
agentkits-marketing-automation
Enterprise AI marketing automation toolkit with 18 agents, 93 commands, and 28 skills for campaign planning, content creation, SEO, CRO, and growth workflows
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/reason-machines/marketing-skills --skill agentkits-marketing-automation- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads agentkits-marketing-automation automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
AgentKits Marketing Automation
Skill by ara.so — Marketing Skills collection.
Enterprise-grade AI marketing automation for Claude Code, Cursor, GitHub Copilot, and any AI assistant supporting agents & skills. Production-ready marketing agents, skills, commands, and workflows built for SaaS founders, marketers, and growth teams.
What This Project Does
AgentKits Marketing is a comprehensive marketing automation toolkit containing:
- 18 Specialized Agents: Attraction specialist, lead qualifier, email wizard, conversion optimizer, SEO specialist, etc.
- 93 Slash Commands: Organized by category (campaign, content, SEO, CRO, growth)
- 28 Marketing Skills: Psychology frameworks, copywriting, programmatic SEO, pricing strategy, etc.
- Core Workflows: Campaign lifecycle, sales pipeline, CRM automation
It transforms your AI coding assistant into a marketing expert that can plan campaigns, generate content, optimize conversions, and execute growth strategies.
Installation
Method 1: npx (Recommended)
Install everything (agents, skills, commands):
npx @aitytech/agentkits-marketing install
Platform-specific installation:
# Claude Code
npx @aitytech/agentkits-marketing install --platform claude
# Cursor IDE
npx @aitytech/agentkits-marketing install --platform cursor
# Windsurf
npx @aitytech/agentkits-marketing install --platform windsurf
# Cline
npx @aitytech/agentkits-marketing install --platform cline
# GitHub Copilot
npx @aitytech/agentkits-marketing install --platform copilot
# All platforms
npx @aitytech/agentkits-marketing install --platform all
Method 2: Claude Code Plugin Marketplace
# Add marketplace
/plugin marketplace add aitytech/agentkits-marketing
# Install full suite
/plugin install agentkits-marketing@agentkits-marketing
# Or install components separately
/plugin install agentkits-marketing-skills@agentkits-marketing
/plugin install agentkits-marketing-agents@agentkits-marketing
/plugin install agentkits-marketing-commands@agentkits-marketing
Method 3: Clone and Use
git clone https://github.com/aitytech/agentkits-marketing.git
cd agentkits-marketing
claude
Method 4: Manual Installation
# Clone repository
git clone https://github.com/aitytech/agentkits-marketing.git
# Copy agents
cp agentkits-marketing/.claude/agents/*.md ~/.claude/agents/
# Copy commands
cp -r agentkits-marketing/.claude/commands/* ~/.claude/commands/
# Copy skills
cp -r agentkits-marketing/.claude/skills/* ~/.claude/skills/
# Copy workflows
cp -r agentkits-marketing/.claude/workflows/* ~/.claude/workflows/
CLI Commands
# Show help
npx @aitytech/agentkits-marketing --help
# List supported IDEs
npx @aitytech/agentkits-marketing list-ides
# List available modules
npx @aitytech/agentkits-marketing list-modules
# Update existing installation
npx @aitytech/agentkits-marketing update
Project Structure
agentkits-marketing/
├── .claude-plugin/
│ ├── plugin.json # Plugin metadata
│ └── marketplace.json # Marketplace catalog
├── .claude/
│ ├── agents/ # 18 marketing agents
│ ├── commands/ # 93 slash commands
│ ├── skills/ # 28 marketing skills
│ └── workflows/ # Core workflows
├── training/ # Interactive lessons (multilingual)
└── docs/ # Documentation
Key Commands by Category
Campaign Management
# Plan campaign
/campaign:plan "Q1 Product Launch"
# Create campaign brief
/campaign:brief "Feature announcement campaign"
# Analyze campaign performance
/campaign:analyze "campaign-data.csv"
# Generate OKRs
/campaign:okrs "Q1 marketing goals"
Content Creation
# Generate blog post
/content:blog "AI marketing automation" "target keyword"
