voice-of-customer
Use to design, run, and synthesize customer feedback programs tied to journey stages.
- Installs
- 85
- Last 24h
- —
- Trending rank
- —
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/gtmagents/gtm-agents --skill voice-of-customer- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads voice-of-customer automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Voice of Customer System Skill
When to Use
- Planning journey discovery projects or validating hypotheses.
- Building continuous feedback loops (surveys, interviews, community, support mining).
- Translating VOC findings into prioritized journey actions.
Framework
- Program Design – define objectives, personas, touchpoints, sample size, and incentives.
- Channel Mix – select qualitative (interviews, live sessions) and quantitative (NPS, CES, product usage) data sources per stage.
- Signal Processing – tag insights by emotion, friction type, segment, and impact.
- Insight Packaging – create artifacts (quote boards, heatmaps, KPI overlays) mapped to journey maps.
- Action Loop – pair each insight with a recommended experiment, owner, and expected metric lift.
Templates
- VOC research brief (question, method, sample, timeline, owner).
- Insight tagging spreadsheet with stage/persona labels.
- Signal-to-action tracker (insight → priority → owner → status).
Tips
- Rotate participants quarterly to avoid bias; maintain consent logs.
- Combine VOC with telemetry to validate scale of issues.
- Share short audio/video snippets to humanize data for stakeholders.
FAQ
What does the voice-of-customer skill do?
Use to design, run, and synthesize customer feedback programs tied to journey stages.
How do I install voice-of-customer?
Run npx skills add https://github.com/gtmagents/gtm-agents --skill voice-of-customer in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/voice-of-customer/ (personal) or .claude/skills/voice-of-customer/ (project).
Which AI agents can use voice-of-customer?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is voice-of-customer safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains voice-of-customer?
It is published by gtmagents in gtmagents/gtm-agents. It has 85 recorded installs.
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