
gtm-strategy
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads gtm-strategy automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
GTM Strategy
Overview
Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.
When to Use
- Planning a product launch
- Creating a GTM plan from scratch
- Defining a launch strategy for a new market
- Developing product-to-market fit strategy
- Preparing a product go-live roadmap
How It Works
Step 1: Gather Research Data
The system will help you load and analyze early research about your product and target market. Provide:
- Product description and key features
- Target market segment details
- Market research or validation data
- Competitive landscape information
- Any available customer interviews or survey data
Step 2: Define Marketing Channels
Evaluate which channels best reach your target audience:
- Digital marketing channels (paid search, social media, display)
- Content and inbound channels (blog, SEO, thought leadership)
- Sales and outbound channels (direct outreach, partnerships)
- Community and grassroots channels
- Product-led and viral channels
Step 3: Develop Messaging
Create audience-specific messaging that resonates:
- Core value proposition for target segment
- Key differentiators and competitive advantages
- Pain point validation and solution mapping
- Proof points and social proof strategies
- Channel-specific messaging variations
Step 4: Define Success Metrics
Establish measurable KPIs to track launch success:
- Awareness metrics (impressions, reach, brand recall)
- Engagement metrics (CTR, cost per engagement, time on site)
- Conversion metrics (signups, demos requested, trials started)
- Revenue metrics (MRR, customer acquisition cost, lifetime value)
- Market metrics (market share, segment penetration)
Step 5: Create Launch Plan
Build a phased launch timeline:
- Pre-launch preparation (messaging, channels, timeline)
- Launch day activities and announcements
- Post-launch momentum (content, partnerships, communities)
- Measurement and optimization cadence
- Success criteria and go/no-go decision points
Input Format
Use $ARGUMENTS to pass:
- Product name and description
- Target market segment
- Research data or file path
- Launch timeline and constraints
- Budget or resource limitations
Output
A structured GTM strategy document including:
- Recommended marketing channels with justification
- Channel-specific messaging and positioning
- Launch timeline with key milestones
- KPI targets and measurement framework
- Risk mitigation strategies
- 90-day execution roadmap
Framework
This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.
Tips
- Start with your most confident customer segment
- Validate assumptions through customer interviews before full launch
- Focus on a few channels excellently rather than many channels poorly
- Establish baseline metrics before launch to measure impact
- Plan for feedback loops and optimization
Further Reading
- 5 GTM Principles You Should Know as a PM
- OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World
- Product-Led Growth 101, Part 1/2
- How to Design a Value Proposition Customers Can't Resist?
- How to Achieve Product-Market Fit? Part I: Market and Value Proposition
FAQ
What does the gtm-strategy skill do?
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
How do I install gtm-strategy?
Run npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategy in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/gtm-strategy/ (personal) or .claude/skills/gtm-strategy/ (project).
Which AI agents can use gtm-strategy?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is gtm-strategy safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains gtm-strategy?
It is published by phuryn in phuryn/pm-skills. It has 3,209 recorded installs.
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