# Create landing page
/content:landing "new feature" "target audience"
# Write email sequence
/content:email "product launch" "trial users"
# Good vs bad copy
/content:good "Blog post about SaaS pricing"
# Edit and polish
/content:editing "draft content here"
SEO Optimization
# Keyword research
/seo:keywords "ai marketing automation"
# Optimize content
/seo:optimize "content.md" "target keyword"
# SEO audit
/seo:audit "website-url.com"
# Programmatic SEO strategy
/seo:programmatic "SaaS alternatives pages"
# Schema markup
/seo:schema "product page"
Conversion Rate Optimization (CRO)
# Landing page optimization
/cro:page "homepage conversion audit"
# Form optimization
/cro:form "lead capture form"
# Popup/modal optimization
/cro:popup "exit intent design"
# Signup flow optimization
/cro:signup "registration flow"
# Onboarding optimization
/cro:onboarding "user activation flow"
# Paywall/upgrade optimization
/cro:paywall "freemium conversion"
# A/B test setup
/test:ab-setup "headline variations"
Growth Strategies
# Marketing ideas
/marketing:ideas "SaaS product description"
# Marketing psychology
/marketing:psychology "pricing objections"
# Launch strategy
/growth:launch "Product Hunt launch plan"
# Referral program
/growth:referral "viral loop design"
# Free tool strategy
/growth:free-tool "engineering as marketing"
# Pricing strategy
/pricing:strategy "tier structure and packaging"
Research & Competitive Analysis
# Market research
/research:market "SaaS productivity tools"
# Competitor deep dive
/competitor:deep "competitor-url.com"
# Alternatives page
/competitor:alternatives "your-product vs competitor"
Core Marketing Skills
Marketing Psychology (70+ Mental Models)
# Access psychology frameworks
/marketing:psychology "pricing objections"
# Example triggers:
# - Anchoring and price perception
# - Loss aversion in CTAs
# - Social proof implementation
# - Scarcity and urgency tactics
# - Authority building
Key frameworks included:
- Cognitive biases (anchoring, loss aversion, social proof)
- Persuasion principles (Cialdini's 6 principles)
- Decision-making heuristics
- Emotional triggers
- Objection handling
Marketing Ideas (140+ SaaS Strategies)
# Get strategic ideas
/marketing:ideas "B2B SaaS product for project management"
# Returns categorized strategies:
# - Content marketing
# - SEO tactics
# - Growth hacking
# - Partnerships
# - Community building
# - Product-led growth
Copywriting
# High-converting copy
/content:good "Feature description for AI chatbot"
# Copy editing
/content:editing "existing draft to polish"
Frameworks included:
- PAS (Problem-Agitate-Solution)
- AIDA (Attention-Interest-Desire-Action)
- FAB (Features-Advantages-Benefits)
- 4 Ps (Picture-Promise-Proof-Push)
Programmatic SEO
# Strategy planning
/seo:programmatic "alternatives pages for CRM tools"
# Template generation
# Creates scalable page templates for:
# - Alternatives pages
# - Comparison pages
# - Location-based pages
# - Category pages
Workflow:
- Identify template opportunity
- Define data sources
- Create page templates
- Set up automation
- Implement internal linking
Email Sequences
/content:email "trial onboarding sequence"
# Sequence types:
# - Welcome/onboarding
# - Trial nurture
# - Re-engagement
# - Upsell/cross-sell
# - Abandoned cart
# - Post-purchase
Working with Agents
Activate Specific Agents
# In your prompt or command context
"@attraction-specialist help me generate leads"
"@conversion-optimizer audit this landing page"
"@email-wizard create a welcome sequence"
"@seo-specialist optimize this blog post"
Core Agents and Their Roles
Attraction Specialist
- Lead generation strategies
- SEO optimization
- Landing page creation
- Top-of-funnel content
Lead Qualifier
- Lead scoring frameworks
- Segmentation strategies
- Qualification criteria
- Nurture path assignment
Email Wizard
- Email sequence creation
- Automation workflows
- Copy optimization
- A/B testing strategies
Conversion Optimizer
- Landing page CRO
- Form optimization
