seo-content-marketing-claude-code-skill-suite

Q: How do I install seo-content-marketing-claude-code-skill-suite?

Run npx skills add https://github.com/reason-machines/marketing-skills --skill seo-content-marketing-claude-code-skill-suite in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/seo-content-marketing-claude-code-skill-suite/ (personal) or .claude/skills/seo-content-marketing-claude-code-skill-suite/ (project).

by reason-machinesMarketing & SEO

SEO & content marketing command suite for keyword research, content audits, SERP analysis, technical SEO and content strategy automation

Installs: 947
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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/reason-machines/marketing-skills --skill seo-content-marketing-claude-code-skill-suite

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads seo-content-marketing-claude-code-skill-suite automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

📈 SEO & Content Marketing Skills Suite

Skill by ara.so — Marketing Skills collection.

This skill suite extends Claude Code with 10 specialized SEO and content marketing commands and 5 multi-step workflows for comprehensive search optimization and content strategy. Built on the anthropics/claude-code framework, it provides structured, actionable SEO analysis with visual progress tracking and prioritized recommendations.

What This Project Does

The SEO & Content Marketing Skills Suite automates:

Keyword research with clustering, intent mapping and opportunity scoring
Content audits detecting duplication, cannibalization and quality gaps
Technical SEO analysis (crawl budget, Core Web Vitals, schema, indexability)
Competitor analysis for backlink gaps, topic gaps and SERP features
Content optimization with AI-generated briefs, outlines and NLP term extraction
Rank tracking with volatility alerts and CTR optimization
Link prospecting filtered by authority metrics
Local SEO audits for NAP consistency and GBP optimization

All commands return structured output with progress bars, findings tables, action checklists and next-step suggestions.

Installation

Clone the Skill Suite

# Navigate to Claude Code skills directory
cd ~/.claude/skills/

# Clone this repository
git clone https://github.com/PrefectFlourish22/r18-anthropics-claude-code-seo.git seo-content-marketing/

# Or manually copy
cp -r /path/to/r18-anthropics-claude-code-seo ~/.claude/skills/seo-content-marketing/

Register with Claude Code

In a Claude Code session:

/read ~/.claude/skills/seo-content-marketing/SKILL.md

Or add to your ~/.claude/config.yml:

skills:
  - path: ~/.claude/skills/seo-content-marketing
    enabled: true

Core Commands

1. Keyword Research

Deep keyword clustering with intent mapping and opportunity scoring.

/keyword-research "saas marketing automation"

Options:

/keyword-research <seed_keyword> \
  --volume-min 100 \
  --difficulty-max 60 \
  --output json

Output Structure:

┌─────────────────────────┬────────┬────────┬──────────┬─────────┐
│ Keyword                 │ Volume │ Diff   │ Intent   │ Opportunity │
├─────────────────────────┼────────┼────────┼──────────┼─────────┤
│ marketing automation    │ 12 100 │   58   │ Info     │   8.2   │
│ email automation tools  │  4 800 │   42   │ Comm     │   9.1   │
│ best crm for startups   │  2 900 │   51   │ Comm     │   7.8   │
└─────────────────────────┴────────┴────────┴──────────┴─────────┘

2. Content Audit

Full-site content quality scoring with duplication and cannibalization detection.

/content-audit https://example.com --scope full

Flags:

--scope full|sample — crawl entire site or sample 100 pages
--output md|json|csv — export format
--check-duplicates — include content similarity matrix

Example Output:

Content Quality Distribution:
  🟢 Excellent (80-100): 23 pages (15%)
  🟡 Good (60-79):       67 pages (44%)
  🟠 Fair (40-59):       48 pages (32%)
  🔴 Poor (0-39):        14 pages (9%)

Cannibalization Issues:
  "seo tools" — 4 pages competing (consolidate recommended)
  "link building" — 3 pages competing

3. Technical SEO Audit

Comprehensive technical SEO check covering crawlability, indexability, Core Web Vitals and schema.

