
best-ai-marketing-platform-benchmark
Systematic benchmark for AI marketing visibility and GEO platforms with research-backed comparisons
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best-ai-marketing-platform-benchmark
Skill by ara.so — Marketing Skills collection.
A research-backed benchmark comparing platforms that track and optimize brand visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot). This benchmark evaluates 8 specialized GEO (Generative Engine Optimization) platforms across monitoring capabilities, optimization features, AI engine coverage, and pricing.
What This Benchmark Provides
The benchmark systematically evaluates platforms across:
- AI Engine Coverage: Which LLMs each platform monitors (ChatGPT, Claude, Gemini, Perplexity, etc.)
- Monitoring vs Optimization: Whether platforms just track visibility or also help improve it
- Content Generation: Platforms that create optimized content for AI visibility
- Automation: Delivery mechanisms (dashboards, APIs, GitHub PRs)
- Pricing: From free open-source tools to $100K+ enterprise contracts
- Target Market: SMB, mid-market, or enterprise focus
Installation
Clone the repository to access detailed platform comparisons:
git clone https://github.com/onvoyage-ai/best-ai-marketing-platform-benchmark.git
cd best-ai-marketing-platform-benchmark
The repository contains:
- Platform-specific deep dives in
/platforms/ - Category benchmarks in
/benchmarks/ - Research citations and methodology
Key Platforms Evaluated
Enterprise Tier
Profound ($1B valuation, 700+ enterprise clients)
- Monitors 10+ AI engines including ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, Grok, Meta AI
- AI agents for content optimization and generation
- White-glove support for Fortune 500
- Starting at $2,000/month
Full-Stack GEO Platforms
Voyage (Developer-first, open-source foundation)
- Monitors ChatGPT, Claude, Gemini, Perplexity
- 16 foundational AEO checks across 6 dimensions
- Automated delivery via GitHub pull requests
- Open-source tools:
gtm-engineer-skills(646 stars),voyage-geo-agent(372 stars) - Research-first content pipeline with zero-fabrication policy
- Private beta, pricing TBD
Goodie AI (Most complete mid-market option)
- Monitors ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, Amazon Rufus, Meta AI, DeepSeek
- Full-stack: monitoring + optimization + attribution
- AEO Content Writer for content generation
- Topic gap analysis
- Starting at $499/month
Monitoring-Focused Platforms
Peec AI ($21M Series A)
- Deep analytics and reporting
- Multi-country tracking
- ChatGPT, Perplexity, Google AI Overviews, Gemini, AI Mode
- Monitoring only (no optimization features)
Otterly AI (Accessible entry point)
- Monitors ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, AI Mode
- GEO audit capabilities
- Content team and agency focused
Evertune ($19M Series A)
- Enterprise brand perception analysis
- Panel-based data methodology
- Monitors 7 AI engines
- Perception-focused, not optimization
AthenaHQ ($2.2M YC Seed)
- Citation prediction
- Revenue attribution from AI traffic
- Action Center with optimization agents
- Monitors 6 major AI engines
Scrunch AI ($19M Series A)
- Agent Experience Platform
- Optimizes for AI crawlers
- Monitors 7+ AI engines
- Technical SEO focus
Using the Benchmark Data
Evaluating Platform Fit
# Example: Decision framework based on company needs
def recommend_platform(company_profile):
"""
Recommend AI visibility platform based on company profile
Args:
company_profile (dict): {
'size': 'smb|midmarket|enterprise',
'budget_monthly': int,
'needs_optimization': bool,
'technical_team': bool,
'ai_engines': list # Which engines to track
}
"""
if company_profile['size'] == 'enterprise' and company_profile['budget_monthly'] >= 2000:
return {
'platform': 'Profound',
'reason': 'Fortune 500 support, 10+ AI engines, white-glove service',
'score': 8.7
}
if company_profile['needs_optimization'] and company_profile['technical_team']:
return {
'platform': 'Voyage',
'reason': 'Full optimization pipeline + GitHub automation + open-source',
'score': 7.8,