- A/B test design
- Funnel analysis
SEO Specialist
- Keyword research
- On-page optimization
- Technical SEO
- Content strategy
Sales Enabler
- Sales collateral creation
- Battlecards
- Case studies
- ROI calculators
Common Usage Patterns
Pattern 1: Full Campaign Launch
# 1. Research phase
/research:market "target market description"
/competitor:deep "main-competitor.com"
# 2. Strategy phase
/campaign:plan "Q2 Product Launch"
/marketing:ideas "product description"
# 3. Content creation
/content:landing "feature description" "target audience"
/content:email "launch announcement" "existing users"
/content:blog "feature deep dive" "primary keyword"
# 4. Optimization
/cro:page "landing page audit"
/seo:optimize "blog-post.md" "target keyword"
# 5. Testing
/test:ab-setup "headline variations"
Pattern 2: Landing Page Optimization
# 1. Initial audit
/cro:page "existing landing page URL or content"
# 2. Copy improvement
/content:good "value proposition for [product]"
# 3. Form optimization
/cro:form "lead capture form design"
# 4. SEO optimization
/seo:optimize "landing-page.html" "target keyword"
# 5. A/B test setup
/test:ab-setup "CTA variations"
Pattern 3: Content Marketing Workflow
# 1. Keyword research
/seo:keywords "topic area"
# 2. Content creation
/content:blog "topic" "primary keyword"
# 3. Optimization
/seo:optimize "draft.md" "keyword"
# 4. Schema markup
/seo:schema "article"
# 5. Internal linking strategy
# (Review output for linking opportunities)
Pattern 4: Email Automation Setup
# 1. Sequence planning
/content:email "trial onboarding" "free trial users"
# 2. Copy refinement
/content:editing "email draft"
# 3. A/B test variants
/test:ab-setup "subject line variations"
# 4. Review with agent
"@email-wizard review this email sequence for deliverability"
Configuration
Environment Variables
No API keys required for core functionality. If integrating with external services:
# Example for analytics integration
export ANALYTICS_API_KEY=your_key_here
export CRM_API_KEY=your_key_here
export EMAIL_SERVICE_KEY=your_key_here
Plugin Configuration
For Claude Code plugin users, configuration is in .claude-plugin/plugin.json:
{
"name": "agentkits-marketing",
"version": "1.0.0",
"description": "Enterprise AI marketing automation",
"components": {
"agents": ".claude/agents/**/*.md",
"commands": ".claude/commands/**/*.md",
"skills": ".claude/skills/**/*.md",
"workflows": ".claude/workflows/**/*.md"
}
}
Customizing Agents
Edit agent files directly to adjust behavior:
# Edit agent configuration
~/.claude/agents/attraction-specialist.md
Modify:
- System prompts
- Response templates
- Decision frameworks
- Output formats
Real-World Examples
Example 1: Product Launch Campaign
# Step 1: Market research
/research:market "AI-powered project management tools for remote teams"
# Step 2: Competitive analysis
/competitor:deep "asana.com"
/competitor:deep "monday.com"
# Step 3: Campaign planning
/campaign:plan "Q2 Product Launch - AI Assistant Feature"
# Step 4: Create landing page
/content:landing "AI assistant that automates project updates" "project managers at tech companies"
# Step 5: Email sequence
/content:email "AI feature launch announcement" "existing customers"
# Step 6: Blog content
/content:blog "How AI is transforming project management" "ai project management"
# Step 7: Optimize
/cro:page "[paste landing page content]"
/seo:optimize "blog-draft.md" "ai project management"
# Step 8: Set up tests
/test:ab-setup "Headline: 'AI-Powered Updates' vs 'Never Write Status Reports Again'"
Example 2: Conversion Rate Optimization Audit
# Homepage audit
/cro:page "
[Paste homepage HTML or describe current layout]
Product: SaaS analytics platform
Audience: Marketing managers
Goal: Free trial signups
"
# Signup flow optimization
/cro:signup "
Current flow:
1. Email input
2. Password creation
3. Company details (10 fields)
4. Team invitation
5. Billing info
Problem: 80% drop-off at step 3
"
# Form optimization
/cro:form "
Lead capture form fields:
- First name
- Last name
