
copywriting-skill
Copywriting toolkit for product and web: persuasion-driven copy for landing pages, feature pages, pricing pages, email sequences, and CTAs, with a built-in anti-AI-pattern layer and reference files for hooks, proof, and concision. The repo also bundles SEO, social (LinkedIn and X), French, career, and tone-of-voice sub-skills. Works with Claude Code, Cursor, and Windsurf.
- Installs
- 182
- Last 24h
- —
- Trending rank
- —
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/podo/design-agent-skills --skill copywriting-skill- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads copywriting-skill automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
copywriting-skill
<!-- das:install:start — generated from stub.yaml by `npm run generate`; edit stub.yaml, not this block -->Catalogue stub — full skill: judicael-s/Copywriting-skill
Decision tree
-
Is the full skill already installed? Upstream names this skill
copywriting, so it installs next to this pointer (the pointer is not replaced).- Global:
f=~/.agents/skills/copywriting/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer" - Project:
f=.agents/skills/copywriting/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer" installed→ the skill is installed ascopywriting, invoke it and proceedpointer→ go to step 2
- Global:
-
Detect scope, then install:
[ -e ~/.agents/skills/copywriting-skill ] && echo "global" || echo "project"Global:
npx skills add judicael-s/Copywriting-skill --skill copywriting -g -yProject:
npx skills add judicael-s/Copywriting-skill --skill copywriting -yClaude Code: send a command as a chat message starting with
!to run it without leaving the conversation.
Heads-up
- License: MIT
Invoke after install
- Skill name:
copywriting - Trigger phrases: "copywriting", "landing page copy", "web copy", "headline copy"
The installed copywriting directory also carries the bundled sub-skills (skills/seo-copywriting, skills/social-copywriting, skills/french-copywriting, skills/tone-of-voice, skills/career-copywriting). The skills CLI does not register them as separate skills. To use one as its own skill, install it by subpath (this copies its SKILL.md only, without the shared references/ folder, so it falls back to its built-in baseline rules):
npx skills add judicael-s/Copywriting-skill/skills/seo-copywriting
What it does
Persuasion-driven copy toolkit grounded in proven frameworks (AIDA, PAS, FAB). Covers the full product marketing stack:
- Landing pages — hero copy, value prop, social proof, objection handling, CTA
- Feature pages — outcome-first framing, benefit vs. feature discipline
- Pricing pages — anchoring, tier naming, CTA per plan
- Email sequences — subject lines, preview text, body, single CTA
- Headlines — formula library (curiosity, specificity, transformation)
- Anti-AI layer — detects and removes AI writing tells before delivery
When NOT to use
- Short UI labels and error messages — use
ux-writing-skill - Conversion rate optimization of existing flows — use
coreyhaines-marketing - Auditing existing copy for AI patterns — use
humanize-text
FAQ
What does the copywriting-skill skill do?
Copywriting toolkit for product and web: persuasion-driven copy for landing pages, feature pages, pricing pages, email sequences, and CTAs, with a built-in anti-AI-pattern layer and reference files for hooks, proof, and concision. The repo also bundles SEO, social (LinkedIn and X), French, career, and tone-of-voice sub-skills. Works with Claude Code, Cursor, and Windsurf.
How do I install copywriting-skill?
Run npx skills add https://github.com/podo/design-agent-skills --skill copywriting-skill in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/copywriting-skill/ (personal) or .claude/skills/copywriting-skill/ (project).
Which AI agents can use copywriting-skill?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is copywriting-skill safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains copywriting-skill?
It is published by podo in podo/design-agent-skills. It has 182 recorded installs.
More from podo/design-agent-skills
distinctive-frontend
podo/design-agent-skills
Generates distinctive interfaces that avoid generic AI aesthetics, using extreme typography, cohesive themes (Cyberpunk, Brutalist, Vaporwave, Nordic Minimalism), orchestrated staggered animations, and layered backgrounds. Originally published as Koomook/claude-frontend-skills; installed from a verbatim mirror.
taste-skill
podo/design-agent-skills
Anti-slop frontend art direction (tasteskill v2). Deals researched design directions for a page or app screen from a library built from curated gallery sites, enforces a strict no-generic-AI-UI house style with a real-browser inspector, and runs a look-and-fix loop on screenshots. Works in any web stack.
emilkowalski-skill
podo/design-agent-skills
Emil Kowalski's design engineering skills. Creator of Sonner, Vaul, and animations.dev. Covers the animation decision framework, custom easing curves, component interaction principles, and typography rules, plus skills to review, audit, and improve motion, performance, and native-feeling mobile web UI.
ui-craft
podo/design-agent-skills
Design engineering skill for AI coding agents: opinionated rules for how interfaces should look, move, and feel, a required discovery phase before coding, domain references, three style variants (minimal, editorial, dense-dashboard), and an anti-slop approach that flags generic patterns such as centered hero sections, Inter-only typography, and three-column card grids. Covers premium UI taste, component patterns, and design-engineering workflows.
color-expert
podo/design-agent-skills
A large color-science knowledge base applied to UI/UX design. Covers OKLCH/OKLAB color spaces, palette generation, accessibility contrast ratios, color naming, pigment mixing, and historical color theory. By meodai, creator of color-names.
apple-hig-skills
podo/design-agent-skills
Apple Human Interface Guidelines as agent skills covering iOS, macOS, visionOS, watchOS, and tvOS. From raintree-technology, makers of the Apple HIG compliance website.
Popular marketing & seo skills
reddit-automation
flowkit-labs/skills
Find Reddit threads where people are genuinely asking for what you offer, then draft short, genuinely helpful replies — disclosing your affiliation honestly and naming your product only when it truly answers the question. Two moves: discovery — scan the right subreddits for real needs (recommendation asks, expressed pain, competitor mentions) and rank the few threads where you can actually help; drafting — write from real experience, respect each community's self-promo rules, and keep a human in the loop to review and post. This markets on Reddit the honest way: contribute value, disclose who you are, never astroturf. Distilled from the playbook behind doany.ai's Reddit agent. Triggers on "find reddit opportunities", "reddit marketing", "reddit automation", "reply on reddit for my product", "reddit community engagement", "reddit lead gen", or any ask to turn Reddit threads into genuine, disclosed marketing replies.
twitter-automation
101-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
magentosh/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
twitter-automation
qu-skills/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet
product-launch-video
heygen-com/hyperframes
Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.
twitter-automation
skills-shell/superpowers
Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet