cold-outreach
Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.
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- 539
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- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/gtmagents/gtm-agents --skill cold-outreach- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads cold-outreach automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Cold Outreach Mastery
When to Use
- Building outbound sequences for new personas or segments
- Personalizing cold email / LinkedIn outreach at scale
- Diagnosing low open or reply rates in existing sequences
- Designing follow-up cadences for SDR/XDR or founder-led sales
Framework
- Core Principles – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.
- SPARK Flow – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.
- Channel Mix – email templates + LinkedIn touches + call follow-ups working together.
- Cadence Design – 3-touch follow-up over 14 days with new insights each step.
- Experimentation – test subject/openers/value props/CTAs/send times; watch ≥30% opens, ≥10% replies.
Templates
- Subject line bank ("Quick question about [initiative]", "Noticed you're hiring [role]", etc.)
- Email templates (Observation & Insight, Problem/Solution, Referral) plus LinkedIn connection + post-accept scripts.
- Personalization trigger sheet (company + individual signals) and follow-up schedule checklist.
- Power phrase/reference list and industry-specific angle cheatsheets (SaaS, e-comm, financial services, healthcare).
Tips
- Anchor every opener on a real trigger (funding, hiring, post) and keep lines <60 chars for mobile readability.
- Offer a resource or benchmark before requesting time; it increases reply rate.
- Log A/B test results weekly to evolve templates, and share top-performing subject lines with the team.
- Keep all templates in a shared library with progressive disclosure to avoid template fatigue.
Progressive disclosure: load full templates/examples only when actively generating outreach copy.
FAQ
What does the cold-outreach skill do?
Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.
How do I install cold-outreach?
Run npx skills add https://github.com/gtmagents/gtm-agents --skill cold-outreach in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/cold-outreach/ (personal) or .claude/skills/cold-outreach/ (project).
Which AI agents can use cold-outreach?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is cold-outreach safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains cold-outreach?
It is published by gtmagents in gtmagents/gtm-agents. It has 539 recorded installs.
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