/technical-seo https://example.com

Configuration:

Create .seo-config.json in project root:

{
  "crawl_depth": 5,
  "user_agent": "SEO-Audit-Bot/1.0",
  "check_vitals": true,
  "lighthouse_categories": ["performance", "seo", "accessibility"],
  "schema_validation": true
}

Output:

Technical SEO Score: 78/100

Critical Issues (🔴):
  - 47 pages blocked by robots.txt
  - 12 pages with 4xx status
  - Missing XML sitemap

Warnings (🟠):
  - 203 pages missing meta descriptions
  - 89 pages with slow LCP (>2.5s)

Passed (🟢):
  - HTTPS enabled
  - Mobile-friendly
  - Structured data present

4. Competitor Gap Analysis

Identify backlink gaps, topic gaps and featured snippet opportunities.

/competitor-gap \
  --target https://yoursite.com \
  --competitors https://competitor1.com,https://competitor2.com

Example Usage:

/competitor-gap \
  --target $YOUR_DOMAIN \
  --competitors $COMPETITOR_DOMAINS \
  --backlink-min-dr 40 \
  --output md

Output:

Backlink Gap Analysis:
  Competitor 1 has 847 linking domains you don't
  Top opportunities:
    - industry-blog.com (DR: 72, relevant: yes)
    - tech-news-site.com (DR: 68, relevant: yes)

Topic Gap:
  Missing content on:
    - "automation workflow examples" (competitor ranks #3, vol: 1.2k)
    - "crm integration guide" (competitor ranks #5, vol: 890)

5. Content Brief Generation

AI-generated SEO content brief with outline, NLP terms and word count targets.

/content-brief "best project management tools for remote teams"

Output Structure:

# Content Brief: Best Project Management Tools for Remote Teams

Target Keyword: best project management tools for remote teams
Search Volume: 3,200/mo
Keyword Difficulty: 54
Intent: Commercial Investigation

## Recommended Word Count
2,800-3,200 words (competitor avg: 2,950)

## Outline
1. Introduction (200 words)
2. Top 10 Project Management Tools (1,800 words)
   - Tool comparison table
   - Feature breakdown
3. Selection Criteria (400 words)
4. Implementation Tips (300 words)
5. FAQ (300 words)

## NLP Terms to Include
- asynchronous collaboration
- task dependencies
- gantt charts
- time tracking
- integrations
- mobile app
- free tier

## Competitors to Beat
1. monday.com/blog/... (3,100 words, DA: 82)
2. asana.com/resources/... (2,600 words, DA: 88)

6. SERP Monitoring

Daily rank tracking with volatility alerts and CTR optimization.

/serp-monitor \
  --keywords keywords.csv \
  --location "United States" \
  --device desktop

keywords.csv format:

keyword,target_url
"saas analytics",https://example.com/analytics
"product metrics",https://example.com/metrics

Environment Variables:

export SERP_API_KEY=your_serp_api_key
export SERP_CHECK_FREQUENCY=daily
export SERP_ALERT_THRESHOLD=5  # positions

7. Link Prospecting

Quality backlink prospect discovery with authority filters.

/link-prospecting \
  --topic "content marketing" \
  --min-dr 30 \
  --max-results 50 \
  --export prospects.csv

Output:

50 Link Prospects Found

Top Prospects:
┌────────────────────────┬─────┬─────┬──────────────┐
│ Domain                 │ DR  │ Rel │ Contact      │
├────────────────────────┼─────┼─────┼──────────────┤
│ marketing-blog.com     │  68 │ High│ editor@...   │
│ industry-news.com      │  72 │ Med │ submissions@...│
│ podcast-host.com       │  54 │ High│ guest@...    │
└────────────────────────┴─────┴─────┴──────────────┘

Outreach template saved to: outreach-template.md

8. Page Speed SEO Analysis

Render-blocking resource detection with ranking impact mapping.

