case-studies
Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
- Installs
- 81
- Last 24h
- —
- Trending rank
- —
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/gtmagents/gtm-agents --skill case-studies- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads case-studies automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Case Studies Skill
When to Use
- Sales needs tailored proof points for a segment or persona.
- Marketing is launching a campaign that requires social proof.
- Customer success wants standardized win-story format.
Framework
- Story Framework (CHIC) – Challenge → Hypothesis → Implementation → Change (results).
- Data Gathering – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
- Narrative Structure – exec summary, customer background, stakes, solution, outcomes, CTA.
- Format Variations – PDF, one-pager, slide deck, video script, micro social posts.
- Enablement Package – key stats table, objection responses, industry tags.
Templates
- Narrative brief outlining each CHIC section with quote/data placeholders.
- Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
- Enablement bundle: stats table, objection matrix, industry filter tags.
Tips
- Secure approvals early—share outlines with customers/legal before writing.
- Lead with outcomes; move background into sidebars to keep attention.
- Build a modular proof library so stats auto-populate future case studies.
- Produce derivative social tiles or short videos alongside the long-form asset.
Checklist
- At least 2 hard metrics and 1 qualitative quote.
- Visual timeline or architecture diagram.
- CTA customized per campaign (demo, workshop, download).
- Approvals from customer + legal.
FAQ
What does the case-studies skill do?
Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
How do I install case-studies?
Run npx skills add https://github.com/gtmagents/gtm-agents --skill case-studies in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/case-studies/ (personal) or .claude/skills/case-studies/ (project).
Which AI agents can use case-studies?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is case-studies safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains case-studies?
It is published by gtmagents in gtmagents/gtm-agents. It has 81 recorded installs.
More from gtmagents/gtm-agents
cold-outreach
gtmagents/gtm-agents
Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.
procurement-playbook
gtmagents/gtm-agents
Open the skill to read its SKILL.md instructions.
technical-bid-library
gtmagents/gtm-agents
Open the skill to read its SKILL.md instructions.
seo-writing
gtmagents/gtm-agents
Open the skill to read its SKILL.md instructions.
fraud-detection
gtmagents/gtm-agents
Use to monitor, investigate, and prevent abuse within referral programs.
Popular business & finance skills
sales-enablement
coreyhaines31/marketingskills
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'battle card,' 'battlecard,' 'competitive one-pager,' 'win-loss analysis,' 'why are we losing deals,' 'loss reasons,' 'how do I respond to this objection,' 'prospect just said,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps,' 'cold call script,' or 'voicemail script.' Use this for any document or asset that helps a sales team close deals. For public competitor comparison pages, see competitors. For running buyer interviews or churn research, see customer-research. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure),
revops
coreyhaines31/marketingskills
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'outbound pipeline stages,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.
sales-funnel-blueprint
autonnel/autonnel-skills
Turn an offer into a concrete multi-step sales funnel spec - page-by-page structure, price ladder, copy outline and the metrics each step must hit. Use when asked to build a sales funnel, marketing funnel, landing page flow, lead magnet funnel, webinar funnel, tripwire or VSL funnel, when planning a product launch page flow, or when someone asks "what pages do I need" for selling something online.
pricing
coreyhaines31/marketingskills
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,' 'pricing page teardown,' 'pricing page audit,' 'is my pricing page AI-readable,' or 'can AI read my pricing.' Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.
cross-border-ecommerce
nexscope-ai/ecommerce-skills
Cross-border e-commerce expansion advisor. Scores target markets on 8 weighted dimensions (market size, ecommerce penetration, competition, regulatory complexity, logistics infrastructure, payment ecosystem, cultural distance, IP protection), compares 5 fulfillment models with cost and transit data, provides country-by-country tax/duty compliance guides (EU VAT/IOSS, UK VAT, US sales tax, CA GST, AU GST, JP consumption tax), maps local payment preferences by market, and builds a phased expansion roadmap. No API key required.
pricing-strategy
coreyhaines31/marketingskills
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.