creative-brief-framework
Use to structure concise creative briefs with goals, audience, and guardrails.
- Installs
- 77
- Last 24h
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- Trending rank
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- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/gtmagents/gtm-agents --skill creative-brief-framework- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads creative-brief-framework automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Creative Brief Framework Skill
When to Use
- Kicking off new campaigns, product launches, or brand refresh projects.
- Aligning marketing, product, and creative teams on objectives and deliverables.
- Onboarding agencies or freelancers with standardized briefs.
Framework
- Objective & Success Metrics – clarify business goal, KPIs, and constraints.
- Audience & Insights – detail personas, pain points, and proof points.
- Message & Tone – outline pillars, RTBs, must-say/avoid guidance.
- Deliverables & Channels – list required assets, specs, and priority order.
- Logistics – include timeline, approvals, budget, references, and point people.
Templates
- One-page creative brief document.
- Stakeholder Q&A worksheet.
- Kickoff deck outline with timeline + responsibilities.
Tips
- Keep it scannable; link deeper research in appendices.
- Capture “what success looks like” with quantitative + qualitative signals.
- Pair with
production-playbookto convert briefs into task plans.
FAQ
What does the creative-brief-framework skill do?
Use to structure concise creative briefs with goals, audience, and guardrails.
How do I install creative-brief-framework?
Run npx skills add https://github.com/gtmagents/gtm-agents --skill creative-brief-framework in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/creative-brief-framework/ (personal) or .claude/skills/creative-brief-framework/ (project).
Which AI agents can use creative-brief-framework?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is creative-brief-framework safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains creative-brief-framework?
It is published by gtmagents in gtmagents/gtm-agents. It has 77 recorded installs.
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