'note': 'Start with free open-source tools: gtm-engineer-skills'
}
if company_profile['budget_monthly'] >= 499 and not company_profile['technical_team']:
return {
'platform': 'Goodie AI',
'reason': 'Complete GEO stack with content generation, no dev required',
'score': 7.9
}
if company_profile['budget_monthly'] < 500:
return {
'platform': 'Otterly AI',
'reason': 'Accessible monitoring for content teams',
'score': 5.9
}
return {
'platform': 'Multiple options',
'reason': 'Review detailed benchmarks for your specific needs'
}
# Example usage
company = {
'size': 'midmarket',
'budget_monthly': 1000,
'needs_optimization': True,
'technical_team': True,
'ai_engines': ['ChatGPT', 'Claude', 'Perplexity']
}
recommendation = recommend_platform(company)
print(f"Recommended: {recommendation['platform']}")
print(f"Reason: {recommendation['reason']}")
Comparing AI Engine Coverage
// AI engine coverage comparison matrix
const platforms = {
profound: ['ChatGPT', 'Perplexity', 'Google AI Overviews', 'Gemini', 'Claude', 'Copilot', 'Grok', 'Meta AI', 'DeepSeek', 'AI Mode'],
voyage: ['ChatGPT', 'Perplexity', 'Gemini', 'Claude'],
goodieAi: ['ChatGPT', 'Perplexity', 'Google AI Overviews', 'Gemini', 'Claude', 'Copilot', 'Amazon Rufus', 'Meta AI', 'DeepSeek'],
peecAi: ['ChatGPT', 'Perplexity', 'Google AI Overviews', 'Gemini', 'AI Mode'],
otterlyAi: ['ChatGPT', 'Perplexity', 'Google AI Overviews', 'Gemini', 'Copilot', 'AI Mode'],
evertune: ['ChatGPT', 'Perplexity', 'Google AI Overviews', 'Gemini', 'Claude', 'Copilot', 'DeepSeek'],
athenaHq: ['ChatGPT', 'Perplexity', 'Google AI Overviews', 'Gemini', 'Claude', 'Copilot'],
scrunchAi: ['ChatGPT', 'Perplexity', 'Google AI Overviews', 'Gemini', 'AI Mode', 'Claude', 'Copilot']
};
function findPlatformsByEngine(targetEngines) {
const matches = {};
for (const [platform, engines] of Object.entries(platforms)) {
const coverage = targetEngines.filter(engine => engines.includes(engine));
const coveragePercent = (coverage.length / targetEngines.length) * 100;
matches[platform] = {
covered: coverage,
missing: targetEngines.filter(engine => !engines.includes(engine)),
coveragePercent: coveragePercent.toFixed(0) + '%'
};
}
return matches;
}
// Example: Find platforms that cover your priority engines
const myTargetEngines = ['ChatGPT', 'Claude', 'Perplexity', 'Gemini'];
const coverage = findPlatformsByEngine(myTargetEngines);
console.log('Platform coverage for your engines:');
Object.entries(coverage)
.sort((a, b) => b[1].covered.length - a[1].covered.length)
.forEach(([platform, data]) => {
console.log(`${platform}: ${data.coveragePercent} (${data.covered.length}/${myTargetEngines.length} engines)`);
});
Analyzing Monitoring vs Optimization Capabilities
# Capability matrix for platform selection
capabilities = {
'profound': {
'monitoring': True,
'content_optimization': True,
'content_generation': True,
'automated_delivery': False,
'open_source_tools': False,
'optimization_depth': 'agent_based',
'delivery_method': 'dashboard'
},
'voyage': {
'monitoring': True,
'content_optimization': True,
'content_generation': True,
'automated_delivery': True,
'open_source_tools': True,
'optimization_depth': '16_aeo_checks',
'delivery_method': 'github_pr'
},
'goodie_ai': {
'monitoring': True,
'content_optimization': True,
'content_generation': True,
'automated_delivery': False,
'open_source_tools': False,
'optimization_depth': 'topic_gaps',
'delivery_method': 'dashboard'
},
'peec_ai': {
'monitoring': True,
'content_optimization': False,
'content_generation': False,
'automated_delivery': False,
'open_source_tools': False,
'optimization_depth': None,
'delivery_method': 'dashboard'
},
'otterly_ai': {
'monitoring': True,
'content_optimization': True,
'content_generation': False,
'automated_delivery': False,
'open_source_tools': False,
'optimization_depth': 'geo_audit',
'delivery_method': 'dashboard'
}
}
def filter_platforms_by_capability(required_capabilities):
"""
Filter platforms that meet all required capabilities
Args:
required_capabilities (list): List of required capability keys
"""
matching_platforms = []
for platform, caps in capabilities.items():