/page-speed-seo https://example.com/page

Output:

Performance Score: 67/100
SEO Impact: Medium (🟠)

Core Web Vitals:
  LCP: 3.2s (🟠 Needs Improvement)
  FID: 85ms (🟢 Good)
  CLS: 0.08 (🟢 Good)

Ranking Impact Analysis:
  - Slow LCP may reduce mobile rankings by ~5-10 positions
  - Above-fold content delayed by 1.2s

Fixes (prioritized):
  1. Defer non-critical CSS (impact: -1.1s LCP)
  2. Optimize hero image (impact: -0.7s LCP)
  3. Remove unused JavaScript (impact: -0.3s LCP)

9. Local SEO Audit

NAP consistency check, Google Business Profile optimization and citation audit.

/local-seo \
  --business-name "Acme Coffee Shop" \
  --location "San Francisco, CA"

Configuration in .seo-config.json:

{
  "local_seo": {
    "business_name": "Acme Coffee Shop",
    "address": "123 Main St, San Francisco, CA 94102",
    "phone": "+1-415-555-0123",
    "citation_sources": [
      "yelp.com",
      "yellowpages.com",
      "foursquare.com"
    ]
  }
}

10. Content Calendar Generation

Data-driven editorial calendar from search demand and seasonality.

/content-calendar \
  --topics topics.txt \
  --months 3 \
  --output calendar.csv

topics.txt:

email marketing
social media strategy
seo best practices
content creation

Output (calendar.csv):

week,topic,keyword,volume,trend,priority
2026-W20,"Email Marketing Automation","email automation tools",4800,rising,high
2026-W21,"Social Media Calendar","social media content calendar",2100,stable,medium
2026-W22,"SEO for Beginners","seo basics tutorial",3400,rising,high

Multi-Step Workflows

Full SEO Sprint

12-step comprehensive SEO process:

/workflows:full-seo-sprint https://example.com --scope full

Steps:

Technical audit
Content audit
Keyword research
Competitor analysis
Content gap identification
Link profile analysis
On-page optimization recommendations
Content brief generation
Internal linking suggestions
Schema markup recommendations
Priority action plan
Implementation roadmap

Launch SEO

Pre-launch SEO validation:

/workflows:launch-seo https://staging.example.com

Checklist:

✓ Canonical tags configured
✓ Hreflang tags (if multi-language)
✓ XML sitemap generated and submitted
✓ Robots.txt configured
✓ 404 page created
✓ Redirects mapped
✓ Google Search Console verified
✓ Google Analytics installed
✓ Core Web Vitals passing
✓ Mobile-friendly test passed

Content Refresh

Identify and refresh underperforming content:

/workflows:content-refresh --min-rank 11 --max-rank 30

Process:

Find pages ranking positions 11-30
Analyze SERP competition
Identify content gaps
Generate refresh brief
Create optimization checklist
Schedule re-publication

Authority Building

End-to-end link building campaign:

/workflows:authority-building \
  --topic "saas analytics" \
  --duration 90days \
  --target-links 20

Stages:

Link prospect research
Contact discovery
Outreach template generation
Personalization guide
Follow-up sequence
Tracking spreadsheet creation
Progress monitoring

AI Content Pipeline

Keyword → brief → draft → optimize → publish:

/workflows:ai-content-pipeline \
  --keywords keywords.csv \
  --auto-draft true \
  --review-required true

Environment Variables:

export OPENAI_API_KEY=your_openai_key
export CONTENT_OUTPUT_DIR=./content/drafts
export REVIEW_WEBHOOK_URL=https://your-cms.com/review

Common Patterns

Batch Keyword Research

# Process multiple seed keywords
cat seeds.txt | while read keyword; do
  /keyword-research "$keyword" --output json >> results.jsonl
done

Scheduled SERP Monitoring

# Add to crontab for daily checks
0 9 * * * cd /path/to/project && /claude-code /serp-monitor --keywords keywords.csv --alert-email $ALERT_EMAIL

Content Audit with Export

# Full audit with CSV export for spreadsheet analysis
/content-audit https://example.com \
  --scope full \
  --output csv \
  --export-path ./audit-results.csv