- Email
- Phone
- Company
- Company size
- Role
- Budget
Goal: Increase submissions
"
# A/B test design
/test:ab-setup "
Element: CTA button
Variant A: 'Start Free Trial'
Variant B: 'Get Started Free'
Variant C: 'Try It Free'
Goal: Click-through rate
"
Example 3: SEO Content Strategy
# Keyword research
/seo:keywords "marketing automation for small businesses"
# Create pillar content
/content:blog "Complete guide to marketing automation" "marketing automation"
# Optimize
/seo:optimize "pillar-content.md" "marketing automation"
# Programmatic SEO for alternatives
/seo:programmatic "alternatives pages for marketing automation tools"
# Schema markup
/seo:schema "article"
# Create supporting content cluster
/content:blog "Email automation best practices" "email automation"
/content:blog "CRM automation workflows" "crm automation"
/content:blog "Social media automation tools" "social media automation"
Example 4: Growth Strategy Brainstorm
# Get strategic ideas
/marketing:ideas "
Product: AI writing assistant for content marketers
Stage: Series A, $2M ARR
Team: 15 people
Goal: 10x ARR in 18 months
"
# Psychological frameworks
/marketing:psychology "
Objection: 'AI writing sounds robotic'
Context: B2B content marketers
Goal: Address quality concerns
"
# Launch strategy
/growth:launch "
Launching: Chrome extension version
Audience: Existing users + new prospects
Timeline: 4 weeks
"
# Referral program
/growth:referral "
Product: Monthly subscription ($49/mo)
Users: 5,000 active
Goal: Viral coefficient > 1
"
# Free tool strategy
/growth:free-tool "
Expertise: AI content optimization
Audience: Content marketers, SEO specialists
Goal: Lead generation
"
Advanced Workflows
Multi-Agent Collaboration
# Campaign review workflow using multiple agents
"""
1. @attraction-specialist - Generate landing page
2. @copywriter - Refine messaging
3. @conversion-optimizer - CRO audit
4. @seo-specialist - SEO optimization
5. @brand-voice-guardian - Brand consistency check
"""
# Example orchestration
"@attraction-specialist create landing page for [product]"
# Review output
"@copywriter improve the value proposition section"
# Review output
"@conversion-optimizer audit for conversion issues"
# Review output
"@seo-specialist optimize for keyword [keyword]"
# Review output
"@brand-voice-guardian ensure this matches our brand voice"
Campaign Workflow Automation
# Use primary workflow
# File: .claude/workflows/primary-workflow.md
# Workflow stages:
# 1. Research & Strategy
/research:market "target market"
/campaign:plan "campaign name"
# 2. Content Creation
/content:landing "product" "audience"
/content:email "message" "segment"
# 3. Optimization
/cro:page "landing page"
/seo:optimize "content" "keyword"
# 4. Launch & Monitor
/campaign:okrs "campaign goals"
/test:ab-setup "test variations"
Troubleshooting
Commands Not Working
# Verify installation
npx @aitytech/agentkits-marketing list-modules
# Reinstall
npx @aitytech/agentkits-marketing update
# Check platform-specific paths
# Claude Code: ~/.claude/
# Cursor: ~/.cursor/
# Windsurf: ~/.windsurf/
Agents Not Responding
# Ensure agents are properly installed
ls ~/.claude/agents/
# Activate explicitly with @mention
"@attraction-specialist help with lead generation"
# Check agent file syntax (should be valid Markdown)
Skills Not Available
# Verify skills directory
ls ~/.claude/skills/
# Reinstall skills only
/plugin install agentkits-marketing-skills@agentkits-marketing
# Or via npx
npx @aitytech/agentkits-marketing install --components skills
Plugin Marketplace Issues
# Remove and re-add marketplace
/plugin marketplace remove aitytech/agentkits-marketing
/plugin marketplace add aitytech/agentkits-marketing
# Restart Claude Code
# Then reinstall
/plugin install agentkits-marketing@agentkits-marketing
Output Quality Issues
Problem: Generic or low-quality responses
Solutions:
- Provide more context in prompts
- Use specific commands instead of general requests
- Activate relevant agents explicitly
- Reference specific skills or frameworks
