ig-content-planner
Generate a weekly Instagram content plan from a theme, audience, and content pillars. Produces a per-day mix of Reels, carousels, single images, and stories, each with a hook formula, angle, posting time, and primary goal, plus a weekly saves-and-shares goal (the 2026 lever), a story cadence, and a balance check across saves, shares, comments, and follows. Use to plan a week instead of ad-hoc posting. Not for drafting one caption (use ig-caption-writer) or one carousel (use ig-carousel-planner).
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/sergebulaev/instagram-skills --skill ig-content-planner- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads ig-content-planner automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Instagram Content Planner
Produce a weekly Instagram plan built around a pillar discipline and the format mix Instagram rewards: Reels for reach, carousels for saves, stories for the relationship. The plan sets a weekly saves-and-shares goal, because sends per reach and saves are the 2026 levers.
When to use
- User asks "plan my week on Instagram" or "what should I post this week"
- User wants to escape ad-hoc posting and establish a rhythm
- Before a launch week (the plan aligns a product pillar)
Input
- Theme (optional): e.g. "launching our design course"
- Audience description: e.g. "junior designers, career switchers"
- Pillar mix (optional): defaults to 40% Educational / 30% Story / 20% Engagement / 10% Promotion
- Posting cadence (optional): defaults to 4-5 feed posts/week + daily stories
- Voice samples (optional): past captions for voice calibration
Output
A markdown plan with:
7-day calendar
| Day | Format | Pillar | Formula | 1-line angle | Goal | Time |
|---|---|---|---|---|---|---|
| Mon | Reel | Educational | IG9 Pattern-Interrupt | "you post Reels at the worst time" | shares | 12:00 PM |
| Tue | Carousel | Educational | IG5 Listicle | "7 portfolio mistakes" | saves | 11:30 AM |
| Wed | Story set | Engagement | poll + question | "which layout wins?" | comments | 7:00 PM |
| Thu | Carousel | Story | IG6 Before/After | "my first $0 to first $4k" | follows | 11:00 AM |
| Fri | Single image | Engagement | IG3 Relatable | "opening Canva for one graphic" | comments | 1:00 PM |
| Sat | Reel | Educational | IG10 How-I Teardown | "how I edit a Reel in 20 min" | saves | 10:00 AM |
| Sun | Story set | Promotion | reshare + link | "course doors open" | follows | 6:00 PM |
(The skill fills real angles from the theme. Stories run daily underneath the feed posts.)
Weekly saves goal
- Set a concrete saves + shares target for the week (the primary lever). Default heuristic: at least 3 of the week's feed posts are save-bait formats (IG1, IG5, IG6, IG8, IG10) and at least 2 are send-bait (IG2, IG7, IG9).
- Track saves and shares as the headline metric, not likes.
Daily story cadence
- 2-4 story frames/day: behind-the-scenes, a poll or question sticker, and at least one reshare of a recent feed post (a send-equivalent signal that pushes the post to followers who missed it).
- Stories deepen the follower relationship; they do not chase non-follower reach.
Weekly balance check
- Format mix: at least 2 Reels (reach), at least 2 carousels (saves), stories daily
- At least 3 save-bait posts and 2 send-bait posts
- At least 1 real first-person story post (build trust, earn follows)
- No pillar over 50% of the week's feed posts
- No formula repeated more than twice in the week
- Promotion pillar 1-2 posts max
- Goal mix spread across saves, shares, comments, follows
Goal mix (balance the week)
Every formula earns a primary signal. A week that is all save-bait or all relatable reads as engineered. Spread the goals:
| Goal | Formulas | Weekly target |
|---|---|---|
| Saves | IG1, IG5, IG6, IG8, IG10 | at least 3 (the headline lever) |
| Shares | IG2, IG7, IG9 | at least 2 |
| Comments | IG3, IG4 | at least 1 |
| Follows | IG4, IG6, IG8 | at least 1 |
Rules
- Consistency beats frequency. 4-5 quality feed posts/week with daily stories beats a daily dump of filler. Do not pad to hit a count.
- Reels for reach, carousels for saves, stories for the relationship. Use the right surface for the job.