Competitor Tracking Loop

# Monitor competitor changes weekly
/competitor-gap \
  --target $YOUR_DOMAIN \
  --competitors $COMPETITORS \
  --diff-since 7d \
  --notify slack

Configuration Reference

Global Config (`~/.claude/skills/seo-content-marketing/config.yml`)

seo_tools:
  serp_api: serpapi  # serpapi, brightdata, custom
  backlink_api: ahrefs  # ahrefs, semrush, moz
  lighthouse_api: pagespeed_insights

defaults:
  crawl_delay: 1.0  # seconds
  max_concurrent: 5
  user_agent: "SEO-Audit-Bot/1.0 (+https://example.com/bot)"
  respect_robots_txt: true

output:
  default_format: md  # md, json, csv
  progress_bars: true
  color: true

notifications:
  slack_webhook: ${SLACK_WEBHOOK_URL}
  email_alerts: ${ALERT_EMAIL}
  alert_on: [critical, warnings]

Project Config (`.seo-config.json`)

{
  "target_domain": "https://example.com",
  "competitors": [
    "https://competitor1.com",
    "https://competitor2.com"
  ],
  "keyword_targets": {
    "primary": ["saas analytics", "product metrics"],
    "secondary": ["user tracking", "dashboard software"]
  },
  "technical_seo": {
    "crawl_depth": 5,
    "check_vitals": true,
    "lighthouse_threshold": 80
  },
  "content_audit": {
    "min_word_count": 800,
    "check_duplicates": true,
    "quality_threshold": 60
  }
}

Troubleshooting

"API rate limit exceeded"

Most SERP/backlink APIs have rate limits. Configure delays:

# config.yml
seo_tools:
  rate_limit_delay: 2.0  # seconds between requests

Or use environment variable:

export SEO_API_DELAY=2.0

"Crawl blocked by robots.txt"

Check your user agent configuration:

defaults:
  respect_robots_txt: false  # Use carefully, only for owned sites

Or verify robots.txt allows your bot:

User-agent: SEO-Audit-Bot
Allow: /

"Lighthouse timeout"

Increase timeout for slow pages:

{
  "technical_seo": {
    "lighthouse_timeout": 60000
  }
}

"Missing API credentials"

Set required environment variables:

export SERP_API_KEY=your_key
export AHREFS_API_KEY=your_key
export OPENAI_API_KEY=your_key

Check which APIs are needed:

/check-config --show-required-keys

"Content audit incomplete"

Large sites may timeout. Use sampling:

/content-audit https://example.com --scope sample --max-pages 100

Or increase crawl timeout:

{
  "content_audit": {
    "timeout": 300,
    "max_pages": 1000
  }
}

Code Examples

Custom Keyword Filter Script

# filter_keywords.py
import json
import sys

min_volume = int(sys.argv[1])
max_difficulty = int(sys.argv[2])

for line in sys.stdin:
    kw = json.loads(line)
    if kw['volume'] >= min_volume and kw['difficulty'] <= max_difficulty:
        print(json.dumps(kw))

Usage:

/keyword-research "saas tools" --output jsonl | python filter_keywords.py 500 50

Automated Content Brief Generation

#!/bin/bash
# generate_briefs.sh

KEYWORDS_FILE=$1

while IFS= read -r keyword; do
  echo "Generating brief for: $keyword"
  /content-brief "$keyword" --output md > "briefs/${keyword// /_}.md"
  sleep 2
done < "$KEYWORDS_FILE"

Integration with CI/CD

# .github/workflows/seo-check.yml
name: SEO Check
on:
  pull_request:
    paths:
      - 'content/**'

jobs:
  seo-audit:
    runs-on: ubuntu-latest
    steps:
      - uses: actions/checkout@v3
      - name: Run SEO Audit
        env:
          SERP_API_KEY: ${{ secrets.SERP_API_KEY }}
        run: |
          /technical-seo https://preview.example.com \
            --output json > seo-report.json
      - name: Comment PR
        uses: actions/github-script@v6
        with:
          script: |
            const report = require('./seo-report.json');
            github.rest.issues.createComment({
              issue_number: context.issue.number,
              body: `SEO Score: ${report.score}/100`
            });

