campaign-planning
Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
- Installs
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- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/gtmagents/gtm-agents --skill campaign-planning- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads campaign-planning automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Campaign Planning Skill
When to Use
- Before launching multi-channel GTM efforts.
- When stakeholder alignment on goals, personas, and offers is needed.
- During quarterly planning or major product launches.
Framework
- Set Objectives – tie to revenue/pipeline targets, define primary KPIs.
- Audience & Offers – map personas, stages, ICP tiers, and value propositions.
- Messaging Architecture – craft key narrative, proof points, CTA hierarchy.
- Channel Mix – select channels, budget split, cadence, sequencing logic.
- Workback Plan – create timeline with dependencies, approvals, and resource allocation.
- Risk Assessment – identify blockers (legal, creative bandwidth, data access) and mitigations.
Templates
- Campaign Brief: See
templates/campaign_brief.mdfor goal, audience, and KPIs. - RACI matrix for decision-making.
- Timeline Gantt template with creative/ops milestones.
Tips
- Host a kickoff with every execution lead to walk through the brief and capture risks live.
- Keep KPIs to one primary and two secondary to avoid diffused focus.
- Bake review/QA milestones into the workback to prevent last-minute rework.
- Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.
FAQ
What does the campaign-planning skill do?
Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
How do I install campaign-planning?
Run npx skills add https://github.com/gtmagents/gtm-agents --skill campaign-planning in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/campaign-planning/ (personal) or .claude/skills/campaign-planning/ (project).
Which AI agents can use campaign-planning?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is campaign-planning safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains campaign-planning?
It is published by gtmagents in gtmagents/gtm-agents. It has 72 recorded installs.
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