gtm-motions
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/phuryn/pm-skills --skill gtm-motions- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads gtm-motions automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
GTM Motions
Overview
Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.
When to Use
- Selecting marketing channels for your product
- Choosing between inbound vs outbound strategy
- Building your GTM toolkit and tech stack
- Evaluating PLG vs traditional sales motion
- Planning cross-channel marketing campaigns
The 7 GTM Motions
1. Inbound Marketing
Attract customers through valuable content and thought leadership.
- Tools: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
- Tactics: Blog content, webinars, whitepapers, SEO, email nurture sequences
- Best For: B2B SaaS, technical products, long sales cycles
- Strength: Builds brand authority and attracts high-intent prospects
- Challenge: Requires consistent content creation; slower to show results
2. Outbound Sales
Proactively reach target prospects through direct engagement.
- Tools: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
- Tactics: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos
- Best For: Enterprise sales, high-value contracts, niche markets
- Strength: Predictable pipeline generation; control over target selection
- Challenge: Low response rates; resource-intensive; requires skilled sales team
3. Paid Digital Advertising
Reach target audiences through paid channels with precision targeting.
- Tools: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms
- Tactics: Search ads, display advertising, social ads, video advertising, retargeting
- Best For: Products with clear target demographics, competitive keywords
- Strength: Fast results; scalable; measurable ROI; precise targeting
- Challenge: Can be expensive; requires continuous optimization; competitive
4. Community Marketing
Build engaged communities where customers help each other and spread the word.
- Tools: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp
- Tactics: Community forums, user groups, events, mentorship, ambassador programs
- Best For: Developer products, communities of practice, loyal user bases
- Strength: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC
- Challenge: Requires active moderation; time to build critical mass
5. Partner Marketing
Leverage partner networks to co-market and reach new audiences.
- Tools: Miro, AWS Startups, Oracle Partners, Stripe, Shopify App Store
- Tactics: Partner integrations, co-marketing agreements, channel partnerships, resellers
- Best For: Complementary products, platform ecosystems, expanding market reach
- Strength: Access to established customer bases; shared costs; credibility
- Challenge: Partner alignment; revenue sharing; dependency on partners
6. Account-Based Marketing (ABM)
Treat high-value accounts as individual markets with personalized campaigns.
- Tools: Pipedrive, Hunter, Clay, 6sense, Terminus, Demandbase
- Tactics: Personalized messaging, account-targeted content, coordinated sales/marketing
- Best For: Enterprise deals, limited target accounts, high deal values
- Strength: Higher conversion rates; larger deal sizes; strong sales-marketing alignment
- Challenge: Requires detailed account research; resource intensive; not scalable to SMB
7. Product-Led Growth (PLG)
Drive adoption through the product experience itself with minimal sales friction.
- Tools: Hotjar, Amplitude, Sentry, PostHog, Intercom, Appcues
- Tactics: Free trials, freemium models, in-app onboarding, self-serve demos, product analytics
- Best For: Self-service products, SMB market, low ACV, viral potential
- Strength: Low CAC; aligns product and growth; strong PMF signals; scalable
- Challenge: Requires excellent product experience; lower price points; longer ROI
How It Works
Step 1: Understand Your Product
Define product characteristics:
- Price point and ACV (contract value)
- Sales cycle length
- Buyer type and decision-making process
- Product complexity and learning curve
- Target market size and concentration
Step 2: Evaluate Market Conditions
Assess your market dynamics:
- Competitive intensity of your keywords/channels
- Target audience location and accessibility
- Budget availability for paid channels
- Your team size and capabilities
- Timeline to revenue generation
Step 3: Score Each Motion
Rate fit for your product (1-10 scale):
- Inbound: Content creation capability, brand building timeline
- Outbound: Prospect list availability, sales team capacity
- Paid: Budget flexibility, target audience clarity, conversion potential
- Community: Existing communities, product network effects
- Partners: Complementary products, channel availability
- ABM: Deal size and account concentration
- PLG: Product trial-ability, pricing flexibility
Step 4: Design Motion Stack
Select and prioritize 2-4 motions to execute:
- Primary motion (highest potential for your business)
- Secondary motions (complementary acquisition channels)
- Motion sequencing (which to start first)
- Resource allocation across channels
Step 5: Build Execution Plan
Create 90-day implementation roadmap:
- Quick wins and early validation
- Team and tool requirements
- Success metrics for each motion
- Optimization and scaling strategy
- Budget and resource allocation
Input Format
Use $ARGUMENTS to pass:
- Product description and positioning
- Target customer profile and market
- Price point and sales cycle
- Team size and capabilities
- Budget and timeline constraints
- Existing channels or data
Output
A comprehensive GTM motions analysis including:
- Scoring of all 7 motions for your product
- Recommended motion stack (primary and secondary)
- Tool recommendations for each motion
- 90-day execution plan with milestones
- Resource and budget requirements
- Success metrics and measurement framework
- Competitive differentiation through motion choice
Framework
Based on Product Compass GTM motion analysis. Provides a systematic approach to balancing customer acquisition across multiple channels.
Tips
- Most successful products use 2-4 complementary motions
- Start with your strongest motion; add complexity gradually
- Paid channels fund growth while organic channels build long-term value
- Revisit motion mix quarterly as company scales
- Combine inbound (brand) with outbound (sales) for B2B strength
- Use PLG to reduce CAC; use paid to accelerate proven channels
Further Reading
FAQ
What does the gtm-motions skill do?
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
How do I install gtm-motions?
Run npx skills add https://github.com/phuryn/pm-skills --skill gtm-motions in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/gtm-motions/ (personal) or .claude/skills/gtm-motions/ (project).
Which AI agents can use gtm-motions?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is gtm-motions safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains gtm-motions?
It is published by phuryn in phuryn/pm-skills. It has 2,753 recorded installs.
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