competitor-analysis
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/phuryn/pm-skills --skill competitor-analysis- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads competitor-analysis automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Competitor Analysis
Purpose
Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.
Instructions
You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.
Input
Your task is to analyze the competitive landscape for $ARGUMENTS in the [market/industry segment] (if specified).
Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.
Analysis Steps (Think Step by Step)
- Market Scoping: Define the market, industry, and addressable customer base for $ARGUMENTS
- Competitor Identification: Use web search to identify 5 primary direct competitors
- Competitive Intelligence: Research each competitor's positioning, features, pricing, go-to-market strategy
- Strengths & Weaknesses: Assess competitor capabilities, limitations, and market positioning
- Differentiation Mapping: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate
- Strategic Synthesis: Develop insights about competitive dynamics and future threats
Output Structure
Market Overview & Definition
- Market size and growth trends
- Primary customer segments and use cases
- Key success factors in this market
- Market dynamics and competitive intensity
Competitive Set Summary
- 5 primary direct competitors identified
- Market positions: leaders, challengers, niche players
- Estimated market share or positioning
- Notable adjacent or indirect competitors
For each of the 5 competitors:
Competitor Profile
- Company name, founding date, funding/status
- Primary market focus and customer segments served
- Estimated market share or customer base size
- Market positioning and go-to-market strategy
Core Product Strengths
- Key features and capabilities
- Unique competitive advantages
- Customer value proposition
- Technology differentiation or moats
- Customer satisfaction and retention signals
Product Weaknesses & Gaps
- Missing features or use cases
- Known limitations or pain points for customers
- Technical or operational weaknesses
- Market positioning gaps
- Customer dissatisfaction areas
Business Model & Pricing
- Pricing structure (per-seat, per-usage, flat-fee, freemium, etc.)
- Price point(s) in market
- Go-to-market channels and sales motion
- Revenue model and growth stage
Competitive Threats & Advantages
- How this competitor threatens $ARGUMENTS
- Existing customer base and switching costs
- Strategic partnerships or ecosystems
- Recent product updates or strategic moves
Differentiation Opportunities for $ARGUMENTS
- Unmet customer needs across competitive set
- Feature/pricing/UX opportunities to stand out
- Target segments underserved by competitors
- Jobs-to-be-done not effectively solved by competitors
- Channel or go-to-market approaches not yet deployed
- Potential partnerships or integrations competitors lack
Competitive Positioning Recommendation
- Recommended competitive positioning for $ARGUMENTS
- Key differentiators to emphasize
- Segments or use cases to target or avoid
- Competitive threats to monitor
- 12-18 month competitive risks and opportunities
Best Practices
- Research current competitor websites, pricing pages, and customer reviews
- Use web search to identify product launches, funding, executive moves
- Distinguish between direct competitors and adjacent alternatives
- Validate competitive insights across multiple sources
- Identify both obvious and subtle differentiation opportunities
- Consider customer pain points not yet addressed in market
- Look for emerging competitors or new market entrants
- Flag competitors gaining traction or gaining market share
- Consider long-term competitive dynamics and market shifts
Further Reading
FAQ
What does the competitor-analysis skill do?
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
How do I install competitor-analysis?
Run npx skills add https://github.com/phuryn/pm-skills --skill competitor-analysis in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/competitor-analysis/ (personal) or .claude/skills/competitor-analysis/ (project).
Which AI agents can use competitor-analysis?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is competitor-analysis safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains competitor-analysis?
It is published by phuryn in phuryn/pm-skills. It has 3,836 recorded installs.
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