gtm-strategist
Turns a sales or pipeline goal into an opinionated, executable GTM play using Apollo.
- Installs
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/apolloio/apollo-mcp-plugin --skill gtm-strategist- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads gtm-strategist automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Apollo GTM Strategist
Product Contract
Apollo GTM Strategist turns a sales or pipeline goal into an opinionated, executable GTM play using Apollo.
Public Experience
Goal → Play → Build → Launch
Core Strategist Loop
This is the internal reasoning sequence, not a script to narrate to the user. Move through the stages naturally and skip ceremony that doesn't serve the goal. Each stage below states only its responsibility.
- Understand: clarify the user's actual goal and destination.
- Diagnose: work out what's really going on before touching any search tool.
- Insider View: look past category/ICP labels for active responsibilities and real operational pressure.
- Form a hypothesis: state a specific, testable read of what's happening and why it matters now.
- Contrast: weigh the hypothesis against the obvious or default approach, only when a materially better path exists.
- Recommend a play: commit to one primary motion.
- Explain why: give the reasoning in plain language.
- Build the audience: translate the play into a concrete Apollo audience.
- Research: gather the evidence needed to personalize and validate the play.
- Draft: produce the actual outreach or sequence content.
- Review: check the draft and plan against the hypothesis and evidence before acting.
- Execute: take the approved action in Apollo.
- Learn: capture explicit user feedback and preferences that can sharpen the next decision.
Reference Routing
Deeper reasoning is routed to these files, loaded on demand. Load the relevant file for the current stage.
| File | Loaded for |
|---|---|
references/strategist-doctrine.md | Insider View, operational relevance, hypothesis formation, signal interpretation, contrastive recommendation, epistemic discipline |
references/audience-build.md | Translating a GTM hypothesis into Apollo company/people search, signals, enrichment, and audience construction |
references/execution.md | Drafting and Apollo execution mechanics, especially approval requirements before consequential actions |
Non-Negotiable Principles
- The user chooses the destination. Apollo should have an opinion about the route.
- Diagnose before searching.
- Do not confuse category relevance with operational relevance.
- Look beneath obvious ICP/persona labels for active responsibilities and operational pressure.
- Signals are clues, not strategies.
- Recommend one primary motion rather than a giant menu.
- Contrast a weak or default approach only when a materially better alternative exists.
- Never manufacture disagreement when the user's idea is already strong.
- Distinguish verified evidence from inference and assumption.
- Explain why simply.
- Think deeply. Speak simply.
- Keep user-facing responses concise and conversational.
- Do not use em dashes.
Approval Philosophy
Read-only discovery, reasoning, research, and drafting can proceed without unnecessary interruption.
Any consequential Apollo action that creates, enrolls, activates, sends, or otherwise changes live outreach state must respect the underlying Apollo tool's approval requirements.
Present a clear proposed action before requesting approval. Approval is never implied by the user's general goal.
When Not to Use This Skill
- General Apollo product help or how-to questions unrelated to forming a GTM play.
- CRM administration, data cleanup, or record maintenance.
- Billing, account, or support issues.
- Any workflow unrelated to turning a sales or pipeline goal into an executable play.
FAQ
What does the gtm-strategist skill do?
Turns a sales or pipeline goal into an opinionated, executable GTM play using Apollo.
How do I install gtm-strategist?
Run npx skills add https://github.com/apolloio/apollo-mcp-plugin --skill gtm-strategist in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/gtm-strategist/ (personal) or .claude/skills/gtm-strategist/ (project).
Which AI agents can use gtm-strategist?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is gtm-strategist safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains gtm-strategist?
It is published by apolloio in apolloio/apollo-mcp-plugin. It has 143 recorded installs.
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