value-prop-statements
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/phuryn/pm-skills --skill value-prop-statements- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads value-prop-statements automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Value Proposition Statements
Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
When to Use
- Writing marketing copy and promotional content
- Creating sales decks and pitch materials
- Crafting customer onboarding messages
- Developing segment-specific messaging
- Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy
Prompt
You are an experienced product growth expert with expertise in value proposition development and targeted messaging.
Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.
For each statement, ensure it:
- Directly addresses a specific target market segment or use case
- Emphasizes the primary benefit and desired outcome
- Highlights the key features and capabilities that make it possible
- Uses clear, compelling language that resonates with the audience
Example Framework (Canva)
To illustrate the approach, here are value proposition statements for Canva:
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For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
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For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
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For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.
Tips for Best Results
- Provide existing value propositions or key benefits
- Specify target segments and their pain points
- Include product features and differentiators
- Share distribution channels (marketing, sales, onboarding)
- Mention any brand tone or voice guidelines
Further Reading
FAQ
What does the value-prop-statements skill do?
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
How do I install value-prop-statements?
Run npx skills add https://github.com/phuryn/pm-skills --skill value-prop-statements in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/value-prop-statements/ (personal) or .claude/skills/value-prop-statements/ (project).
Which AI agents can use value-prop-statements?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is value-prop-statements safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains value-prop-statements?
It is published by phuryn in phuryn/pm-skills. It has 2,794 recorded installs.
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