ig-profile-optimizer
Audit and rewrite an Instagram profile end-to-end for 2026: profile photo, searchable NAME field weighted with a keyword, @handle, bio (150 chars: value plus topic plus proof), goal-matched link, category label, story highlights, the first-9 grid, and up to 3 pinned posts. Triggers on "review my Instagram profile", "fix my bio", "optimize highlights", "profile audit". The whole follow decision happens on the profile header. Not for writing captions (use ig-caption-writer).
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/sergebulaev/instagram-skills --skill ig-profile-optimizer- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads ig-profile-optimizer automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Instagram Profile Optimizer
Audit the nine parts of an Instagram profile (photo, NAME field, @handle, bio, link, category label, highlights, the first-9 grid, pinned posts) against what actually converts a profile-visitor into a follower in 2026, then rewrite each part that needs it. On Instagram the whole follow decision happens on the profile header plus the first two or three grid rows: photo, NAME, bio, link, then the grid at a glance. That is what this fixes.
When to use
- User pastes their Instagram profile or @handle and asks for an audit
- "Fix my bio", "rewrite my Instagram bio", "what should my highlights be"
- User is starting to post seriously and wants the profile to match the content
- Any of: "review my Instagram profile", "optimize highlights", "profile audit"
Not for writing captions (use ig-caption-writer) or planning a carousel
(use ig-carousel-planner).
Input
- Profile URL / @handle (or a screenshot of the profile header + first grid rows)
- Goal: grow a following / sell a product / land clients / build authority. The bio CTA, the link target, and the pinned posts change by goal
- Optional: their best-performing posts, to pick the pins and the grid order
Output
- Scorecard (9 parts, pass / needs-work / fail)
- Priority fixes ranked by impact (NAME field, bio, and pins first)
- Before -> After rewrites for each failing part
- Highlights plan (covers, order, naming) and grid + pin picks with reasons
Steps
- Intake. Collect the profile state + goal. Note the account type (personal / creator / business), since business and creator unlock the category label and the professional dashboard.
- Score the 9 parts against the scorecard below.
- Weight the NAME field with a keyword. The NAME field (not the @handle) is
what Instagram search indexes. Set it to
Real Name + the topic people type(e.g. "Sam Rivera | Instagram Growth"), inside 30 chars. This is the single highest-leverage SEO fix on the profile. - Rewrite the bio (150 chars). Formula: `who you help + what you post about
- one proof or specific`. Lead with the value, not the job title. No "I help X do Y" cliche opener unless the rest is specific. Line breaks and one anchor emoji are fine; an emoji storm is not. Fit inside 150.
- Set the link. One link matched to the goal (offer / newsletter / booking). If they need several, a single link-hub, not a bare homepage. Business and creator accounts can now add multiple links, but the top one still carries the click.
- Set the category label (business / creator accounts). One clear label that matches the niche, shown under the NAME. It reinforces the bio; it does not repeat it.
- Plan the highlights. 4-6 highlights, ordered left to right by the visitor's next question: Start Here / Proof / Offer / FAQ / About. Custom covers in one consistent style, short one-word names that fit without truncating. The first 3-4 are what a new visitor sees before scrolling.
- Fix the first-9 grid. The top nine tiles are the shop window. Aim for readable at a glance, a consistent look (color, framing, or text style), and a mix that shows range without chaos. Reorder or replace weak top tiles; the grid is judged as a set, not tile by tile.
- Pick the pinned posts (up to 3). The three best proofs of what a new follower will get, matched to the goal: a top performer, a clear offer, and an intro/who-this-is-for post. Pins override the grid order, so use them.
- Photo check. Clear face, fills the frame, recent, high contrast against a plain background. It renders small, so detail is wasted; contrast is not.
- Deliver the before/after diff + the header test: read only photo, NAME, bio, link, and the first grid row, and ask "would a stranger follow from this alone?"
Nine-part scorecard
| # | Part | Pass criteria (2026) |
|---|---|---|
| 1 | Profile photo | Clear face filling the frame, recent, high contrast, plain background, reads at small size |
| 2 | NAME field | Real name + a searchable keyword people type, inside 30 chars (this is the indexed field, not the @handle) |
| 3 | @handle | Short, memorable, matches the brand, no numbers/underscores if avoidable |
| 4 | Bio | Value + topic + proof inside 150 chars; no cliche opener; leads with what a follower gets; no emoji storm |
| 5 | Link | One, goal-matched; a link-hub if several are needed; top link carries the click |
| 6 | Category label | Set (business/creator), one clear niche label that reinforces the bio |
| 7 | Highlights | 4-6, ordered by the visitor's next question, consistent custom covers, short names that do not truncate |
| 8 | First-9 grid | Consistent look, readable at a glance, shows range; weak top tiles reordered or replaced |
| 9 | Pinned posts | Up to 3 present, each a best proof matched to the goal (not random recent posts) |
Hard rules
Global voice rules: see root SKILL.md Voice rules. Additional skill-specific
rules:
- The header must pass the header test: a stranger reading only photo + NAME + bio + link + first grid row should know who this is for and want to follow.
- Lead the bio with the reader's benefit, not the user's job title.
- The NAME field always carries a searchable keyword; never leave it as bare name.
- Keep every rewrite inside the platform limits (bio 150, NAME 30). Never ship a truncated bio or a highlight name that cuts off.
- Highlights and grid are judged as sets; fix order and consistency, not just single items.
- At most one em dash in the bio (a 150-char bio rarely needs one). No "leverage", "fundamentally", "game-changer", "elevate".
Related skills
ig-caption-writer- write the captions the optimized profile and grid will hostig-hook-extractor- find a pin-worthy hook in a post that already workedig-content-planner- plan the cadence that fills the grid and highlightsig-humanizer --mode audit- audit the bio and pinned captions before shipping
FAQ
What does the ig-profile-optimizer skill do?
Audit and rewrite an Instagram profile end-to-end for 2026: profile photo, searchable NAME field weighted with a keyword, @handle, bio (150 chars: value plus topic plus proof), goal-matched link, category label, story highlights, the first-9 grid, and up to 3 pinned posts. Triggers on "review my Instagram profile", "fix my bio", "optimize highlights", "profile audit". The whole follow decision happens on the profile header. Not for writing captions (use ig-caption-writer).
How do I install ig-profile-optimizer?
Run npx skills add https://github.com/sergebulaev/instagram-skills --skill ig-profile-optimizer in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ig-profile-optimizer/ (personal) or .claude/skills/ig-profile-optimizer/ (project).
Which AI agents can use ig-profile-optimizer?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is ig-profile-optimizer safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains ig-profile-optimizer?
It is published by sergebulaev in sergebulaev/instagram-skills. It has 44 recorded installs.
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