MCPInstall

copywriting-skill

Copywriting toolkit for product and web: persuasion-driven copy for landing pages, feature pages, pricing pages, email sequences, and CTAs, with a built-in anti-AI-pattern layer and reference files for hooks, proof, and concision. The repo also bundles SEO, social (LinkedIn and X), French, career, and tone-of-voice sub-skills. Works with Claude Code, Cursor, and Windsurf.

Installs
182
Last 24h
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Trending rank
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Security
Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/podo/design-agent-skills --skill copywriting-skill
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads copywriting-skill automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

copywriting-skill

Catalogue stub — full skill: judicael-s/Copywriting-skill

<!-- das:install:start — generated from stub.yaml by `npm run generate`; edit stub.yaml, not this block -->

Decision tree

  1. Is the full skill already installed? Upstream names this skill copywriting, so it installs next to this pointer (the pointer is not replaced).

    • Global: f=~/.agents/skills/copywriting/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
    • Project: f=.agents/skills/copywriting/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
    • installed → the skill is installed as copywriting, invoke it and proceed
    • pointer → go to step 2
  2. Detect scope, then install:

    [ -e ~/.agents/skills/copywriting-skill ] && echo "global" || echo "project"
    

    Global:

    npx skills add judicael-s/Copywriting-skill --skill copywriting -g -y
    

    Project:

    npx skills add judicael-s/Copywriting-skill --skill copywriting -y
    

    Claude Code: send a command as a chat message starting with ! to run it without leaving the conversation.

Heads-up

  • License: MIT
<!-- das:install:end -->

Invoke after install

  • Skill name: copywriting
  • Trigger phrases: "copywriting", "landing page copy", "web copy", "headline copy"

The installed copywriting directory also carries the bundled sub-skills (skills/seo-copywriting, skills/social-copywriting, skills/french-copywriting, skills/tone-of-voice, skills/career-copywriting). The skills CLI does not register them as separate skills. To use one as its own skill, install it by subpath (this copies its SKILL.md only, without the shared references/ folder, so it falls back to its built-in baseline rules):

npx skills add judicael-s/Copywriting-skill/skills/seo-copywriting

What it does

Persuasion-driven copy toolkit grounded in proven frameworks (AIDA, PAS, FAB). Covers the full product marketing stack:

  • Landing pages — hero copy, value prop, social proof, objection handling, CTA
  • Feature pages — outcome-first framing, benefit vs. feature discipline
  • Pricing pages — anchoring, tier naming, CTA per plan
  • Email sequences — subject lines, preview text, body, single CTA
  • Headlines — formula library (curiosity, specificity, transformation)
  • Anti-AI layer — detects and removes AI writing tells before delivery

When NOT to use

  • Short UI labels and error messages — use ux-writing-skill
  • Conversion rate optimization of existing flows — use coreyhaines-marketing
  • Auditing existing copy for AI patterns — use humanize-text

FAQ

What does the copywriting-skill skill do?

Copywriting toolkit for product and web: persuasion-driven copy for landing pages, feature pages, pricing pages, email sequences, and CTAs, with a built-in anti-AI-pattern layer and reference files for hooks, proof, and concision. The repo also bundles SEO, social (LinkedIn and X), French, career, and tone-of-voice sub-skills. Works with Claude Code, Cursor, and Windsurf.

How do I install copywriting-skill?

Run npx skills add https://github.com/podo/design-agent-skills --skill copywriting-skill in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/copywriting-skill/ (personal) or .claude/skills/copywriting-skill/ (project).

Which AI agents can use copywriting-skill?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is copywriting-skill safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains copywriting-skill?

It is published by podo in podo/design-agent-skills. It has 182 recorded installs.

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