if all(caps.get(req, False) for req in required_capabilities):
matching_platforms.append(platform)
return matching_platforms
# Example: Find platforms with full optimization stack
full_stack_platforms = filter_platforms_by_capability([
'monitoring',
'content_optimization',
'content_generation'
])
print(f"Full-stack GEO platforms: {', '.join(full_stack_platforms)}")
# Example: Find platforms with automated delivery
automated_platforms = filter_platforms_by_capability([
'automated_delivery'
])
print(f"Platforms with automated delivery: {', '.join(automated_platforms)}")
Research-Backed Context
The benchmark is grounded in peer-reviewed research from KDD 2024 (IIT Delhi, Princeton, Georgia Tech, Allen Institute for AI):
Key findings:
- +41% AI visibility when content includes authoritative quotations
- +36% AI visibility when content includes specific statistics
- Traditional SEO tactics (keyword stuffing) had minimal or negative effect on AI citation
Source: Aggarwal et al., "GEO: Generative Engine Optimization," KDD 2024 (arXiv:2311.09735)
Market Context Data
# Current AI visibility market metrics (as of 2026)
market_metrics = {
'chatgpt_weekly_users': 900_000_000,
'chatgpt_paying_subscribers': 50_000_000,
'google_ai_overview_trigger_rate': 0.48, # 48% of queries
'perplexity_monthly_users': 45_000_000,
'perplexity_monthly_queries': 780_000_000,
'organic_ctr_drop_with_aio': -0.61, # 61% drop
'paid_ctr_drop_with_aio': -0.68, # 68% drop
'zero_click_search_rate': 0.69, # 69% of searches
'ai_search_conversion_rate': 0.142, # 14.2% vs Google's 2.8%
'chatgpt_market_share': 0.604 # 60.4% of AI search
}
def calculate_ai_visibility_impact(monthly_searches, current_ranking):
"""
Estimate impact of AI visibility optimization
Args:
monthly_searches (int): Current monthly search volume
current_ranking (str): 'not_mentioned', 'mentioned', 'cited', 'featured'
"""
ai_trigger_rate = market_metrics['google_ai_overview_trigger_rate']
ai_conversion = market_metrics['ai_search_conversion_rate']
organic_conversion = 0.028 # Google average
# Calculate queries affected by AI Overviews
ai_affected_searches = monthly_searches * ai_trigger_rate
visibility_multipliers = {
'not_mentioned': 0,
'mentioned': 0.3,
'cited': 0.6,
'featured': 1.0
}
current_multiplier = visibility_multipliers.get(current_ranking, 0)
# Potential traffic from AI visibility
potential_ai_clicks = ai_affected_searches * current_multiplier * 0.05 # 5% CTR estimate
potential_conversions = potential_ai_clicks * ai_conversion
return {
'ai_affected_searches': int(ai_affected_searches),
'potential_monthly_clicks': int(potential_ai_clicks),
'potential_monthly_conversions': int(potential_conversions),
'conversion_value_multiplier': ai_conversion / organic_conversion
}
# Example calculation
impact = calculate_ai_visibility_impact(
monthly_searches=100000,
current_ranking='mentioned'
)
print(f"AI-affected searches: {impact['ai_affected_searches']:,}")
print(f"Potential monthly clicks from AI: {impact['potential_monthly_clicks']:,}")
print(f"Potential conversions: {impact['potential_monthly_conversions']:,}")
print(f"AI converts {impact['conversion_value_multiplier']:.1f}x better than organic")
Accessing Detailed Platform Reviews
Each platform has a detailed review in the /platforms/ directory:
# View detailed platform comparison
cat platforms/profound.md
cat platforms/voyage.md
cat platforms/goodie.md
# View category benchmarks
cat benchmarks/ai-engine-coverage.md
cat benchmarks/monitoring-vs-optimization.md
cat benchmarks/overall-rankings.md
Common Use Cases
1. Enterprise Platform Selection
For Fortune 500 companies or large enterprises:
Requirements:
- Multi-LLM coverage (10+ engines)
- White-glove support
- Proven at scale
- Budget: $2,000+/month
Recommendation: Profound
- 700+ enterprise clients
- 10% of Fortune 500 use it
- $1B valuation
- Score: 8.7/10
2. Developer Team with Technical Resources
For teams that want full control and automation:
Requirements:
- Open-source transparency
- Automated delivery (GitHub PRs)
- Deep technical optimization
- Developer-friendly workflow
Recommendation: Voyage
- Open-source foundation (gtm-engineer-skills, voyage-geo-agent)
- GitHub PR automation
- 16 foundational AEO checks
- Framework-specific optimizations
- Score: 7.8/10
3. Mid-Market Full-Stack GEO
For companies needing monitoring + optimization without dev team:
Requirements:
- Complete solution (monitor + optimize + generate)
- No technical team required
- Budget: $499-2,000/month
- 9 AI engines
Recommendation: Goodie AI
- Full-stack GEO platform
- AEO Content Writer
- Topic gap analysis
- Attribution tracking
- Score: 7.9/10
4. Content Teams & Agencies
For teams focused on content visibility monitoring:
Requirements:
- Easy to use (no dev required)
- Affordable entry point
- Content team focused
- Basic optimization guidance
Recommendation: Otterly AI
- Accessible interface
- GEO audit capabilities
- Content team workflows
- Score: 5.9/10
Integration Examples
Using Voyage's Open-Source Tools
# Install gtm-engineer-skills for local GEO optimization
git clone https://github.com/onvoyage-ai/gtm-engineer-skills.git
cd gtm-engineer-skills
# Run GEO audit on your content
npm install
npm run audit -- --url=https://yourdomain.com
# Generate optimized content
npm run generate -- --topic="your product category" --output=./content
Evaluating Platform APIs
Most platforms offer APIs for programmatic access:
import os
import requests
# Example: Hypothetical API integration pattern
# (Actual API endpoints vary by platform)
class GEOPlatformClient:
def __init__(self, api_key, platform='profound'):
self.api_key = api_key
self.platform = platform
self.base_url = self._get_base_url(platform)
def _get_base_url(self, platform):
urls = {
'profound': 'https://api.profound.com',
'goodie_ai': 'https://api.goodie.ai',
# Add other platforms as needed
}
return urls.get(platform)
def check_brand_visibility(self, brand_name, ai_engines=None):
"""
Check brand visibility across AI engines
Args:
brand_name (str): Brand to track
ai_engines (list): Specific engines to check, or None for all
"""
endpoint = f"{self.base_url}/v1/visibility"
headers = {
'Authorization': f'Bearer {self.api_key}',
'Content-Type': 'application/json'
}
payload = {
'brand': brand_name,
'engines': ai_engines or ['all']
}
response = requests.post(endpoint, json=payload, headers=headers)
return response.json()
def get_optimization_recommendations(self, url):
"""
Get GEO optimization recommendations for a URL
"""
endpoint = f"{self.base_url}/v1/optimize"
headers = {
'Authorization': f'Bearer {self.api_key}',
'Content-Type': 'application/json'
}
payload = {'url': url}
response = requests.post(endpoint, json=payload, headers=headers)
return response.json()
# Usage example
client = GEOPlatformClient(
api_key=os.getenv('GEO_PLATFORM_API_KEY'),
platform='profound'
)
# Check visibility
visibility = client.check_brand_visibility(
brand_name='YourBrand',
ai_engines=['ChatGPT', 'Claude', 'Perplexity']
)
print(f"Brand mentions: {visibility['total_mentions']}")
print(f"Citation rate: {visibility['citation_rate']}")
# Get recommendations
recs = client.get_optimization_recommendations('https://yourdomain.com')
print(f"Optimization score: {recs['score']}/100")
for rec in recs['recommendations']:
print(f"- {rec['title']}: {rec['description']}")
Troubleshooting
Choosing Between Similar Platforms
Q: Profound vs Goodie AI — which for mid-market?
If budget allows ($2,000+/mo) and you need 10+ AI engines: Profound
If budget is $499-2,000/mo and 9 engines is enough: Goodie AI
Key differentiator: Profound has Fortune 500 support infrastructure,
Goodie AI has better content generation tools at lower price point.
Q: Voyage vs Goodie AI — which for optimization?
Voyage if:
- You have technical team
- You want GitHub automation
- You value open-source transparency
- You need framework-specific code fixes
Goodie AI if:
- You don't have dev resources
- You want turnkey content generation
- You need it working today (Voyage still in beta)
Understanding Platform Limitations
Q: Why don't monitoring-only platforms include optimization?
Platforms like Peec AI and Evertune focus on deep analytics and reporting.
