pricing-strategy
Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/phuryn/pm-skills --skill pricing-strategy- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads pricing-strategy automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Pricing Strategy
Design a pricing strategy grounded in value delivery, competitive positioning, and willingness to pay.
Context
You are developing a pricing strategy for $ARGUMENTS.
If the user provides files (competitor pricing, survey data, financial models, or usage data), read them first. Use web search to research competitor pricing if needed.
Instructions
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Understand the value delivered:
- What is the core value proposition?
- What is the customer's alternative (and its cost)?
- What quantifiable outcomes does the product deliver? (time saved, revenue gained, cost reduced)
- What is the customer's willingness to pay based on that value?
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Evaluate pricing models — recommend the best fit:
Model Best For Example Flat-rate Simple products, predictable costs Basecamp ($99/mo flat) Per-seat Collaboration tools, team products Slack, Figma Usage-based Infrastructure, API products AWS, Twilio Tiered Products with distinct user segments Most SaaS (Free/Pro/Enterprise) Freemium Products with viral/network effects Spotify, Notion Freemium + usage Platform products Vercel, OpenAI API Value-based High-impact enterprise tools Salesforce, Palantir -
Analyze competitive pricing:
- Map competitor pricing tiers and what's included
- Identify where your product sits (premium, mid-market, budget)
- Find pricing gaps or opportunities
- Note any industry pricing conventions
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Design the pricing structure:
- Tiers: Define 2-4 tiers with clear differentiation
- Feature gating: Which features go in which tier? (Use value metrics, not arbitrary limits)
- Value metric: What unit do you charge on? (users, events, storage, API calls)
- Anchor pricing: Set the most popular tier to feel like the obvious choice
- Annual discount: Typically 15-20% off monthly pricing
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Estimate price sensitivity:
- Van Westendorp Price Sensitivity Meter (if survey data available):
- Too cheap → quality concerns
- Cheap → good value
- Expensive → starting to hesitate
- Too expensive → won't buy
- Alternatively, estimate based on competitor pricing and value delivered
- Van Westendorp Price Sensitivity Meter (if survey data available):
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Plan pricing experiments:
- A/B test pricing pages (different price points, tier names, feature bundles)
- Founder-led sales conversations to test willingness to pay
- Landing page tests with different price anchors
- Cohort analysis of conversion rates by price point
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Output a pricing recommendation:
Recommended Model: [Model type] Value Metric: [What you charge on] | Tier | Price | Target Segment | Key Features | Positioning | |---|---|---|---|---| Key Assumptions: - [Assumption] → [How to test] Risks: - [Risk] → [Mitigation]
Think step by step. Save as markdown. Flag any assumptions that need validation before launch.
Further Reading
FAQ
What does the pricing-strategy skill do?
Analyze and design pricing strategies including pricing models, competitive pricing analysis, willingness-to-pay estimation, and price elasticity. Use when setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches.
How do I install pricing-strategy?
Run npx skills add https://github.com/phuryn/pm-skills --skill pricing-strategy in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/pricing-strategy/ (personal) or .claude/skills/pricing-strategy/ (project).
Which AI agents can use pricing-strategy?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is pricing-strategy safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains pricing-strategy?
It is published by phuryn in phuryn/pm-skills. It has 2,971 recorded installs.
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