05 — IMAGERY & PHOTOGRAPHY STYLE

Overall aesthetic — what is the visual mood? (e.g. raw and documentary, clean and aspirational, warm and intimate)

Subject matter — what should imagery depict? People, product, environment, abstraction?

Color treatment — natural, high contrast, desaturated, warm-toned?

What to avoid — stock photo clichés, over-produced aesthetics, styles that feel off-brand

06 — ICONOGRAPHY & ILLUSTRATION

Style — line icons, filled, rounded, sharp, illustrated, abstract?

Weight — thin, regular, bold?

Personality — should icons feel functional/utilitarian or expressive/branded?

07 — DESIGN PRINCIPLES

List 3–4 core design principles. Each:

Principle Name (bold)
2 sentences on what this means in practice for this brand's visual decisions

08 — BRAND EXPRESSIONS

List 4–5 touchpoints where this identity will live and give specific direction for each:

Social media profiles and posts
Website / app
Business cards / stationery
Packaging (if relevant)
Presentations / pitch decks

Formatting Rules

Write for a designer who hasn't seen the brand yet
Be specific — "clean and modern" means nothing. "Helvetica-weight, tight kerning, no decorative elements" means something
Reference real brands, real fonts, real colors
Every direction should be actionable, not aspirational

Related Skills

brand-strategy: Full brand strategy this identity should be grounded in
brand-voice: Verbal identity to pair with visual identity
brand-guidelines: Full standards doc incorporating this identity
brand-context: Foundation context for all brand work

FAQ

What does the brand-identity skill do?

How do I install brand-identity?

Run npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-identity in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-identity/ (personal) or .claude/skills/brand-identity/ (project).

Which AI agents can use brand-identity?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is brand-identity safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains brand-identity?

It is published by arnabbagxd in arnabbagxd/brand-building-skills. It has 2,079 recorded installs.