- Reels can run more often than carousels without fatigue, because each reaches a fresh non-follower audience.
- Best windows: weekdays 11 AM-1 PM and 7-9 PM local, plus Sunday evening. Check the user's own insights when available.
- Promotion pillar max 1-2 posts/week. Overuse buries reach.
- One formula per slot, varied across the week. Do not stack three IG5 carousels.
Formula -> pillar mapping
| Pillar | Preferred formulas |
|---|---|
| Educational | IG5 Listicle, IG8 Framework, IG10 How-I Reel, IG1 Number-First |
| Story | IG4 Confession, IG6 Before/After |
| Engagement | IG3 Relatable, IG9 Pattern-Interrupt Reel, story stickers |
| Promotion | IG6 (results that imply the product), IG1 (your own data) |
Steps
- Gather inputs. Ask for theme, audience, pillar preferences if not provided.
- Validate the pillar mix sums to 100%; warn if any pillar is over 50%.
- For each day, pick: format (Reel/carousel/image/story), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal.
- Set the weekly saves + shares goal and the daily story cadence.
- Run the weekly balance check and the goal-mix check; flag anything missing.
- Return as markdown, plus optional JSON for import.
Example
See references/example-week.md for a filled-in 7-day plan.
Files
SKILL.md- this filereferences/example-week.md- worked 7-day planreferences/pillars-framework.md- the Instagram pillar discipline explained
Related skills
ig-caption-writer- draft each single-image caption from the planig-carousel-planner- draft each carousel from the planig-hashtag-strategist- rotate sized hashtag sets across the weekig-hook-extractor- study competitors' posts while planning
FAQ
What does the ig-content-planner skill do?
Generate a weekly Instagram content plan from a theme, audience, and content pillars. Produces a per-day mix of Reels, carousels, single images, and stories, each with a hook formula, angle, posting time, and primary goal, plus a weekly saves-and-shares goal (the 2026 lever), a story cadence, and a balance check across saves, shares, comments, and follows. Use to plan a week instead of ad-hoc posting. Not for drafting one caption (use ig-caption-writer) or one carousel (use ig-carousel-planner).
How do I install ig-content-planner?
Run npx skills add https://github.com/sergebulaev/instagram-skills --skill ig-content-planner in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ig-content-planner/ (personal) or .claude/skills/ig-content-planner/ (project).
Which AI agents can use ig-content-planner?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is ig-content-planner safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains ig-content-planner?
It is published by sergebulaev in sergebulaev/instagram-skills. It has 49 recorded installs.
More from sergebulaev/instagram-skills
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sergebulaev/instagram-skills
Plan, draft, audit, and publish content for Instagram. Use when the user wants to write a caption with a first-125-char hook, plan a slide-by-slide carousel, reverse-engineer the hook from a viral Reel or carousel, size hashtags the 2026 way, remove AI tells from a caption, or plan a week of Reels and carousels. Instagram requires media on every post, so the skills write the caption and the user supplies the image or video; posts publish via the Publora API draft, upload, schedule flow.
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ig-humanizer
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Remove the AI tells readers react to in an Instagram caption or carousel slide: 2026 vocabulary by density, reveal bridges, staccato stacks, stacked triads, performed sincerity, emoji storms; caps em dashes. Includes --mode audit (first-125 hook, length, hashtags, emoji, CTA, media) and --mode profile. Not for beating AI detectors (no edit reliably does). Not for writing from scratch (use ig-caption-writer or ig-carousel-planner). Keywords: humanize, de-AI caption, audit before posting.
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sergebulaev/instagram-skills
Reverse-engineer the hook from a viral Instagram Reel or carousel, given a URL or a pasted caption. Identifies which of the 10 canonical 2026 formulas it uses (number-first, contrarian, relatable, confession, listicle, before/after, myth-buster, framework, pattern-interrupt Reel, how-I Reel), explains why it worked, names the primary goal, and returns a blank template mapped to your topic. Use to learn from a post you admire. Not for writing your own (use ig-caption-writer or ig-carousel-planner).
ig-caption-writer
sergebulaev/instagram-skills
Open the skill to read its SKILL.md instructions.
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