customer-journey-map
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
- Installs
- 3.1K
- Last 24h
- +11
- Trending rank
- #8319
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/phuryn/pm-skills --skill customer-journey-map- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads customer-journey-map automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Customer Journey Map
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
Context
You are creating a customer journey map for $ARGUMENTS.
If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
Instructions
-
Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
-
Map the journey stages (adapt to the product):
Stage Description Awareness How do they first learn about the product? Consideration What do they evaluate? What alternatives do they compare? Acquisition How do they sign up or purchase? Onboarding First experience with the product — time to value Engagement Regular usage — building habits Retention What keeps them coming back? What might cause churn? Advocacy When and why do they recommend the product to others? -
For each stage, document:
- Touchpoints: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media)
- User actions: What they do at this stage
- Thoughts & questions: What's on their mind ("Is this worth my time?" "How do I...?")
- Emotions: How they feel (excited, confused, frustrated, delighted) — rate on a scale or use emoji indicators
- Pain points: Friction, confusion, drop-off risks
- Opportunities: How to improve the experience at this point
-
Identify critical moments:
- Aha moment: When the user first experiences core value
- Moments of truth: Decision points where they commit or abandon
- Churn triggers: Where users most commonly drop off
-
Create the journey map table:
Stage Touchpoint User Action Emotion Pain Point Opportunity -
Recommend prioritized improvements:
- Which pain points have the highest impact on conversion or retention?
- What quick wins can improve the experience immediately?
- What requires deeper investment but has the biggest payoff?
Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.
Further Reading
FAQ
What does the customer-journey-map skill do?
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
How do I install customer-journey-map?
Run npx skills add https://github.com/phuryn/pm-skills --skill customer-journey-map in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/customer-journey-map/ (personal) or .claude/skills/customer-journey-map/ (project).
Which AI agents can use customer-journey-map?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is customer-journey-map safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains customer-journey-map?
It is published by phuryn in phuryn/pm-skills. It has 3,091 recorded installs.
More from phuryn/pm-skills
create-prd
phuryn/pm-skills
Create a lean, decision-ready Product Requirements Document with an 8-section template: summary, contacts, background, objective, market segments, value propositions (6-part JTBD template), solution, and release. Lean by default (about one to two pages), with a fuller spec on request. Use when writing a PRD, documenting product requirements, preparing a feature spec, or reviewing an existing PRD.
pre-mortem
phuryn/pm-skills
Run a pre-mortem risk analysis on a PRD or launch plan. Categorizes risks as Tigers (real problems), Paper Tigers (overblown concerns), and Elephants (unspoken worries), then classifies as launch-blocking, fast-follow, or track. Use when preparing for launch, stress-testing a product plan, or identifying what could go wrong.
prioritization-frameworks
phuryn/pm-skills
Reference guide to 9 prioritization frameworks with formulas, when-to-use guidance, and templates — RICE, ICE, Kano, MoSCoW, Opportunity Score, and more. Use when selecting a prioritization method, comparing frameworks like RICE vs ICE, or learning how different prioritization approaches work.
outcome-roadmap
phuryn/pm-skills
Transform an output-focused roadmap into an outcome-focused one that communicates strategic intent. Rewrites initiatives as outcome statements reflecting user and business impacts. Use when shifting to outcome roadmaps, making a roadmap more strategic, or rewriting feature lists as outcomes.
strategy-red-team
phuryn/pm-skills
Red-team a PRD, roadmap, or strategy by attacking its load-bearing assumptions before reality does. Steelmans then attacks each claim, ranks failure modes by impact × likelihood × cheapness-to-test, and returns the cheapest test and kill criteria for each. Use when stress-testing a plan, pressure-testing a strategy, challenging assumptions, or preparing a doc for executive review.
competitor-analysis
phuryn/pm-skills
Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
Popular testing & qa skills
tdd
mattpocock/skills
Test-driven development. Use when the user wants to build features or fix bugs test-first, mentions "red-green-refactor", or wants integration tests.
grilling
mattpocock/skills
Grill the user relentlessly about a plan, decision, or idea. Use when the user wants to stress-test their thinking, or uses any 'grill' trigger phrases.
migrate-to-shoehorn
mattpocock/skills
Migrate test files from as type assertions to @total-typescript/shoehorn. Use when user mentions shoehorn, wants to replace as in tests, or needs partial test data.
run-train
lllllllama/rigorpilot-skills
Rigor Train skill for deep learning research repositories. Use when a documented or selected training command should be run conservatively for startup verification, short-run verification, full kickoff, or resume, with command, config, seed, log, checkpoint, status, and metric evidence written to standardized trainoutputs/. Do not use for environment setup, exploratory sweeps, speculative idea implementation, or end-to-end orchestration.
test-driven-development
obra/superpowers
Use when implementing any feature or bugfix, before writing implementation code
finishing-a-development-branch
obra/superpowers
Use when implementation is complete, all tests pass, and you need to decide how to integrate the work