API Reference

Command-Line Interface

All commands follow this pattern:

/<command> <target> [options]

Global Options:

--output <format> — md, json, csv, jsonl
--export-path <path> — save results to file
--config <path> — use custom config file
--verbose — detailed logging
--quiet — minimal output
--no-progress — disable progress bars

Programmatic Usage

If extending with custom scripts:

// node example
const { runCommand } = require('@claude-skills/seo-marketing');

const results = await runCommand('keyword-research', {
  seed: 'content marketing',
  volumeMin: 1000,
  difficultyMax: 50
});

console.log(results.keywords);

# python example
from claude_skills.seo_marketing import SEOAudit

audit = SEOAudit(
    target='https://example.com',
    config_path='.seo-config.json'
)

results = audit.run_technical_audit()
print(results.critical_issues)

Best Practices

Always set realistic crawl delays to avoid overwhelming target servers
Use environment variables for API keys, never commit them
Start with sample audits on large sites before running full crawls
Export results to CSV/JSON for further analysis in spreadsheets
Schedule SERP monitoring via cron for consistent tracking
Combine commands in workflows for comprehensive analysis
Review generated briefs before content creation — AI is a starting point
Track changes over time by keeping historical exports

Additional Resources

Project Repository: https://github.com/PrefectFlourish22/r18-anthropics-claude-code-seo
Claude Code Documentation: https://github.com/anthropics/claude-code
SEO Best Practices: https://developers.google.com/search/docs
Core Web Vitals Guide: https://web.dev/vitals/

License: MIT
Maintained by: PrefectFlourish22
Based on: anthropics/claude-code

FAQ

What does the seo-content-marketing-claude-code-skill-suite skill do?

SEO & content marketing command suite for keyword research, content audits, SERP analysis, technical SEO and content strategy automation

How do I install seo-content-marketing-claude-code-skill-suite?

Run npx skills add https://github.com/reason-machines/marketing-skills --skill seo-content-marketing-claude-code-skill-suite in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/seo-content-marketing-claude-code-skill-suite/ (personal) or .claude/skills/seo-content-marketing-claude-code-skill-suite/ (project).

Which AI agents can use seo-content-marketing-claude-code-skill-suite?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is seo-content-marketing-claude-code-skill-suite safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains seo-content-marketing-claude-code-skill-suite?

It is published by reason-machines in reason-machines/marketing-skills. It has 947 recorded installs.

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seo-content-marketing-claude-code-skill-suite

Install

Install

Describe the task

Review the result

SKILL.md

📈 SEO & Content Marketing Skills Suite

What This Project Does

Installation

Clone the Skill Suite

Register with Claude Code

Core Commands

1. Keyword Research

2. Content Audit

3. Technical SEO Audit

4. Competitor Gap Analysis

5. Content Brief Generation

6. SERP Monitoring

7. Link Prospecting

8. Page Speed SEO Analysis

9. Local SEO Audit

10. Content Calendar Generation

Multi-Step Workflows

Full SEO Sprint

Launch SEO

Content Refresh

Authority Building

AI Content Pipeline

Common Patterns

Batch Keyword Research

Scheduled SERP Monitoring

Content Audit with Export

Competitor Tracking Loop

Configuration Reference

Global Config (~/.claude/skills/seo-content-marketing/config.yml)

Project Config (.seo-config.json)

Troubleshooting

"API rate limit exceeded"

"Crawl blocked by robots.txt"

"Lighthouse timeout"

"Missing API credentials"

"Content audit incomplete"

Code Examples

Custom Keyword Filter Script

Automated Content Brief Generation

Integration with CI/CD

API Reference

Command-Line Interface

Programmatic Usage

Best Practices

Additional Resources

FAQ

More from reason-machines/marketing-skills

Popular marketing & seo skills

Global Config (`~/.claude/skills/seo-content-marketing/config.yml`)

Project Config (`.seo-config.json`)