- Provide examples of desired output
Example:
# Instead of:
"Write a landing page"
# Use:
/content:landing "
Product: AI email assistant
Audience: Busy executives
Key benefit: Save 10 hours/week on email
Objections: Privacy concerns, learning curve
CTA: Start 14-day trial
"
Performance Optimization
For large campaigns:
- Break into smaller tasks
- Use specific commands for each phase
- Save intermediate outputs
- Chain commands sequentially
For faster responses:
- Use targeted skills instead of general agents
- Provide structured input formats
- Reference previous outputs by context
Best Practices
-
Start with Research: Always begin campaigns with
/research:marketand/competitor:deep -
Layer Skills: Combine multiple skills for comprehensive output (e.g., copywriting + psychology + CRO)
-
Iterate with Agents: Use reviewer agents (@brand-voice-guardian, @conversion-optimizer) to refine output
-
Document Context: Save campaign briefs, audience profiles, and brand guidelines for consistent results
-
Test Everything: Use
/test:ab-setupfor any significant changes -
Follow Workflows: Use built-in workflows for complex multi-step processes
-
Customize Agents: Edit agent files to match your brand voice and standards
-
Version Control: Track changes to marketing content in Git for rollback capability
Integration Examples
With CRM Systems
# Example: Export campaign data
# After using /campaign:plan, export to your CRM
import os
import requests
CRM_API_KEY = os.getenv('CRM_API_KEY')
def create_campaign_in_crm(campaign_data):
"""Push campaign plan to CRM"""
headers = {'Authorization': f'Bearer {CRM_API_KEY}'}
response = requests.post(
'https://your-crm.com/api/campaigns',
json=campaign_data,
headers=headers
)
return response.json()
With Email Service Providers
# Example: Push email sequence to ESP
import os
from sendgrid import SendGridAPIClient
from sendgrid.helpers.mail import Mail
SENDGRID_API_KEY = os.getenv('SENDGRID_API_KEY')
def create_email_sequence(emails):
"""Upload email sequence to SendGrid"""
sg = SendGridAPIClient(SENDGRID_API_KEY)
for email in emails:
message = Mail(
from_email='marketing@yourcompany.com',
to_emails=email['segment'],
subject=email['subject'],
html_content=email['body']
)
response = sg.send(message)
With Analytics Platforms
# Example: Track campaign performance
import os
import requests
ANALYTICS_API_KEY = os.getenv('ANALYTICS_API_KEY')
def track_campaign_metrics(campaign_id, metrics):
"""Send campaign metrics to analytics platform"""
headers = {'Authorization': f'Bearer {ANALYTICS_API_KEY}'}
response = requests.post(
f'https://analytics.com/api/campaigns/{campaign_id}/metrics',
json=metrics,
headers=headers
)
return response.json()
Resources
- Documentation: https://www.agentkits.net/docs
- Website: https://www.agentkits.net/marketing
- Repository: https://github.com/aitytech/agentkits-marketing
- Issues: https://github.com/aitytech/agentkits-marketing/issues
- Training: 23 interactive lessons in 11 languages (see
/trainingdirectory)
License
MIT License - See repository for full details
FAQ
What does the agentkits-marketing-automation skill do?
Enterprise AI marketing automation toolkit with 18 agents, 93 commands, and 28 skills for campaign planning, content creation, SEO, CRO, and growth workflows
How do I install agentkits-marketing-automation?
Run npx skills add https://github.com/reason-machines/marketing-skills --skill agentkits-marketing-automation in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/agentkits-marketing-automation/ (personal) or .claude/skills/agentkits-marketing-automation/ (project).
Which AI agents can use agentkits-marketing-automation?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is agentkits-marketing-automation safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains agentkits-marketing-automation?
It is published by reason-machines in reason-machines/marketing-skills. It has 1,045 recorded installs.
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