MCPInstall

ab-test-analysis

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/phuryn/pm-skills --skill ab-test-analysis
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads ab-test-analysis automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

A/B Test Analysis

Evaluate A/B test results with statistical rigor and translate findings into clear product decisions.

Context

You are analyzing A/B test results for $ARGUMENTS.

If the user provides data files (CSV, Excel, or analytics exports), read and analyze them directly. Generate Python scripts for statistical calculations when needed.

Instructions

  1. Understand the experiment:

    • What was the hypothesis?
    • What was changed (the variant)?
    • What is the primary metric? Any guardrail metrics?
    • How long did the test run?
    • What is the traffic split?
  2. Validate the test setup:

    • Sample size: Is the sample large enough for the expected effect size?
      • Use the formula: n = (Z²α/2 × 2 × p × (1-p)) / MDE²
      • Flag if the test is underpowered (<80% power)
    • Duration: Did the test run for at least 1-2 full business cycles?
    • Randomization: Any evidence of sample ratio mismatch (SRM)?
    • Novelty/primacy effects: Was there enough time to wash out initial behavior changes?
  3. Calculate statistical significance:

    • Conversion rate for control and variant
    • Relative lift: (variant - control) / control × 100
    • p-value: Using a two-tailed z-test or chi-squared test
    • Confidence interval: 95% CI for the difference
    • Statistical significance: Is p < 0.05?
    • Practical significance: Is the lift meaningful for the business?

    If the user provides raw data, generate and run a Python script to calculate these.

  4. Check guardrail metrics:

    • Did any guardrail metrics (revenue, engagement, page load time) degrade?
    • A winning primary metric with degraded guardrails may not be a true win
  5. Interpret results:

    OutcomeRecommendation
    Significant positive lift, no guardrail issuesShip it — roll out to 100%
    Significant positive lift, guardrail concernsInvestigate — understand trade-offs before shipping
    Not significant, positive trendExtend the test — need more data or larger effect
    Not significant, flatStop the test — no meaningful difference detected
    Significant negative liftDon't ship — revert to control, analyze why
  6. Provide the analysis summary:

    ## A/B Test Results: [Test Name]
    
    **Hypothesis**: [What we expected]
    **Duration**: [X days] | **Sample**: [N control / M variant]
    
    | Metric | Control | Variant | Lift | p-value | Significant? |
    |---|---|---|---|---|---|
    | [Primary] | X% | Y% | +Z% | 0.0X | Yes/No |
    | [Guardrail] | ... | ... | ... | ... | ... |
    
    **Recommendation**: [Ship / Extend / Stop / Investigate]
    **Reasoning**: [Why]
    **Next steps**: [What to do]
    

Think step by step. Save as markdown. Generate Python scripts for calculations if raw data is provided.


Further Reading

FAQ

What does the ab-test-analysis skill do?

Analyze A/B test results with statistical significance, sample size validation, confidence intervals, and ship/extend/stop recommendations. Use when evaluating experiment results, checking if a test reached significance, interpreting split test data, or deciding whether to ship a variant.

How do I install ab-test-analysis?

Run npx skills add https://github.com/phuryn/pm-skills --skill ab-test-analysis in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ab-test-analysis/ (personal) or .claude/skills/ab-test-analysis/ (project).

Which AI agents can use ab-test-analysis?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is ab-test-analysis safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains ab-test-analysis?

It is published by phuryn in phuryn/pm-skills. It has 2,897 recorded installs.

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