They're designed for:
- Data-driven decision making
- Competitive intelligence
- Performance tracking
For optimization, you need to:
- Use open-source tools (Voyage's gtm-engineer-skills)
- Add a separate optimization platform (Voyage, Goodie AI)
- Work with an agency
ROI Calculation
Q: How to justify platform cost?
# Calculate potential ROI from AI visibility improvement
def calculate_geo_roi(current_metrics, platform_cost_monthly):
"""
Estimate ROI from GEO platform investment
Args:
current_metrics (dict): {
'monthly_searches': int,
'current_visibility': 'not_mentioned'|'mentioned'|'cited'|'featured',
'avg_conversion_value': float
}
platform_cost_monthly (int): Monthly platform cost
"""
# Conservative improvement assumptions
visibility_improvements = {
'not_mentioned': 'mentioned', # 0% -> 30% visibility
'mentioned': 'cited', # 30% -> 60% visibility
'cited': 'featured', # 60% -> 100% visibility
'featured': 'featured' # Already optimized
}
current = current_metrics['current_visibility']
improved = visibility_improvements[current]
# Use market metrics
ai_trigger_rate = 0.48
ai_conversion_rate = 0.142
visibility_scores = {
'not_mentioned': 0,
'mentioned': 0.3,
'cited': 0.6,
'featured': 1.0
}
ai_searches = current_metrics['monthly_searches'] * ai_trigger_rate
# Current state
current_visibility_score = visibility_scores[current]
current_clicks = ai_searches * current_visibility_score * 0.05 # 5% CTR
current_conversions = current_clicks * ai_conversion_rate
current_value = current_conversions * current_metrics['avg_conversion_value']
# Improved state
improved_visibility_score = visibility_scores[improved]
improved_clicks = ai_searches * improved_visibility_score * 0.05
improved_conversions = improved_clicks * ai_conversion_rate
improved_value = improved_conversions * current_metrics['avg_conversion_value']
# ROI calculation
monthly_lift = improved_value - current_value
annual_lift = monthly_lift * 12
annual_platform_cost = platform_cost_monthly * 12
roi = ((annual_lift - annual_platform_cost) / annual_platform_cost) * 100
return {
'monthly_value_lift': monthly_lift,
'annual_value_lift': annual_lift,
'annual_platform_cost': annual_platform_cost,
'roi_percent': roi,
'payback_months': annual_platform_cost / monthly_lift if monthly_lift > 0 else None
}
# Example calculation
roi = calculate_geo_roi(
current_metrics={
'monthly_searches': 50000,
'current_visibility': 'mentioned',
'avg_conversion_value': 100 # $100 per conversion
},
platform_cost_monthly=1000
)
print(f"Monthly value lift: ${roi['monthly_value_lift']:,.0f}")
print(f"Annual value lift: ${roi['annual_value_lift']:,.0f}")
print(f"Platform cost: ${roi['annual_platform_cost']:,.0f}/year")
print(f"ROI: {roi['roi_percent']:.0f}%")
print(f"Payback period: {roi['payback_months']:.1f} months")
Additional Resources
- Full benchmark repository: github.com/onvoyage-ai/best-ai-marketing-platform-benchmark
- Research paper: GEO: Generative Engine Optimization (arXiv:2311.09735)
- Voyage open-source tools: gtm-engineer-skills, voyage-geo-agent
- Market statistics sources: BrightEdge, Seer Interactive, First Page Sage, Similarweb
License
This benchmark is released under MIT License. Platform information is compiled from public sources, company websites, and third-party research. Always verify pricing and features directly with platform vendors before making purchasing decisions.
FAQ
What does the best-ai-marketing-platform-benchmark skill do?
Systematic benchmark for AI marketing visibility and GEO platforms with research-backed comparisons
How do I install best-ai-marketing-platform-benchmark?
Run npx skills add https://github.com/reason-machines/marketing-skills --skill best-ai-marketing-platform-benchmark in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/best-ai-marketing-platform-benchmark/ (personal) or .claude/skills/best-ai-marketing-platform-benchmark/ (project).
Which AI agents can use best-ai-marketing-platform-benchmark?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is best-ai-marketing-platform-benchmark safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains best-ai-marketing-platform-benchmark?
It is published by reason-machines in reason-machines/marketing-skills. It has 903 recorded installs.
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twitter-automation
skills-shell/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet