brand-narrative-playbook
Messaging and storytelling template that keeps positioning consistent across audiences.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/gtmagents/gtm-agents --skill brand-narrative-playbook- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads brand-narrative-playbook automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Brand Narrative Playbook Skill
When to Use
- Defining or refreshing core messaging pillars.
- Translating positioning into talk tracks for different personas/channels.
- Auditing campaigns for narrative consistency.
Framework
- Audience Grid – ICP, persona, stage, key pain/aspiration.
- Narrative Arc – context, tension, resolution, proof, call-to-action.
- Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
- Proof Library – customers, metrics, analyst quotes, product demos.
- Adaptation Guide – tone, length, channel tweaks, localization notes.
Templates
- Narrative Framework: See
references/narrative_framework.mdfor the arc and audience grid. - Messaging hierarchy doc with prompts.
- Storyboard slides for exec, sales, product, and customer marketing audiences.
- QA checklist ensuring each asset hits pillar + proof requirements.
Tips
- Keep a “retire/refresh” log for outdated proof.
- Include “watch-outs” for overused phrases or compliance issues.
- Pair with
define-brand-platformto auto-populate pillar content.
FAQ
What does the brand-narrative-playbook skill do?
Messaging and storytelling template that keeps positioning consistent across audiences.
How do I install brand-narrative-playbook?
Run npx skills add https://github.com/gtmagents/gtm-agents --skill brand-narrative-playbook in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-narrative-playbook/ (personal) or .claude/skills/brand-narrative-playbook/ (project).
Which AI agents can use brand-narrative-playbook?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is brand-narrative-playbook safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains brand-narrative-playbook?
It is published by gtmagents in gtmagents/gtm-agents. It has 76 recorded installs.
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