
incentive-design
Use when structuring payouts, tiers, and eligibility for referral programs.
- Installs
- 82
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- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/gtmagents/gtm-agents --skill incentive-design- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads incentive-design automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Referral Incentive Design Skill
When to Use
- Launching new referral or affiliate programs.
- Revisiting incentive structures after performance reviews.
- Adapting rewards for new personas, products, or regions.
Framework
- Objective Alignment – tie incentives to desired behavior (lead quality, revenue, product adoption).
- Structure Options – choose between cash, credits, swag, tiered multipliers, or charitable donations.
- Economics – model CAC/LTV impact, cap payouts, and define clawback rules.
- Compliance – account for tax reporting, regional regulations, and contractual clauses.
- Experimentation – define hypotheses, guardrails, and measurement cadence.
Templates
- Incentive matrix (persona → action → reward → cap → notes).
- Budget planner comparing reward scenarios vs target outcomes.
- A/B test brief for incentive experiments.
Tips
- Keep tiers simple; too many options create friction.
- Pair with finance/legal early to avoid rework.
- Document changes with effective dates for auditability.
FAQ
What does the incentive-design skill do?
Use when structuring payouts, tiers, and eligibility for referral programs.
How do I install incentive-design?
Run npx skills add https://github.com/gtmagents/gtm-agents --skill incentive-design in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/incentive-design/ (personal) or .claude/skills/incentive-design/ (project).
Which AI agents can use incentive-design?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is incentive-design safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains incentive-design?
It is published by gtmagents in gtmagents/gtm-agents. It has 82 recorded installs.
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