MCPInstall

retention-ltv-playbook

by gtmagents

Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.

Installs
77
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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/gtmagents/gtm-agents --skill retention-ltv-playbook
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads retention-ltv-playbook automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Retention & LTV Playbook Skill

When to Use

  • Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
  • Benchmarking repeat purchase and churn signals by cohort.
  • Equipping lifecycle teams with proven offers, creative angles, and cadences.

Framework

  1. Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
  2. Offer Library – incentives mapped to cohort + margin guardrails.
  3. Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
  4. Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
  5. Testing Roadmap – prioritized experiments per lifecycle cohort.

Templates

  • Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
  • Loyalty program tracker (points, tiers, redemption metrics).
  • Experiment log for retention tests with hypotheses + guardrails.

Tips

  • Align offers with merchandising calendar to prevent message fatigue.
  • Incorporate zero/first-party data capture prompts early in the lifecycle.
  • Pair with launch-retention-program for automated plan creation.

FAQ

What does the retention-ltv-playbook skill do?

Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.

How do I install retention-ltv-playbook?

Run npx skills add https://github.com/gtmagents/gtm-agents --skill retention-ltv-playbook in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/retention-ltv-playbook/ (personal) or .claude/skills/retention-ltv-playbook/ (project).

Which AI agents can use retention-ltv-playbook?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is retention-ltv-playbook safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains retention-ltv-playbook?

It is published by gtmagents in gtmagents/gtm-agents. It has 77 recorded installs.

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