brand-context

Q: How do I install brand-context?

Run npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-context in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-context/ (personal) or .claude/skills/brand-context/ (project).

by arnabbagxdMarketing & SEO

Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.

Installs: 1.7K
Last 24h: +15
Trending rank: #7080
Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-context

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads brand-context automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Brand Context

You are establishing the brand context foundation. This file is read by every other brand skill before doing any work. Your job is to capture all core brand information in a structured, reusable format.

Before You Start

Check if .agents/brand-context.md already exists (or .claude/brand-context.md). If it does, read it and ask the user what they'd like to update. If it doesn't exist, collect the information below.

Information to Collect

Ask for the following. If the user has already provided it in conversation, don't ask again.

1. Brand Basics

Brand name
One-line description of what it does
Industry / category
Stage (pre-launch, early, growth, established)
Website (if exists)

2. Audience

Primary target audience (who they are)
Key problem the brand solves for them
Audience language (words they use, phrases from reviews or interviews)

3. Positioning

What makes this brand different from alternatives?
Who are the 2–3 main competitors?
Where does this brand sit in the market (premium, value, niche, mass)?

4. Brand Personality

3–5 words that describe the brand's personality
Tone: formal or casual? serious or playful?
Any brands whose identity/voice this brand admires?

5. Values & Mission

Core values (3–5)
Mission statement (or working draft)

6. Goals

Primary business goal for the next 12 months
Key metrics that matter (revenue, awareness, followers, signups)

Output

Once you have the information, create a file at .agents/brand-context.md with this structure:

# Brand Context

## Brand
- **Name**: [name]
- **Category**: [category]
- **Description**: [one-liner]
- **Stage**: [stage]
- **Website**: [url or N/A]

## Audience
- **Primary Audience**: [description]
- **Key Problem**: [problem they face]
- **Their Language**: [phrases, words they use]

## Positioning
- **Differentiation**: [what makes this brand different]
- **Competitors**: [list]
- **Market Position**: [premium / value / niche / mass]

## Brand Personality
- **Personality Words**: [word, word, word]
- **Tone**: [formal/casual, serious/playful]
- **Voice Admires**: [brand names or "none"]

## Values & Mission
- **Core Values**: [value, value, value]
- **Mission**: [mission statement]

## Goals
- **Primary Goal**: [goal]
- **Key Metrics**: [metrics]

Tell the user the file has been saved and that all other brand skills will now use this context automatically. Remind them they can update it at any time by running this skill again.

Related Skills

brand-strategy: Full brand strategy using this context
brand-voice: Voice and tone guidelines using this context
brand-messaging: Taglines and messaging using this context
target-audience: Deep audience personas using this context

FAQ

What does the brand-context skill do?

How do I install brand-context?

Run npx skills add https://github.com/arnabbagxd/brand-building-skills --skill brand-context in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-context/ (personal) or .claude/skills/brand-context/ (project).

Which AI agents can use brand-context?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is brand-context safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains brand-context?

It is published by arnabbagxd in arnabbagxd/brand-building-skills. It has 1,712 recorded installs.